Tissue Towel Market - Size, Share, Trends, Outlook, and Opportunity Analysis, 2022 - 2028

Tissue Towel Market - Size, Share, Trends, Outlook, and Opportunity Analysis, 2022 - 2028

Tissue towel is an absorbent towel that is made from paper for drying hands, cleaning up spills, wiping windows, and others. Increasing consumption of paper towels is driving growth of the global tissue towel market. According to the Ocean Conservancy, around 13 billion pounds of paper towels are used each year in the U.S.
Furthermore, increasing personal care and healthcare spending fuel growth of the market. According to the Office for National Statistics (ONS), in U.K., the total healthcare expenditure grew by 3.6% in 2016 when compared to previous year to reach US$ 218.33 billion.
Market Dynamics
Asia Pacific is expected to hold dominant position in the global tissue towel market over the forecast period, owing to growing tourism and hospitality sector. According to the India Brand Equity Foundation (IBEF), hotel chains in India are expected to account for around 47% share in tourism and hospitality sector by 2020.
Furthermore, rising disposable income and various government initiatives to increase hygiene awareness among consumers is expected to drive growth of the global tissue towel market. For instance, in April 2018, South Delhi Municipal Corporation (SDMC), national Commission for Protection of Child Rights (NCPCR), Department of Women & Child Development (DWCD), Delhi Commission for Protection of Child Rights (DCPCR), and PVR Nest launched pink toilets around PVR Complexes so as to provide hygienic public restroom for adolescent girls and women, equipped with sanitary napkins vending machine, incinerators, tissue papers, and hand wash facilities.
Key features of the study:

This report provides in-depth analysis of global tissue towel market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
It profiles leading players in the global tissue towel market on the basis of the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
Key companies covered as a part of this study include Kruger Inc., Wepa Leuna GmbH, Cascades Inc., Georgia-Pacific LLC, Metsä Tissue, Procter & Gamble Co., Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., and Sofidel S.p.A.
Insights from this report would allow marketers and the management authorities of companies to make informed decisions regarding their future product launch, technology up-gradation, market expansion, and marketing tactics
The global tissue towel market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision making through the various strategy matrices used in analyzing the tissue towel market

Detailed Segmentation:

Global Tissue Towel Market, By Product Type:

Roll Towel
Folded Towel
Boxed Towel

Global Tissue towel Market, By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

Global Tissue Towel Market, By Distribution Channel:

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Global Tissue towel Market, By Region:

North America

U.S.

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Canada

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Europe

U.K.

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Germany

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Italy

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

France

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Russia

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Rest of Europe

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Asia Pacific

China

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

India

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Japan

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

ASEAN

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Australia

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

South Korea

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Rest of Asia Pacific

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Latin America

Brazil

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Mexico

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Rest of Latin America

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Middle East

GCC

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Israel

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Rest of Middle East

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Africa

North Africa

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Central Africa

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Southern Africa

By Product Type:

Roll Towel
Folded Towel
Boxed Towel

By End-use Industry:

Personal Care
Home Care
Healthcare
Hospitality

By Distribution Channel

Hypermarkets
Supermarkets
Convenience Stores
Pharmacies/Drug Stores
Others

Company Profiles

Kruger Inc.*

Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments
Future Plans

Wepa Leuna GmbH
Cascades Inc.
Georgia-Pacific LLC
Metsä Tissue
Procter & Gamble Co.
Kimberly-Clark Corporation
Asaleo Care Limited
Hengan Group
SHP Slovak Hygienic Paper Group
AB Grigeo
Essity Aktiebolag (publ)
Industrie Celtex S.p.A.
Lucart S.p.A.
Sofidel S.p.A.

“*” marked represents similar segmentation in other categories in the respective section