General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Retail Tissue in Colombia

    ... activity and reduced product weights over the past two years to offer lower-priced packs. While volume sales remained positive, growth was low, reflecting the increasing focus on affordability. Euromonitor International's Retail Tissue in Colombia report ... Read More

  • Tissue and Hygiene in Malaysia

    ... that began in December 2024, is likely to boost local consumer spending by improving purchasing power; however, the impact will only become evident from 2025 onwards. In demographic terms, population ageing has continued, with those ... Read More

  • Retail Tissue in the US

    ... previous year, there remained a complicated relationship regarding labour shortages, costs of pulp, and consumer spending on household items. Overall, the category witnessed a softer value gain, but finally returned to positive retail volume growth ... Read More

  • Away-From-Home Tissue and Hygiene in the US

    ... baseline, nearly achieving this target in 2024, with return-to-work policies implemented by companies and the return to socialising and travel contributing to growth. Euromonitor International's Away-from-Home Tissue and Hygiene in USA report offers a comprehensive ... Read More

  • Wipes in Germany

    ... rising by single digits and demand remaining fairly stable. General purpose wipes are used in different situations, and at a time when German consumers are trying to save money due to uncertain economic conditions, they ... Read More

  • Retail Tissue in Germany

    ... growth was driven by a combination of factors, including the development of private label from retailers that have been expanding their tissue lines, providing greater innovation and quality at affordable prices that consumers have been ... Read More

  • Away-From-Home Tissue and Hygiene in Hong Kong, China

    ... government initiatives, due to the continuous relaxation of travel restrictions from mainland China to Hong Kong. International overnight visitors accounted for half of all arrivals, with a strong performance from Southeast Asian markets. The Hong ... Read More

  • Retail Tissue in Bulgaria

    ... buy some additional retail tissue products improved, notably paper towels. Toilet paper is the largest category, but this mature subcategory has seen a decline in sales after a good performance during the pandemic years. Napkins ... Read More

  • Global Baby Bottles Market 2025-2029

    ... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More

  • Home Products Specialists in Malaysia

    ... over spending. Against this backdrop, retailers that focused on offering value for money home products were well placed to capitalise as many consumers traded down and opted for more budget-friendly options. Retailers deployed additional sales ... Read More

  • Retail Tissue in Hong Kong, China

    ... the other hand, pocket handkerchiefs emerged as the most dynamic category within retail tissue in terms of value growth during the year. This can be attributed to an increase in on-the-go activities among consumers, particularly ... Read More

  • Away-From-Home Tissue and Hygiene in Malaysia

    ... the food service industry and hospitals. As of September 2024, the Ministry of Health reported a national bed utilisation rate in public government hospitals averaging 55.8%. Malaysia remains a significant medical tourism destination, generating MYR1.92 ... Read More

  • Wipes in the United Arab Emirates

    ... Local brands are gaining traction due to their affordability compared to imported competitors. The sharp unit price increase in baby wipes forced some consumers to consider cost-effective local options, as import constraints significantly impacted the ... Read More

  • Retail Tissue in France

    ... showed the highest value sales growth, whereas paper towels led in volume growth. Volume sales for the overall retail tissue category reflected flat trends, given the essential nature of retail tissue and prevailing demographic needs, ... Read More

  • Away-From-Home Tissue and Hygiene in the Philippines

    ... connectivity and boosted economic activity. Euromonitor International's Away-from-Home Tissue and Hygiene in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More

  • Away-From-Home Tissue and Hygiene in Colombia

    ... room for fluctuations in tissue consumption. However, consumer foodservice operators faced increasing financial strain due to a reduction in both visitor numbers and average spending per transaction. In an effort to manage costs, many businesses ... Read More

  • Wipes in the US

    ... wipes, moist toilet wipes recorded the highest retail current value growth in 2024, building on pandemic-accentuated hygiene. These wipes are increasingly considered a convenient and integral part of consumers’ bathroom routine. Improved product placement, increased ... Read More

  • Retail Tissue in the Philippines

    ... paper, which is used for a wide variety of purposes thanks to its status as a cheap and widely available product. Indeed, the overwhelming popularity of toilet paper limits sales of other products in retail ... Read More

  • Wipes in Colombia

    ... birth rates and budget-conscious consumers reducing purchases of non-essential products. Many households shifted back to using water and soap as more affordable alternatives, deprioritising wipes for non-baby-related use. Euromonitor International's Wipes in Colombia report offers ... Read More

  • Tissue and Hygiene in the United Arab Emirates

    ... sustainable and multifunctional products. E-commerce’s growth and the increasing popularity of eco-friendly products considerably influenced industry strategies and corporate decision-making. Euromonitor International's Tissue and Hygiene in United Arab Emirates report offers a comprehensive guide to ... Read More

  • Tissue and Hygiene in France

    ... somewhat, the industry continued to contend with elevated costs. Although raw material prices - particularly for paper pulp - showed signs of stabilisation in Europe, energy-related concerns persisted and labour and distribution expenses remained hig... ... Read More

  • Tissue and Hygiene in the Philippines

    ... across various segments, including retail and away-from-home (AFH) tissues, toilet paper, and adult incontinence products. Euromonitor International's Tissue and Hygiene in Philippines report offers a comprehensive guide to the size and shape of the market ... Read More

  • Tissue and Hygiene in Colombia

    ... which had closed at 9.28% in 2023, declined to 4.72% by November 2024, according to DANE (National Department of Statistics). However, political uncertainty caused by proposed labour, health, and tax reforms, alongside exchange rate volatility, ... Read More

  • Tissue and Hygiene in Germany

    ... Despite a lower inflation rate, consumer prices in Germany continued to increase in 2024. Energy costs also showed signs of easing, although food prices continued to rise despite a marginal slowdown. By the end of ... Read More

  • Tissue and Hygiene in Italy

    ... the most necessary products and to cut back on visits to restaurants, holidays in expensive periods such as July and August, and other forms of discretionary spending. Many consumers turned to discounters, promotions, and private ... Read More

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