Children's Apparel Market Research Reports & Industry Analysis

The children’s apparel market comprises clothing, accessories and footwear for children ages 0 through 12. Apparel for older children (teenagers) is a different set of products and manufacturers and has its own section for market research.

Reports in this section provide industry analysis for national and international children’s apparel market. Reports include analysis of the children’s footwear markets as well as apparel made of different materials and in different styles and sizes. Reports address distribution channels (online or in-store), research on children’s apparel companies, and consumer information. Data presented includes current information on sales, identifying the key drivers and restraints, and forecasts for future sales. Reports include a strategic analysis of key factors influencing the market.

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Children's Apparel Industry Research & Market Reports

  • Childrenswear in the Netherlands

    ... general price increases but also a shift towards premium products influenced by design and fashion trends. The ‘mini me’ trend, which promotes apparel that resembles those in adult format, is also encouraging parents to buy ... Read More

  • Childrenswear in Nigeria

    ... negative impact on consumer spending power, leading consumers to seek cheaper alternatives to new clothing. Unit prices rose as manufacturers and retailers were forced to hike prices due to the weaker Nigerian naira and soaring ... Read More

  • Childrenswear in Morocco

    ... exacerbating this situation is the fact that children typically outgrow their clothing relatively quickly, necessitating more frequent purchases compared to adult apparel. Price-sensitive consumers often wait for promotional sales to make bulk purchases due to ... Read More

  • Childrenswear in Greece

    ... and tear of active play. Simplicity in design is also key, with fastenings like elastic waistbands preferred over buttons or zippers for ease of use. Durability is a major factor as children tend not to ... Read More

  • Childrenswear in France

    ... grow out of their clothes quickly, and it is easy to find (and sell) good quality second-hand apparel for children. We also note that mothers are more inclined to purchase items for children, with women ... Read More

  • Childrenswear in South Korea

    ... while a noted consumer preference for premium and luxury brands is supporting value. This is an ongoing trend which has been observed for several years, and is expected to continue, influencing the performance of the ... Read More

  • Childrenswear in Thailand

    ... replace outgrown clothing, including school uniforms and footwear. Moreover, with life returning to normal post-pandemic, shopping at physical stores has regained popularity, which encourages additional purchases, including impulse buys often prompted by children. Euromonitor International's ... Read More

  • Childrenswear in Saudi Arabia

    ... 0-14 make up approximately a quarter of the country’s population, reflecting the Kingdom's relatively high birth rate. This youthful demographic ensures a steady demand for childrenswear, as families frequently update wardrobes to accommodate rapidly growing ... Read More

  • Childrenswear in the United Arab Emirates

    ... brands such as adidas and Nike, as well as retailers such as Marks & Spencer, which are expanding their offerings in this space. Euromonitor International's Childrenswear in United Arab Emirates report offers a comprehensive guide ... Read More

  • Childrenswear in the United Kingdom

    ... looking to purchase childrenswear at lower costs. Further price increases have not left childrenswear entirely unscathed, leading to weak volume growth. On the other hand, this scenario continues to drive up higher value growth rates, ... Read More

  • Sportswear Market - Global Outlook & Forecast 2024-2029

    ... the sportswear market focuses on minimizing environmental and social impacts throughout the product lifecycle. This involves using eco-friendly materials such as recycled polyester, organic cotton, and water-saving fibers, reducing greenhouse gas emissions, and promoting ethical ... Read More

  • Childrenswear in Egypt

    ... as higher prices for cotton and threads. These economic challenges drove up prices by 30-40%, compelling consumers to limit their purchases to essential items. This decline in volume was further exacerbated by the economic downturn, ... Read More

  • Childrenswear in Canada

    ... to prioritise value-oriented purchases, focusing on promotions and essentials. The back-to-school shopping period, a critical sales opportunity for childrenswear, reflected this cautious spending, with families seeking to optimise budgets amid economic uncertainty. Boys' apparel outper... ... Read More

  • Childrenswear in Denmark

    ... resulted in higher levels of consumer confidence and this elevated demand for childrenswear. In recent years, the rising cost of living has put some pressure on childrenswear, although it has proved to be more resilient ... Read More

  • Childrenswear in Argentina

    ... parents tend to prioritise childrenswear as children require new clothes as they grow, with cutbacks in consumer expenditure less pronounced compared to womenswear and menswear. Retail volume sales still declined over 2024, compared to the ... Read More

  • Childrenswear in Singapore

    ... their children. Many are willing to spend more on on-trend outfits, often driven by social media influences. Additionally, the rapid growth of children necessitates frequent clothing replacements, sustaining steady demand. Euromonitor International's Childrenswear in Singapore ... Read More

  • Childrenswear in the Czech Republic

    ... a renewed focus on updating wardrobes for different seasons. Despite these developments, the overall growth rate for childrenswear remains modest, with volumes still significantly below pre-pandemic levels. Double-digit growth in 2022 has given way to ... Read More

  • Childrenswear in Colombia

    ... response, private label offerings have gained popularity as parents seek more value for their money. Leading brands have adapted by introducing promotions and discounts to maintain their competitiveness, thereby supporting robust growth in this area. ... Read More

  • Apparel and Footwear in the Czech Republic

    ... optimistic outlook, characterised by a recovery in demand and growing consumer confidence. Despite this positive shift, cheap fast fashion continues to dominate among Czech consumers. The Chinese ultra-fast fashion brand Shein has gained significant market ... Read More

  • Childrenswear in the Philippines

    ... children, even during times of economic uncertainty. This resilience is driven by the fact that children outgrow their clothing rapidly, necessitating the need for frequent replacement. However, growth is being negatively impacted by the fact ... Read More

  • Childrenswear in Malaysia

    ... outings and social activities, which have encouraged more impulsive shopping behaviour. Post-pandemic, families are spending more time in shopping malls, leading to higher foot traffic that is directly benefiting childrenswear retailers. Euromonitor International's Childrenswear in ... Read More

  • Childrenswear in Spain

    ... With many households exposed to rising interest rates, given the high concentration of variable-rate mortgages, Spanish parents saw a decline in their real disposable incomes. As such, consumers increasingly prioritised price as a deciding factor ... Read More

  • Childrenswear in Japan

    ... 128 million in 2008, but the number of live births fell below one million in 2016. This decline accelerated in recent years, exacerbated by the COVID-19 pandemic, with live births dropping to around 730,000 in ... Read More

  • Childrenswear in Indonesia

    ... practicality for their offspring, with activewear made from lightweight, breathable, and stretchy materials in high demand. However, social media and celebrity culture are increasingly influencing purchasing decisions, particularly among millennials who are more accustomed to ... Read More

  • Childrenswear in China

    ... be attributed to China’s underwhelming post-pandemic economic recovery, which has left consumer confidence only partially restored. With heightened uncertainty about the future, Chinese consumers have adopted a more cautious approach to daily spending, resulting in ... Read More

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