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Baby Products Market Research Reports & Industry Analysis

Baby care products are products intended to facilitate the care and feeding of infants and babies. Baby care supplies are sold to baby’s parents, grandparents, or others, through three primary mass channels (supermarkets, chain drugstores, mass merchandisers), natural grocery/HBC stores (such as Whole Foods Markets), and through prestige outlets such as upscale department stores (Macy’s, Bloomingdale’s, Neiman Marcus). Both upscale and downscale baby boutiques also sell baby products.

Baby care supplies are also sold through the pop-prestige channel (The Body Shop, Sephora), which takes prestige-priced HBC brands to the masses. This occurs via open-sell formats in which these brands are stocked on the open shelves, and made accessible to the average shopper.

Baby care supplies also have sell-through in convenience stores, newsstands, spas and salons with retail counters. A growing share of sales is made through direct-sales operations. These operations are driven by Internet websites with e-tail functions, and television infomercials and home shopping networks. “Direct” sells also encompass mobile advertising and print media such as mail-order catalogs, print ads, and direct-mailed coupon books.

“Babies” are defined as kids ranging from newborns to age one. Classing baby care supplies according to age-suitability is often difficult. Many of these baby products such as shampoos, toys, and pacifiers are often used by toddlers or even preschoolers. Due to this it is virtually impossible to exclude sales for these uses.

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Baby Products Industry Research & Market Reports

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