Urban Tourism Market, By Purpose of Visit (Leisure, Entertainment, Shopping, Cultural, Others), By Type of Activities (Sightseeing, Outdoor recreation, Dining, Nightlife, Others), By Type of Accommodation (Hotels, Hostels, Homestays, Others), By Geography

Global urban tourism market has witnessed significant growth over the past few years. According to recent estimates, over 1.4 billion international tourist visited cities worldwide in 2021, indicating increase of20% as compared to pre-pandemic levels. Factors such as rapid urbanization, growing preference for city travel among millennials and generation Z, increasing disposable incomes, and expansion of low-cost air travel options have boosted the prospects of urban tourism destinations globally. However, the outbreak of the COVID-19 pandemic adversely impacted international travel. Major cities observed a steep decline in foreign visitor arrivals in 2020 but with progress of vaccination drives, the urban tourism market has witnessed growth since 2021.

Market Dynamics:

Global urban tourism market growth is driven by factors such as rapid urbanization in developing countries, growing interest in city break vacations among younger travelers, and expansion of low-cost air travel networks which provide better connectivity. However, the market growth can be hampered as concerns of overtourism can degrade the liveability of popular destinations and impact the local environment and culture. The onset of the COVID-19 pandemic posed a major challenge with international travel suffering a massive slump. But recovery has been witnessed since 2021 with destinations gradually easing travel restrictions. Increasing interest of travelers in less explored destinations and off-the-beaten paths experiences within cities can offer opportunities for the market growth.

Key Features of the Study:

  • This report provides in-depth analysis of the global urban tourism market, and provides market size (US$ TN) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global urban tourism market based on the following parameters company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include URBAN TOUR, Intrepid Urban Adventures, MakeMyTrip, Yatra, ClearTrip, EasemyTrip, Expedia, Thomas Cook, Riya Group, Thrillophilia, Travel Troops Global Private Ltd., Flying Squirrel Holidays, SOTC Travel Limited, G Adventures, Hays Travel, Audley Travel, Go Travel, TransIndus, Travelex, Al Tayer Group
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • Global urban tourism market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global urban tourism market
Market Segmentation
  • By Purpose of Visit:
  • Leisure
  • Entertainment
  • Shopping
  • Cultural
  • Others
  • By Type of Activities:
  • Sightseeing
  • Outdoor recreation
  • Dining
  • Nightlife
  • Others
  • By Type of Accommodation:
  • Hotels
  • Hostels
  • Homestays
  • Others
  • By Regional:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
  • Company Profiles:
  • URBAN TOUR
  • Intrepid Urban Adventures
  • MakeMyTrip
  • Yatra
  • ClearTrip
  • EasemyTrip
  • Expedia
  • Thomas Cook
  • Riya Group
  • Thrillophilia
  • Travel Troops Global Private Ltd.
  • Flying Squirrel Holidays
  • SOTC Travel Limited
  • G Adventures
  • Hays Travel
  • Audley Travel
  • Go Travel
  • TransIndus
  • Travelex
  • Al Tayer Group


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Purpose of Visit
Market Snippet, By Type of Activities
Market Snippet, By Type of Accommodation
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Restraints
PEST Analysis
PORTER’s Five Forces Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trend
4. Global Urban Tourism Market - Impact of Coronavirus (COVID-19) Pandemic
Overview
Factors Affecting the Global Urban Tourism Market
Impact Analysis
5. Global Urban Tourism Market, By Purpose of Visit, 2020-2032, (US$ TN)
Introduction
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Leisure
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
Entertainment
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
Shopping
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
Cultural
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
Others
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032Segment Trends
6. Global Urban Tourism Market, By Type of Activities, 2020-2032, (US$ TN)
Introduction
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Sightseeing
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032Segment Trends
Outdoor recreation
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032Segment Trends
Dining
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
Nightlife
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032Segment Trends
Others
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
7. Global Urban Tourism Market, By Type of Accommodation, 2020-2032, (US$ TN)
Introduction
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2021- 2032
Segment Trends
Hotels
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032Segment Trends
Hostels
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032Segment Trends
Homestays
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
Others
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032Segment Trends
8. Global Urban Tourism Market, By Region, 2020-2032, (US$ TN)
Introduction
Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, For Region, 2021 - 2032
North America
Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
Y-o-Y Growth Analysis, For Region, 2021 - 2032
Market Size and Forecast, By Purpose of Visit, 2020- 2032, (US$ TN)
Market Size and Forecast, By Type of Activities, 2020- 2032, (US$ TN)
Market Size and Forecast, By Type of Accommodation, 2020- 2032, (US$ TN)
Market Size and Forecast, By Country, 2020- 2032, (US$ TN)
U.S.
Canada
Latin America
Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
Y-o-Y Growth Analysis, For Region, 2021 - 2032
Market Size and Forecast, By Purpose of Visit, 2020- 2032, (US$ TN)
Market Size and Forecast, By Type of Activities, 2020- 2032, (US$ TN)
Market Size and Forecast, By Type of Accommodation, 2020- 2032, (US$ TN)
Market Size and Forecast, By Country, 2020- 2032, (US$ TN)
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
Y-o-Y Growth Analysis, For Region, 2021 - 2032
Market Size and Forecast, By Purpose of Visit, 2020- 2032, (US$ TN)
Market Size and Forecast, By Type of Activities, 2020- 2032, (US$ TN)
Market Size and Forecast, By Type of Accommodation, 2020- 2032, (US$ TN)
Market Size and Forecast, By Country, 2020- 2032, (US$ TN)
U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe
Asia Pacific
Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
Y-o-Y Growth Analysis, For Region, 2021 - 2032
Market Size and Forecast, By Purpose of Visit, 2020- 2032, (US$ TN)
Market Size and Forecast, By Type of Activities, 2020- 2032, (US$ TN)
Market Size and Forecast, By Type of Accommodation, 2020- 2032, (US$ TN)
Market Size and Forecast, By Country, 2020- 2032, (US$ TN)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Middle East & Africa
Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2032
Market Size and Forecast, By Purpose of Visit, 2020- 2032, (US$ TN)
Market Size and Forecast, By Type of Activities, 2020- 2032, (US$ TN)
Market Size and Forecast, By Type of Accommodation, 2020- 2032, (US$ TN)
Market Size and Forecast, By Country, 2020- 2032, (US$ TN)
GCC Countries
Israel
Rest of Middle East & Africa
9. Competitive Landscape
Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles
URBAN TOUR
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Intrepid Urban Adventures
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
MakeMyTrip
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Yatra
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
ClearTrip
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
EasemyTrip
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Expedia
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Thomas Cook
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Riya Group
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Thrillophilia
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Travel Troops Global Private Ltd.
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Flying Squirrel Holidays
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
SOTC Travel Limited
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
G Adventures
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Hays Travel
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Audley Travel
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Go Travel
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
TransIndus
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Travelex
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
Al Tayer Group
Company Overview
Purpose of visit Portfolio
Recent Developments/Updates
10. Analyst Recommendation
Wheel of Fortune
Analyst View
Coherent Opportunity Map
11. Section
References
Research Methodology
About Us and Sales Contact
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