Fragrances Market Research Reports & Industry Analysis

MarketResearch.com creates reports on the trends of the fragrances and scents sold globally. The global fragrance industry exceeded $32,623,900 Million in 2013. This accounted for the sale of over 1,060,700 million units, globally. The fragrance market is defined as female, male and unisex fragrances. The existing fragrance market is driven by consumer’s desire for products which are innovative and exotic in the marketplace. Celebrities, designers and individuals of notoriety craft fragrances and perfumes that they sell and market to consumers. This creates a need for brand and packing specialization geared to attract consumers. Through the use of MarketResearch.com reports clients can understand financial metrics, the competitive outlook, market size and growth of the industry to tailor their future lines to the consumer’s need for more exotic scents.
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Fragrances Industry Research & Market Reports

  • Fragrances in the Czech Republic

    ... The overall positive performance was driven by premium fragrances, while the mass segment recorded a positive performance in current value terms, but a further slump in volume terms. This came in the context of an ... Read More

  • Fragrances in Vietnam

    ... their personal style and identity, resulting in a greater willingness to spend money on fragrances and include them as part of their daily routine, whether it be for work or study. Vietnamese consumers typically have ... Read More

  • Fragrances in Portugal

    ... to trading down. On the contrary, fragrance purchases are emotional purchases, not pragmatic. As such, sales of premium offerings benefited as consumers looked to indulge themselves in stressful times, perceiving premium fragrances as an affordable ... Read More

  • Mass Beauty and Personal Care in the Czech Republic

    ... with some blurring the lines between the mass and premium segments. This was particularly visible in hair care, skin care and colour cosmetics. For example, mass skin care now contains premium ingredients such as peptides, ... Read More

  • Fragrances in China

    ... surpassing the level of sales seen in 2021. The trend towards premiumisation in perfumes persisted, with premium fragrances driving growth, while mass fragrances continued to decline. Euromonitor International's Fragrances in China report offers a comprehensive ... Read More

  • Mass Beauty and Personal Care in China

    ... reach the 2021 level. The largest category in the mass segment remained mass skin care. For years, the mass skin care category was affected by the premiumisation trend, with its growth rates significantly lower than ... Read More

  • Fragrances in Singapore

    ... as work, school, and travel, Singaporeans embraced wearing fragrances more frequently. This trend was further fuelled by the growing interest in fragrances across the region over the past few years, whereby fragrances are increasingly seen ... Read More

  • Mass Beauty and Personal Care in Ireland

    ... growth have all had an impact on sales, with shrinking disposable incomes leading consumers to focus on essential items. This has resulted in a shift from premium to mass products in certain areas, including baby ... Read More

  • Fragrances in Bulgaria

    ... lifting of all pandemic restrictions during 2022 resulted in Bulgarians spending more time out of their homes, returning to work/school and social activities, which had a positive impact on the performance of fragrances. In Bulgaria, ... Read More

  • Mass Beauty and Personal Care in South Korea

    ... purpose body care were amongst the categories that saw healthy growth. Mass colour cosmetics provide satisfactory quality at a reasonable price compared with premium brands, resulting in robust sales. Meanwhile, mass general purpose body care ... Read More

  • Fragrances in South Korea

    ... fragrances is primarily occupied by global brands, with almost no locally grown contenders in South Korea. In 2023, the leading companies in fragrances were global conglomerates such as Estée Lauder (Elca Korea) and Chanel. The ... Read More

  • 2024 Global Cosmetics, Beauty Supplies, And Perfume Stores Industry Report (2025-2030 Outlook)

    ... for 46 countries (Wharry Sharpe Research) The Global Industry Outlook reports provide industry size and growth data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), and a five-year outlook projection (2025-2030) ... Read More

  • Fragrances in Ireland

    ... mass counterparts in 2023. Women's premium fragrances were the leading category throughout the year, while all product areas were supported by the return to socialising following COVID-19. Euromonitor International's Fragrances in Ireland report offers a ... Read More

  • Mass Beauty and Personal Care in Spain

    ... backdrop of lower consumer spending power, in turn resulting in consumers minimising their non-essential expenditure and trading down to cheaper products. Here we can note a switch from premium to mass options, along with a ... Read More

  • Fragrances in Spain

    ... non-essential categories are maintaining consumers’ attention. Notably this can be seen in premium fragrances, alongside colour cosmetics to a degree. Such “affordable indulgences” can give consumers a feel-good boost, thus their appeal. On the... Euromonitor ... Read More

  • Fragrances in Japan

    ... a lower level of sales compared with pre-pandemic (2019). On the other hand, fragrances had already exceeded the 2019 level of sales in 2022, and therefore showed organic growth in demand in 2023. Euromonitor International's ... Read More

  • Fragrances in Colombia

    ... have clearly had an impact on value growth, though consumers are spending more on fragrances for different reasons too. As consumers focus on wellbeing, fragrances represent a state of mind and bring out and express ... Read More

  • Mass Beauty and Personal Care in Argentina

    ... to import barriers, which challenged the supply of premium beauty and personal care products, and price increases on the premium landscape were well above general inflation. Consequently, many consumers traded down from premium to mass ... Read More

  • Mass Beauty and Personal Care in Colombia

    ... mass brands because of their lower purchasing power as the prices of energy and groceries continued their upward trend (with inflation at 9.28% in 2023 according to the DANE - The National Administrative Department of ... Read More

  • Fragrances in Belgium

    ... in 2023, while volume sales of fragrances fell into decline. The effects of the pandemic did not play out well for fragrances in 2023 and the category has to still to fully recover. In 2023, ... Read More

  • Detergent Chemicals Market - By Product (Surfactants, Enzymes, Fragrances, Builders, Bleaches, Chelating Agent), By Form, By Application (Laundry Cleaning, Dishwashing, Soaps & Shampoos, Household Cleaning) & Forecast, 2024 - 2032

    ... expected to witness over 4.8% CAGR from 2024 to 2032, driven by increasing partnerships aimed at producing eco-friendly products. Companies are actively engaging in joint ventures and alliances to leverage expertise and resources for developing ... Read More

  • Mass Beauty and Personal Care in Saudi Arabia

    ... economy contracted. With the pandemic being declared over in early 2023 more consumers returned to the workplace while there continued to be a growing focus on health and fitness. These factors played a key role ... Read More

  • Fragrances in New Zealand

    ... stretch their budgets to purchase everyday necessities, purchases of non-essentials such as fragrances were reduced. This trend was most apparent in men and women’s fragrances, both of which saw a decline in volume sales in ... Read More

  • Mass Beauty and Personal Care in Belgium

    ... products. Restrictions on promotions, brought forth by the new EU Omnibus Directive, also drove demand for mass products since many premium brands were unable to leverage promotions to drive sales. Overall, retail volume sales of ... Read More

  • Mass Beauty and Personal Care in Canada

    ... by the lingering effects of the pandemic and economic turbulence stemming from inflation, consumers prioritised maintaining their health and vitality. This prioritisation translated into a surge in the demand for mass cosmetics, skin care, and ... Read More

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