Fragrances Market Research Reports & Industry Analysis
Fragrances Industry Research & Market Reports
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Mass Beauty and Personal Care in the Philippines
... of the population, many of whom did not have the resources to purchase premium alternatives. The category also saw buoyant growth in current value terms, continuing the trend of the previous year. This was due ... Read More
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Fragrances in Hungary
... customer group for these products. The price of both mass and premium fragrances continued to rise sharply in 2023 due to the impact of elevated inflation, in line with the pattern seen across beauty and ... Read More
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Mass Beauty and Personal Care in Portugal
... basic categories, with already high penetration levels, such as body wash/shower gel or toothpaste, benefited from Portuguese consumers opting for bigger pack sizes that offered a lower cost per volume. In categories such as body ... Read More
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Fragrances in the Philippines
... to their physical workplaces, while they also began socialising more frequently. Many Filipinos were also keen to pamper themselves by investing in fragrances, following several years of restrictions. Another significant boost came in the form ... Read More
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Mass Beauty and Personal Care in the Netherlands
... in average unit price amid inflationary pressure. However, once again, mass bath and shower recorded a decline in retail current value sales in 2023. The category saw lower sales for products like liquid soap and ... Read More
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Fragrances in the Netherlands
... rebound, albeit at a slower rate and through premium rather than mass fragrances. Consumers still see premium fragrances as a form of affordable luxury, and the full return to pre-pandemic socialisation drove a demand for ... Read More
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Beauty and Personal Care in Algeria
... on the previous year. This was mainly due to stubbornly high inflation fuelled by the global recovery from COVID-19, the fallout of Russia’s invasion of Ukraine and the weakness of the dinar. Most categories recorded ... Read More
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Fragrances in Algeria
... continued to place upward pressure on unit prices and erode purchasing power among Algerians. Indeed, because these products are comparatively expensive, fragrances was among the areas of the local beauty and personal care market that ... Read More
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Fragrances in Slovakia
... volume terms, with economic uncertainty and inflationary pressures bringing about polarisation in several beauty and personal care categories. Regular consumers of mass fragrances have been trading down to cheaper alternatives or reducing purchase frequency, while ... Read More
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Fragrances in the Czech Republic
... The overall positive performance was driven by premium fragrances, while the mass segment recorded a positive performance in current value terms, but a further slump in volume terms. This came in the context of an ... Read More
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Fragrances in Vietnam
... their personal style and identity, resulting in a greater willingness to spend money on fragrances and include them as part of their daily routine, whether it be for work or study. Vietnamese consumers typically have ... Read More
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Fragrances in Portugal
... to trading down. On the contrary, fragrance purchases are emotional purchases, not pragmatic. As such, sales of premium offerings benefited as consumers looked to indulge themselves in stressful times, perceiving premium fragrances as an affordable ... Read More
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Mass Beauty and Personal Care in the Czech Republic
... with some blurring the lines between the mass and premium segments. This was particularly visible in hair care, skin care and colour cosmetics. For example, mass skin care now contains premium ingredients such as peptides, ... Read More
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Fragrances in China
... surpassing the level of sales seen in 2021. The trend towards premiumisation in perfumes persisted, with premium fragrances driving growth, while mass fragrances continued to decline. Euromonitor International's Fragrances in China report offers a comprehensive ... Read More
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Mass Beauty and Personal Care in China
... reach the 2021 level. The largest category in the mass segment remained mass skin care. For years, the mass skin care category was affected by the premiumisation trend, with its growth rates significantly lower than ... Read More
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Fragrances in Singapore
... as work, school, and travel, Singaporeans embraced wearing fragrances more frequently. This trend was further fuelled by the growing interest in fragrances across the region over the past few years, whereby fragrances are increasingly seen ... Read More
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Mass Beauty and Personal Care in Ireland
... growth have all had an impact on sales, with shrinking disposable incomes leading consumers to focus on essential items. This has resulted in a shift from premium to mass products in certain areas, including baby ... Read More
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Fragrances in Bulgaria
... lifting of all pandemic restrictions during 2022 resulted in Bulgarians spending more time out of their homes, returning to work/school and social activities, which had a positive impact on the performance of fragrances. In Bulgaria, ... Read More
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Mass Beauty and Personal Care in South Korea
... purpose body care were amongst the categories that saw healthy growth. Mass colour cosmetics provide satisfactory quality at a reasonable price compared with premium brands, resulting in robust sales. Meanwhile, mass general purpose body care ... Read More
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Fragrances in South Korea
... fragrances is primarily occupied by global brands, with almost no locally grown contenders in South Korea. In 2023, the leading companies in fragrances were global conglomerates such as Estée Lauder (Elca Korea) and Chanel. The ... Read More
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2024 Global Cosmetics, Beauty Supplies, And Perfume Stores Industry Report (2025-2030 Outlook)
... for 46 countries (Wharry Sharpe Research) The Global Industry Outlook reports provide industry size and growth data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), and a five-year outlook projection (2025-2030) ... Read More
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Fragrances in Ireland
... mass counterparts in 2023. Women's premium fragrances were the leading category throughout the year, while all product areas were supported by the return to socialising following COVID-19. Euromonitor International's Fragrances in Ireland report offers a ... Read More
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Mass Beauty and Personal Care in Spain
... backdrop of lower consumer spending power, in turn resulting in consumers minimising their non-essential expenditure and trading down to cheaper products. Here we can note a switch from premium to mass options, along with a ... Read More
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Fragrances in Spain
... non-essential categories are maintaining consumers’ attention. Notably this can be seen in premium fragrances, alongside colour cosmetics to a degree. Such “affordable indulgences” can give consumers a feel-good boost, thus their appeal. On the... Euromonitor ... Read More
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Fragrances in Japan
... a lower level of sales compared with pre-pandemic (2019). On the other hand, fragrances had already exceeded the 2019 level of sales in 2022, and therefore showed organic growth in demand in 2023. Euromonitor International's ... Read More
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