Cosmetics Market Research Reports & Industry Analysis
Most cosmetics companies rely on a multilevel distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door-to-door selling method to directly reach customers.
The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.
Cosmetics Industry Research & Market Reports
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Colour Cosmetics in Azerbaijan
... particularly later the year. That being said, consumer were still price sensitive, as economic growth slowed. Eye-make registered the highest current value growth, though growth was strong across the board. Within lipsticks, for instance, am ... Read More
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Premium Beauty and Personal Care in Turkey
... segment within premium beauty and personal care. Several factors contributed to this trend. Firstly, both online and offline retailers, such as Boyner, offered attractive promotions on premium fragrances, making them more accessible to a wider ... Read More
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Beauty and Personal Care in Guatemala
... with product cost remining decisive in purchasing decisions for the majority of local consumers. Guatemalans were on the whole price-sensitive and cautious in spending, prioritising prices and searching for economical options. Euromonitor International's Beauty and ... Read More
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Colour Cosmetics in Israel
... to get a licence for cosmetics products that they produce or import. Instead, they are now able to submit a document to the government and obtain permission. Parallel imports can also now more easily enter ... Read More
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Premium Beauty and Personal Care in Azerbaijan
... for significantly more value sales. Fragrances are the most popular premium beauty and personal care products, with nearly half of overall fragrances value sales attributed to premium. Premium skin care and colour cosmetics are also ... Read More
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Beauty and Personal Care in Uganda
... Marketing channels have evolved, with a notable rise in e-commerce through platforms like WhatsApp groups and Facebook, catering primarily to affluent and urban middle-aged demographics. Despite the growing preference for herbal items, the BPC is ... Read More
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Beauty and Personal Care in Taiwan
... retail value growth, remaining at 2% in Taiwan, leading the retail price of products to rise. Among beauty and personal care categories, premium fragrances saw the most significant uplift in price, at more than 10%. ... Read More
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Colour Cosmetics in Turkey
... muted. A high inflation rate and energy crisis exerted upward pressure on prices. However, retail current value sales also benefited from the improved retail volume performance as consumers returned to pre-pandemic work and social norms, ... Read More
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Mass Beauty and Personal Care in Guatemala
... Though price hikes in 2023 were not quite as steep as in 2022, consumers became more conservative with their spending, benefiting sales in mass products to the detriment of growth for premium counterparts. Euromonitor International's ... Read More
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Mass Beauty and Personal Care in Turkey
... Mass Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to ... Read More
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Premium Beauty and Personal Care in Guatemala
... at a slower rate than during the previous two years. Local habits in terms of beauty and personal care routines were shown to be entrenched, with consumers reluctant to radically alter their behaviour and higher-income ... Read More
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Colour Cosmetics in Guatemala
... of income during periods of uncertainty, such as those recently recorded with inflation and social and political conflicts that led to widespread powers with blockades in attempts to prevent the inauguration of President-elect Bernardo Arévalo. ... Read More
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Premium Beauty and Personal Care in Israel
... disposable income of local consumers declined and there was a growing willingness to try mass products at significantly lower price points. Nonetheless, the premium segment saw continued growth, with consumers having become increasingly demanding about ... Read More
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Mass Beauty and Personal Care in Israel
... the challenging economic conditions prevailing in the country. In the face of many lay-offs and high levels of economic uncertainty, consumers became increasingly budget conscious, focusing their reduced spending power primarily on essentials and trading ... Read More
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Beauty and Personal Care in Bosnia and Herzegovina
... though it had slowed relative to 2022. Consumer demand was relatively unchanged resulting in stagnant volume sales in 2023, although skin care, hair care and colour cosmetics benefitted from stronger demand with volume growth rising ... Read More
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Colour Cosmetics in Thailand
... school/work, social and travel norms triggered a massive growth spurt for the category in terms of both volume and current value sales. Most members of colour cosmetics posted robust double-digit rises in 2023. Products designed ... Read More
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Mass Beauty and Personal Care in Greece
... local consumers selected shopping destinations based on offers and discounts on specific products at the time and were keen to cut down on any non-essential purchases. This was demonstrated in two key categories of mass ... Read More
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Colour Cosmetics in Switzerland
... unit prices were mainly caused by increased manufacturer costs, including raw materials, packaging, energy and transportation and staffing bottlenecks. However, many consumers on returning to out-of-home work and social lifestyles opted for premium products or ... Read More
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Mass Beauty and Personal Care in Peru
... sales. Although direct selling consultants continue to offer great value to consumers due to the benefit of them being able to offer in-person advice, many brands are reinforcing their presence through online channels in order ... Read More
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Beauty and Personal Care in Oman
... is witnessing growth, buoyed by Oman's projected status as the fastest-growing economy in the region. While the consumer base may be smaller than in KSA and UAE, the increasing economic prosperity is fostering demand for ... Read More
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Mass Beauty and Personal Care in Bosnia and Herzegovina
... the primary driver of current value growth as inflation soared in Bosnia and Herzegovina. However, moving into 2023 consumer demand rebounded as inflation started to fall and the propensity to spend on mass beauty and ... Read More
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Colour Cosmetics in Peru
... potential. While the return to out-of-home lifestyles rebounded following the era of the pandemic, thus promoting sales of colour cosmetics (along with other grooming products), there are other trends which are suppressing the category’s potential. ... Read More
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Beauty and Personal Care in Paraguay
... of hair care and oral care in particular. Despite challenges, fragrances and colour cosmetics enjoyed above inflation growth which helped to buoy the beauty and personal care market as a whole. Consumers continued to veer ... Read More
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Mass Beauty and Personal Care in Croatia
... forced many Croatian consumers to look for cheaper alternatives and trade down when purchasing beauty and personal care products. High inflation meant that average unit prices increased strongly across beauty and personal care in 2023 ... Read More
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Mass Beauty and Personal Care in Dominican Republic
... inflationary conditions in the Dominican Republic. Many of these consumers were unwilling to forgo beauty and personal care items, which are used on a daily basis. Nevertheless, there was a tendency to buy more affordable ... Read More
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