General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Polishes in Ireland

    ... consumers are using polishes less frequently in their daily lives, and some specialist polishes are being replaced by universal products. This reflects changing consumer habits, with simplicity and convenience taking precedence over specialized cleaning routines. ... Read More

  • Home Insecticides in Ireland

    ... growth in retail volume sales, which slowed notably between 2023 and 2024. The coolest summer in almost a decade during 2024 dampened demand growth by reducing the visibility of seasonal pests like flies and mosquitoes. ... Read More

  • Home Insecticides in Bolivia

    ... rises, particularly for imported brands. This saw local brands gain value share. This includes economy brands such as Tyson from Industrias Luri. It also extended its brands with a fragrance-free home insecticide. That being said, ... Read More

  • Polishes in Colombia

    ... accounts for the largest share of category sales, witnessed a reduction in demand. This decline in demand was influenced by the increasing use of sports footwear, even in the workplace. Furthermore, consumers are using other ... Read More

  • Polishes in Israel

    ... market during the conflict. However, this postponement resulted in a concentration of price rises being implemented in 2024, adding further pressure to consumers and businesses alike. As such, polishes prices rose alongside broader market trends, ... Read More

  • Home Insecticides in Israel

    ... growth, with electric insecticides recording the highest rate of price hikes. Such rising costs are reflective of broader economic pressures, making affordability a growing concern for local consumers. Euromonitor International's Home Insecticides in Israel market ... Read More

  • Polishes in Denmark

    ... example, in shoe polish, Silver Universal Waterproof claims to be suitable for all types of shoe materials. Similarly, the furniture polish brand Mr Strong Læderpleje promotes it suitability for all types of leather furniture on ... Read More

  • Home Insecticides in Denmark

    ... appeal to this desire. In spray/ aerosol insecticides, ECOstyle MyreFri Kvik Spray emphasises its effectiveness on packaging with the promise of quick results. Euromonitor International's Home Insecticides in Denmark market report offers a comprehensive guide ... Read More

  • Polishes in Norway

    ... material sourcing, logistical expenses, rent, and salaries. This translated into higher pricing across the board. Euromonitor International's Polishes in Norway market report offers a comprehensive guide to the size and shape of the market at ... Read More

  • Polishes in New Zealand

    ... interest levels. As a consequence, consumers experienced reduced levels of discretionary spending. Economic constraints saw many consumers stay at home more frequently. Similar to the situation during Coronavirus (COVID-19) pandemic lockdown periods, this increased floors ... Read More

  • Home Insecticides in Colombia

    ... According to the Ministry of Health, in 2024 the number of cases increased by 208% compared to 2023. Climate change is leading to the proliferation of Aedes aegypti mosquitoes in various regions of the country. ... Read More

  • Home Insecticides in Argentina

    ... and high inflation, the home insecticides segment saw significant growth. The increase in sales volume was largely due to a record number of mosquito-borne infections. Euromonitor International's Home Insecticides in Argentina market report offers a ... Read More

  • Home Insecticides in the Czech Republic

    ... that began in spring. Typically, mosquitoes are a seasonal issue confined to specific regions during the summer, but these favourable conditions extended their presence and activity, supporting sales despite negative volume growth for the overall ... Read More

  • Polishes in Australia

    ... 50% actively sought bargains and prioritised multi-functional products, with multi-purpose cleaners becoming a popular choice. Products in surface care like Reckitt Benckiser’s Pine ‘O’ Cleen, which combine cleaning and polishing capabilities, have... Euromonitor International's Polishes ... Read More

  • Polishes in the United Kingdom

    ... was a universal decline across all product categories within polishes, with the biggest decline coming from metal polish, with the use of products which need metal polish being outdated. Furniture polish also struggled in 2024, ... Read More

  • Polishes in Indonesia

    ... these items - particularly as disposable, lower-maintenance furniture becomes more common in households. However, one segment that enjoyed more consistent demand in 2024 was shoe polish, which remains a key segment. Kiwi, from SC Johnson ... Read More

  • Polishes in Saudi Arabia

    ... their flooring. These products not only provide a polished shine but also protect floors from wear and tear, effectively extending their lifespan. The rising disposable income among Saudi households has encouraged a willingness to invest ... Read More

  • Home Insecticides in Saudi Arabia

    ... areas across the country experience minimal mosquito infestations. This is largely due to the effectiveness of municipal services, including road cleaning, garbage disposal and periodic fumigation of vulnerable areas to prevent mosquito breeding. As... Euromonitor ... Read More

  • Polishes in Spain

    ... stabilised unit prices and waning demand. Metal polishes emerged as the only segment to record growth due to the lack of effective substitutes for the products’ specific function. By contrast, furniture polish has suffered the ... Read More

  • Polishes in Italy

    ... is now over polishing is still considered a secondary chore compared to cleaning and hygiene and therefore with money being tight sales of polishes continued to decline in retail volume terms in 2024. Another challenge ... Read More

  • Home Insecticides in Italy

    ... of prolonged drought, followed by heavy showers, is believed to have encouraged the spread of insect infestations in Italy during the review period. In addition to the usual infestations in spring and summer, this extreme ... Read More

  • Home Insecticides in Switzerland

    ... sales of insecticides in Switzerland are highly seasonal, with the summer months seeing a significant uptick as consumers seek to protect themselves from insects while enjoying the outdoors. However, during the winter, as temperatures drop ... Read More

  • Polishes in Bolivia

    ... falling foreign reserves arising from declining gas production and mounting debt levels, led to price rises. This mpacted metal and shoe polish in particular, as they are mainly imported, whereas there is significant offerings of ... Read More

  • Home Insecticides in Norway

    ... harmful to their personal health and wellbeing. Consequently, there has been a noticeable shift towards chemical-free, natural alternatives, including home-made insecticide solutions. Euromonitor International's Home Insecticides in Norway market report offers a comprehensive guide to ... Read More

  • Home Insecticides in New Zealand

    ... 2023. Another El Nino weather system is expected to characterise the New Zealand summer over 2024-2025. A summer El Niño phase in New Zealand is likely to result in more rain in western areas, strong ... Read More

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