Traditional Toys and Games Market, by Product Type (Educational Toys, Card Games, Stuffed Toys, Outdoor and Sports Toys, Model Vehicles, Construction Sets, Puzzles, Remote Control Toys, Dolls and Action Figures, Board Games and Others), by Distribution Channel (Supermarkets, Hypermarkets, Online, Company Outlets, Toy Stores and Others), and by Age Demographic (0 to 18 months, 19 to 36 months, 3 to 4 years, 4 to 8 years, 8 to 10 years and 10 to 14 years), and by Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa)- Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030
Toys and games are the tools of play, which hold an important part in social life. These are mainly intended for children's use, though they have also been marketed to adults. The core strategy used by toy manufacturers to attract children is to commercialize favorite movies and cartoon characters such as Spiderman, Ironman, Superman, and Doraemon.
Market Dynamics
The rising popularity of online retailing is allowing hassle-free purchase and browsing of products from an extensive range of traditional games and toys. In addition to that, online retailing aids in making entire shopping experience a lot easier and more convenient. These features of online shopping are likely to open up a new channel of sales for the seller of traditional toys and games. This factor is expected to drive growth of the global traditional toys and games market over the forecast period.
Increasing disposable income of the people is also an another important growth factor for the global traditional toys and games market over the forecast period. The affordability of the people rises with the rise in disposable income, which is expected to increase the sales of traditional toys and games. Online advertising is expected to help manufacturers promote their toys to a large base of consumers, they could also target specific age groups as well. Online promotions are likely to work in favor of the market over the forecast period. Furthermore, growing interest of children and their parents in art-based gadgets, science & technology, and math is positively impacting the sales of educational toys and games. Thus, these factors are expected to propel growth of the global traditional toys and games market in the upcoming years.
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