Cosmetics Market Research Reports & Industry Analysis
Most cosmetics companies rely on a multilevel distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door-to-door selling method to directly reach customers.
The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.
Cosmetics Industry Research & Market Reports
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Colour Cosmetics in New Zealand
... support skin health is not only driving trends in skin care but also in colour cosmetics, with more and more consumers prioritising skin health over coverage. In the past, consumers primarily looked for products that ... Read More
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Mass Beauty and Personal Care in Colombia
... mass brands because of their lower purchasing power as the prices of energy and groceries continued their upward trend (with inflation at 9.28% in 2023 according to the DANE - The National Administrative Department of ... Read More
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Beauty and Personal Care in Canada
... sales as Canadians sought out ""affordable luxuries"" to boost their spirits amidst a challenging economic landscape. High inflation rates tightened household budgets, elevating the prices of basic necessities like groceries, while increased interest rates and ... Read More
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Beauty and Personal Care in Jordan
... compared to international counterparts, contributed to this shift. While some consumers embraced these local alternatives, others remained loyal to established international brands. This shift underscores a nuanced consumer landscape, where price sensitivity and brand loyalty ... Read More
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Beauty and Personal Care in Japan
... First, the status of COVID-19 as an infectious disease, which was previously level 2, under which the government made various demands on consumers, was moved to level 5, equivalent to influenza, from May 2023. Consumers ... Read More
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Premium Beauty and Personal Care in Canada
... turbulence induced by the pandemic and high inflation, consumers prioritised maintaining their health and indulging in affordable luxuries. Premium cosmetics, skin care, and fragrances experienced substantial gains as consumers sought quality products to support their ... Read More
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Mass Beauty and Personal Care in Saudi Arabia
... economy contracted. With the pandemic being declared over in early 2023 more consumers returned to the workplace while there continued to be a growing focus on health and fitness. These factors played a key role ... Read More
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Colour Cosmetics in Saudi Arabia
... aim of improving their work environment in all sectors. Furthermore, Saudi Arabia’s Public Investment Fund (PIF) launched women’s lifestyle company Kayanee in 2023 with Princess Reema bint Bandar as its head. The company will focus ... Read More
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Premium Beauty and Personal Care in Colombia
... increase in value share across most categories and gained ground from other channels such as department stores. While e-commerce strongly appeals to Millennials and Generation Z consumers, retailers have invested in their physical stores to ... Read More
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Colour Cosmetics in Belgium
... levels. Moreover, consumers were willing to spend more on personal care items rather than for beauty products. Coupled with the natural look trend, these trends had a negative effect on volume sales of colour cosmetics ... Read More
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Premium Beauty and Personal Care in Argentina
... for retail volume sales, with imports of premium beauty and personal care products negatively affected by government restrictions. Although companies could import products, they faced a concealed barrier, as they were required to pay for ... Read More
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Mass Beauty and Personal Care in New Zealand
... due to increases in interest payments and grocery food prices. This was felt acutely by consumers in all income groups who now find that they are spending a larger proportion of their income on everyday ... Read More
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Mass Beauty and Personal Care in Belgium
... products. Restrictions on promotions, brought forth by the new EU Omnibus Directive, also drove demand for mass products since many premium brands were unable to leverage promotions to drive sales. Overall, retail volume sales of ... Read More
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Industry Insights: Tech Meet Beauty: Innovations in AI, AR, and Smart Devices
... in the beauty industry have given rise to consumer and brand-related benefits, chiefly pertaining to customization, convenience, accessibility, customer experience, and engagement, while several opportunities and challenges will shape the future relationship of tech in ... Read More
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Mass Beauty and Personal Care in Canada
... by the lingering effects of the pandemic and economic turbulence stemming from inflation, consumers prioritised maintaining their health and vitality. This prioritisation translated into a surge in the demand for mass cosmetics, skin care, and ... Read More
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Premium Beauty and Personal Care in Saudi Arabia
... behind this, although one of the major ones was the increased number of tourists. With the pandemic declared over in early 2023 there was a large influx of pilgrims looking to perform Hajj, with this ... Read More
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Colour Cosmetics in Argentina
... are increasingly substituting nail products with alternative options, including visiting salons for professional services and manicures, a trend that the strong expansion and emergence of new nail boutique stores boosted. Although visiting a nail salon ... Read More
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Colour Cosmetics in Finland
... new products and experiment with novel formulations. Additionally, the ""lipstick effect"" phenomenon, wherein consumers seek small indulgences amidst economic uncertainty, contributed to robust sales of lip products. The introduction of innovative pr... Euromonitor International's Colour ... Read More
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Premium Beauty and Personal Care in New Zealand
... consumers found that they were spending more on everyday necessities and as a result were left with less disposable income. To reduce living costs, many consumers actively seek out bargains and affordable alternatives. This trend ... Read More
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Premium Beauty and Personal Care in Belgium
... rises in 2023 compared to 2022, with purchasing power remaining under pressure. Consumers were much more conservative in their spending behaviour, although this impacted beauty products much more than personal care products. Consumers purchased less ... Read More
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Beauty and Personal Care in Côte d'Ivoire
... cosmetics, and skin care are particularly popular. Factors such as increased consumer awareness, urbanisation, and retail modernisation have driven sales. However, surging inflation rates have made consumers price-sensitive, pushing them towards cheaper brands and counterfeit ... Read More
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Beauty and Personal Care in Honduras
... dependence on imports, and high unemployment led to consumer price sensitivity and acted as a drag on value sales. Mass brands remain by far the most popular options, with sales focused on basic daily essentials, ... Read More
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Colour Cosmetics in Canada
... daily essentials such as rents, mortgages, and groceries surged, consumers turned to colour cosmetics as a means of enhancing emotional and mental wellbeing. Premium cosmetics outpaced mass cosmetics in value growth as consumers sought to ... Read More
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Colour Cosmetics in Japan
... the end of the habit of wearing a face mask. However, value sales remained below the pre-pandemic level, partly due to lifestyle changes. Euromonitor International's Colour Cosmetics in Japan report offers a comprehensive guide to ... Read More
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Jordan Beauty and Personal Care
... compared to international counterparts, contributed to this shift. While some consumers embraced these local alternatives, others remained loyal to established international brands. This shift underscores a nuanced consumer landscape, where price sensitivity and brand loyalty ... Read More
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