Catalog & Mail Order Market Research Reports & Industry Analysis

The catalog and mail order industry is comprised of the total profit produced through the retailing of a variety of goods by catalog and mail order channels. The products retailed in this industry are valued at the same price as identical goods sold elsewhere. Catalogs, mail advertisements, and at times television programs are ways catalog and mail order companies entice consumers to purchase their wares. Goods that are retailed in the catalog and mail order industry may include books, health products, personal care items, specialty food items, furniture, office supplies, computer hardware, cosmetics, or computer software. Catalog and mail order retailers purchase these products from wholesalers and manufacturers, and then proceed to retail them to the general consumer market through catalogs and mail order advertisements. Order forms are located in the catalogs and mail orders for consumers to fill out, provide payment for a product, and mail to the company in order to receive the product.

There are some catalog and mail order companies that specializing in a singular sector of products, however the larger companies continue to expand their available selections in order to increase business growth and overall revenue. As modern consumers prefer to shop on their own terms and place increasing importance on the convenience of the shopping experience, mail order and catalog retailers must adapt to changing the marketplace and offer a variety of products as well as a variety of options.

Demand is driven by consumer income. Large companies possess advantages in purchasing, telecommunications, inventory management, and customer service. Small companies focus on providing excellent customer service and keeping specialized products available. Individual companies prioritize building a strong base of customers through the use of efficient marketing practices.

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Catalog & Mail Order Industry Research & Market Reports

  • Homeshopping in Slovakia

    ... closed during lockdown, consumers who previously abandoned homeshopping, now returned to ordering goods via mail or telephone. This was true mainly for older generations who are not familiar with online shopping. Euromonitor International's Homeshopping in ... Read More

  • Homeshopping in the Czech Republic

    ... consumers who had previously abandoned homeshopping returned to ordering goods via mail or telephone in 2020 and 2021. This was true mainly for the older generations who are not so familiar with online shopping and ... Read More

  • Homeshopping in Poland

    ... instability as a result of the pandemic, this declining trend was already emerging over the review period. Euromonitor International's Homeshopping in Poland report offers insight into key trends and developments driving the industry. The report ... Read More

  • Homeshopping in Hungary

    ... this long-term trend. Despite consumers spending more time at home watching TV, the channel was not able to benefit from this. Consumers postponed purchases of non-essential products due to the financial impact of the pandemic, ... Read More

  • Homeshopping in Canada

    ... (COVID-19) lockdowns, many people had to stay at home and therefore spend more time in front of the television, which afforded homeshopping a chance to grow for a limited time. Thus, homeshopping held up relatively ... Read More

  • Homeshopping in Israel

    ... sophisticated; they often seek product information online and/or through visits to bricks-and-mortar stores when considering products to buy. This informed decision-making process tends to take time, as consumers want to be sure that they are ... Read More

  • Homeshopping in Nigeria

    ... into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, ... Read More

  • Homeshopping in Norway

    ... convenience as well as the possibility for consumers to explore products at their own pace. The reduction of print catalogues also helped facilitate the switch to online ordering as customers needed to go online to ... Read More

  • Homeshopping in Denmark

    ... prevalent, even older consumers, who would previously have used homeshopping, discovered the benefits of e-commerce. The internet is so embedded in the daily lives of all consumers that e-commerce has become the natural non-store retailing ... Read More

  • Homeshopping in Taiwan

    ... has been feeling increased pressure from e-commerce in Taiwan. Therefore, the declines in 2020 and 2021 were no surprise, and merely an acceleration of a previous trend. The penetration of cable television has been decreasing ... Read More

  • Homeshopping in Turkey

    ... not drinkable. As water is a necessity, the category continued to see growth in 2021 and was not directly impacted by the COVID-19 pandemic. The main notable change was behavioural, as consumers who were cautious ... Read More

  • Homeshopping in New Zealand

    ... as Afterpay and Humm, allowing consumers to receive the product and make purchases via multiple payment solutions, such as an instalment plan. Euromonitor International's Homeshopping in New Zealand report offers insight into key trends and ... Read More

  • Homeshopping in Finland

    ... people. This supported retail current value sales through home shopping as elderly people are more likely to use homeshopping than consumers in other age groups and these consumers avoided visiting retail outlets in person, especially ... Read More

  • Homeshopping in Argentina

    ... an increase in value sales for home shopping. However, this growth is expected to short-lived, as e-commerce continues to grab value share. Euromonitor International's Homeshopping in Argentina report offers insight into key trends and developments ... Read More

  • Homeshopping in Hong Kong, China

    ... seclusion trend. This is because apart from Television Broadcasts Limited (TVB), there are no notable players providing homeshopping in Hong Kong. The recent market entry of Disney+ in 2021, as well as the ever-growing popularity ... Read More

  • Homeshopping in Mexico

    ... 2020, many Mexican consumers actively sought to avoid shopping in brick-and-mortar stores as much as possible in order to minimise the risk of contracting COVID-19. As a result, Mexican e-commerce sales posted gains over the ... Read More

  • Homeshopping in Egypt

    ... have decreased by almost a quarter during the review period. Although a growing number of Egyptian households have satellite TV – where most advertising for homeshopping is to be found – this channel is being ... Read More

  • Homeshopping in Sweden

    ... the opportunities and benefits of e-commerce, with a growing proportion of consumers suddenly becoming more familiar with and knowledgeable about online purchases, especially amongst the older generation. In fact, homeshopping can be seen as a ... Read More

  • Homeshopping in Portugal

    ... in the number of consumers spending time at home boosted growth of the channel, especially for players that had invested in TV homeshopping, with the number of viewers significantly rising as they looked for alternative ... Read More

  • Homeshopping in the US

    ... This had a tremendous impact on the e-commerce space, with homebound consumers helping to power a meteoric increase in online sales over the course of that year. While homeshopping could not hope to match the ... Read More

  • Homeshopping in Ireland

    ... of a trend already emerging prior to the pandemic. However, the response to COVID-19 meant that consumers who would traditionally either not purchase items online, or who may have used homeshopping, found e-commerce to be ... Read More

  • Homeshopping in Malaysia

    ... in Malaysia in response to the threat of contagion presented by the pandemic. In particular, the imposition of quarantine lockdowns on the population of Malaysia left many unable to go shopping in the stores of ... Read More

  • Homeshopping in Singapore

    ... strengthened its leadership, while smaller companies under “others” dominate value sales. JML UK owns 15%, and Responze TV International Limited owns 85% of the company. JML Singapore has a partnership with free-to-air national broadcaster Mediacorp ... Read More

  • Homeshopping in Saudi Arabia

    ... spending more time at home during 2020, they were increasingly watching streaming services like Netflix (often on laptop computers, tablets or smartphones), rather than traditional linear TV, which led to a decline in the audience ... Read More

  • Homeshopping in the Netherlands

    ... the core target audience for homeshopping players. The problem for homeshopping as a distinct retail channel is that with each passing year the pool of potential consumers keeps shrinking, as more of those aged over ... Read More

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