Cosmetics Market Research Reports & Industry Analysis
Most cosmetics companies rely on a multilevel distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door-to-door selling method to directly reach customers.
The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.
Cosmetics Industry Research & Market Reports
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Mass Beauty and Personal Care in the Netherlands
... in average unit price amid inflationary pressure. However, once again, mass bath and shower recorded a decline in retail current value sales in 2023. The category saw lower sales for products like liquid soap and ... Read More
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Beauty and Personal Care in Panama
... high dependence on imports put upward pressure on prices due to the impact of rising manufacturing and logistics costs on the global market. Inflationary pressures in general pushed some consumers to revert to basic necessities ... Read More
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Premium Beauty and Personal Care in the Philippines
... to the return of consumers to their physical workplaces and an increase in social engagements, following the restrictions brought about by the pandemic, which benefited sales of premium colour cosmetics, deodorants and fragrances in particular. ... Read More
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Premium Beauty and Personal Care in Norway
... Consumers increasingly seek products formulated with natural, organic, and vegan ingredients. This clean beauty movement is coupled with a preference for minimalism, with a focus on products containing a limited number of key ingredients like ... Read More
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Premium Beauty and Personal Care in the Czech Republic
... unit prices were key to growth during the year, driven by the high rate of inflation. Furthermore, volume sales also increased, albeit at a much slower pace than retail value. The main drivers behind the ... Read More
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Beauty and Personal Care in Iraq
... This supports informality in the market despite the shift among importers towards formal operations. This formality empowers bigger players with the resources and legal structures to succeed in the formal sphere, raising hopes that issues ... Read More
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Beauty and Personal Care in Algeria
... on the previous year. This was mainly due to stubbornly high inflation fuelled by the global recovery from COVID-19, the fallout of Russia’s invasion of Ukraine and the weakness of the dinar. Most categories recorded ... Read More
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Beauty and Personal Care in Vietnam
... generally maintain conservative monthly budgets and prioritise basic functional products but are still willing to spend extra money for good-quality items within beauty and personal care, and in 2023 many were able to increase their ... Read More
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Beauty and Personal Care in Kuwait
... and economic expansion, opportunities abound for both local and international players. Kuwaiti consumers wield significant spending power, bolstered by a high GDP per capita and government initiatives to enhance national employment. Adaptation to regional preferences ... Read More
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Colour Cosmetics in Slovakia
... turning towards colour cosmetics to indulge and treat themselves, resulting in positive retail volume growth for the first year since the pandemic. Slovak consumers have returned to physical stores to get advice and test colour ... Read More
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Premium Beauty and Personal Care in Vietnam
... Vietnamese consumers are now earmarking a greater proportion of their budgets for beauty and personal care purchases, with many demonstrating a particular penchant for premium-positioned variants in skin care, colour cosmetics and fragrances. As well ... Read More
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Colour Cosmetics in the Czech Republic
... year. Value growth was driven by the inflationary context, while the increase in volume sales was much more limited due to increasing prices and the fact that consumers left stores with fewer items in their ... Read More
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Colour Cosmetics in Portugal
... generation Z are among the biggest consumers of colour cosmetics, driven by a strong interest in the products that is partly influenced by , the rising use of Instagram, TikTok and beauty influencers. These younger ... Read More
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Colour Cosmetics in the Philippines
... return of Filipinos to their physical offices and more frequent socialising with family and friends. This had an especially positive impact on colour cosmetics as consumers paid greater attention to their appearance. Euromonitor International's Colour ... Read More
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Colour Cosmetics in Hungary
... make-up. Social media influencers, ‘skinfluencers’ and celebrities highlighted the importance of embracing imperfections and emphasising inner beauty. As such, the trend towards minimal make-up with a focus on skin care continued to gain momentum in ... Read More
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Premium Beauty and Personal Care in Portugal
... conflict in Ukraine and eroded disposable incomes, premium beauty and personal care products registered retail volume and value growth in 2023. This was consistent with a return to pre-pandemic behaviours, with some local consumers trading ... Read More
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Colour Cosmetics in Algeria
... demand that resulted from the easing of the pandemic and the removal of associated restrictions towards the end of the review period. However, the downturn also reflected more cautious attitudes to discretionary spending among Algerians ... Read More
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Colour Cosmetics in Vietnam
... boosted the growth and expansion of colour cosmetics even in the country’s’ rural areas. Local consumers are becoming better educated regarding the use of make-up through tutorials they watch on social media platforms, as well ... Read More
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Premium Beauty and Personal Care in the Netherlands
... the opening hours of beauty and personal care retailers since the outbreak of the virus in 2020. During the pandemic, retailers selling many premium products, such as perfumeries and high-end department stores like De Bijenkorf, ... Read More
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Colour Cosmetics in the Netherlands
... with fragrances, colour cosmetics are perceived as affordable luxury and premium products; bought as a way to treat oneself or improve one’s appearance. So, despite the negative impact on household budgets of the cost-of-living crisis, ... Read More
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Beauty and Personal Care in the Czech Republic
... a decline in household consumption amidst deteriorating consumer sentiment and a high level of uncertainty. Steep rises in energy and commodity prices have triggered a cost of living crisis and put Czech consumers into saving ... Read More
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Mass Beauty and Personal Care in the Czech Republic
... with some blurring the lines between the mass and premium segments. This was particularly visible in hair care, skin care and colour cosmetics. For example, mass skin care now contains premium ingredients such as peptides, ... Read More
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Mass Beauty and Personal Care in Vietnam
... through accessible pricing and a diverse product range. During the year, many local consumers placed emphasis on basic features and adopted a conservative approach in selecting beauty and personal care products. Their priorities reflected a ... Read More
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Premium Beauty and Personal Care in China
... the 2021 level. After premium skin care, premium colour cosmetics is the largest category within premium beauty and personal care. Although in recent years premium colour cosmetics faced severe challenges from the mass segment in ... Read More
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Color Cosmetics Market, By Product Type (Nail care, Lip Care, Eye Make-up, Face Make-up, and Others), By Distribution Channel (Supermarkets/ Hypermarkets, Specialty stores, Convenience stores, Online, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... Asia Pacific, Middle East & Africa) The global color cosmetics market has been witnessing steady growth in the recent years. Rising fashion consciousness along with increasing disposable incomes in emerging countries has boosted makeup adoption ... Read More
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