Cosmetics Market Research Reports & Industry Analysis
Most cosmetics companies rely on a multilevel distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door-to-door selling method to directly reach customers.
The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.
Cosmetics Industry Research & Market Reports
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Colour Cosmetics in South Korea
... slightly faster than premium, although the gap was not significant. The competition amongst brands in colour cosmetics is fiercer than ever, with product quality in general reaching a plateau, as formulae and colour palettes are ... Read More
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Beauty and Personal Care in Spain
... to small positive growth, while value sales continue to be supported by high unit prices caused by inflationary pressures. Euromonitor International's Beauty and Personal Care in Spain report offers a comprehensive guide to the size ... Read More
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Mass Beauty and Personal Care in Spain
... backdrop of lower consumer spending power, in turn resulting in consumers minimising their non-essential expenditure and trading down to cheaper products. Here we can note a switch from premium to mass options, along with a ... Read More
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Premium Beauty and Personal Care in Ireland
... to the very strong performance of premium ranges within fragrances, which is one of the largest categories and one of the best performing. Euromonitor International's Premium Beauty and Personal Care in Ireland report offers a ... Read More
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Beauty and Personal Care in Lebanon
... many consumers have already curbed their spending on non-essential items. Thus, categories that are seen as essential fared well, while those which are seen as optional luxuries continue to struggle. The economic situation is easing ... Read More
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Colour Cosmetics in Spain
... following the era of the pandemic when, conversely, the associated restrictions and requirements for face coverings meant a slump in the usage of cosmetics products. However, with the reopening of society and return to full ... Read More
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Premium Beauty and Personal Care in South Korea
... care, and lipstick demonstrated robust growth, amongst others. These categories share common characteristics – they are priced in a range suitable for gifting, and are preferred for their high-end branding, as they are products often ... Read More
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2024 Global Other Health And Personal Care Stores Industry Report (2025-2030 Outlook)
... for 46 countries (Wharry Sharpe Research) The Global Industry Outlook reports provide industry size and growth data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), and a five-year outlook projection (2025-2030) ... Read More
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2024 Global All Other Health And Personal Care Stores Industry Report (2025-2030 Outlook)
... regionally and for 46 countries (Wharry Sharpe Research) The Global Industry Outlook reports provide industry size and growth data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), and a five-year outlook ... Read More
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Colour Cosmetics in Colombia
... is to Colombian women and their habits. Eye make-up remained the largest category in value terms at the end of the review period, benefiting from trends of consumer experimentation and shifting from bold colours to ... Read More
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Beauty and Personal Care in El Salvador
... and more dynamic promotions, while pack sizes polarised between large and small as consumers sought to either make volume savings or limit their spending. Mass price brands took advantage of the inflationary context to achieve ... Read More
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Mass Beauty and Personal Care in Argentina
... to import barriers, which challenged the supply of premium beauty and personal care products, and price increases on the premium landscape were well above general inflation. Consequently, many consumers traded down from premium to mass ... Read More
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Colour Cosmetics in New Zealand
... support skin health is not only driving trends in skin care but also in colour cosmetics, with more and more consumers prioritising skin health over coverage. In the past, consumers primarily looked for products that ... Read More
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Mass Beauty and Personal Care in Colombia
... mass brands because of their lower purchasing power as the prices of energy and groceries continued their upward trend (with inflation at 9.28% in 2023 according to the DANE - The National Administrative Department of ... Read More
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Beauty and Personal Care in Canada
... sales as Canadians sought out ""affordable luxuries"" to boost their spirits amidst a challenging economic landscape. High inflation rates tightened household budgets, elevating the prices of basic necessities like groceries, while increased interest rates and ... Read More
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Beauty and Personal Care in Jordan
... compared to international counterparts, contributed to this shift. While some consumers embraced these local alternatives, others remained loyal to established international brands. This shift underscores a nuanced consumer landscape, where price sensitivity and brand loyalty ... Read More
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Beauty and Personal Care in Japan
... First, the status of COVID-19 as an infectious disease, which was previously level 2, under which the government made various demands on consumers, was moved to level 5, equivalent to influenza, from May 2023. Consumers ... Read More
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Premium Beauty and Personal Care in Canada
... turbulence induced by the pandemic and high inflation, consumers prioritised maintaining their health and indulging in affordable luxuries. Premium cosmetics, skin care, and fragrances experienced substantial gains as consumers sought quality products to support their ... Read More
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Mass Beauty and Personal Care in Saudi Arabia
... economy contracted. With the pandemic being declared over in early 2023 more consumers returned to the workplace while there continued to be a growing focus on health and fitness. These factors played a key role ... Read More
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Colour Cosmetics in Saudi Arabia
... aim of improving their work environment in all sectors. Furthermore, Saudi Arabia’s Public Investment Fund (PIF) launched women’s lifestyle company Kayanee in 2023 with Princess Reema bint Bandar as its head. The company will focus ... Read More
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Premium Beauty and Personal Care in Colombia
... increase in value share across most categories and gained ground from other channels such as department stores. While e-commerce strongly appeals to Millennials and Generation Z consumers, retailers have invested in their physical stores to ... Read More
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Colour Cosmetics in Belgium
... levels. Moreover, consumers were willing to spend more on personal care items rather than for beauty products. Coupled with the natural look trend, these trends had a negative effect on volume sales of colour cosmetics ... Read More
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Premium Beauty and Personal Care in Argentina
... for retail volume sales, with imports of premium beauty and personal care products negatively affected by government restrictions. Although companies could import products, they faced a concealed barrier, as they were required to pay for ... Read More
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Mass Beauty and Personal Care in New Zealand
... due to increases in interest payments and grocery food prices. This was felt acutely by consumers in all income groups who now find that they are spending a larger proportion of their income on everyday ... Read More
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Mass Beauty and Personal Care in Belgium
... products. Restrictions on promotions, brought forth by the new EU Omnibus Directive, also drove demand for mass products since many premium brands were unable to leverage promotions to drive sales. Overall, retail volume sales of ... Read More
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