Tissue Towel Market, By Product Type (Roll Towel, Folded Towel and Boxed Towel), By Application (Personal Care, Home Care, Healthcare and Hospitality), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmacies/Drug Stores, and Oth

Tissue Towel Market, By Product Type (Roll Towel, Folded Towel and Boxed Towel), By Application (Personal Care, Home Care, Healthcare and Hospitality), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Pharmacies/Drug Stores, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)


Tissue towels are multi-purpose absorbent wiping papers that are used for cleaning and drying hands, surfaces, spills, and others. They find applications across various end-use industries including residential, commercial, healthcare and hospitality. Lightweight and economical, tissue towels provide an effective solution for wiping and are usually made from virgin pulp or recycled fibers using the through-air drying (TAD) process. Growing usage of tissue towels in public restrooms, offices, airports and other facilities is expected to propel the global tissue towel market in the coming years.

Market Dynamics:

The global tissue towel market is driven by factors such as rising demand from commercial establishments like hotels, restaurants, and corporate offices. The market has also witnessed rapid growth owing to increased awareness about hygiene and sanitation. Moreover, growing tourism and travel industry have amplified the demand for tissue towels in airports and other public spaces. However, the availability of alternatives like cloth towels and easy access to washrooms pose a threat to tissue towel sales. On the positive side, the development of eco-friendly towels made from recycled fibers presents lucrative opportunities for the sustainable growth of the industry. Additionally, marketing initiatives by tissue towel manufacturers to promote benefits of usage are expected to create new avenues going ahead.

Key Features of the Study:
  • This report provides in-depth analysis of the global tissue towel market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global tissue towel market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Kruger Inc., Wepa Leuna GmbH, Cascades Inc, Georgia-Pacific LLC, Metsä Tissuem Procter & Gamble Co., Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., Sofidel S.p.A, Century Paper and Pulp, Petrofer, Solenis , Saraya Mystair Hygiene Pvt. Ltd., Lotus Tissues, and International Tissue Company
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global tissue towel market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tissue towel market.
Detailed Segmentation-
  • By Product Type:
  • Roll Towel
  • Folded Towel
  • Boxed Towel
  • By Application:
  • Personal Care
  • Home Care
  • Healthcare
  • Hospitality
  • By Distribution Channel:
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Pharmacies/Drug Stores
  • Others
  • By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
  • Company Profiles:
  • Kruger Inc.
  • Wepa Leuna GmbH
  • Cascades Inc
  • Georgia-Pacific LLC
  • Metsä Tissuem Procter & Gamble Co.
  • Kimberly-Clark Corporation
  • Asaleo Care Limited
  • Hengan Group
  • SHP Slovak Hygienic Paper Group
  • AB Grigeo
  • Essity Aktiebolag (publ)
  • Industrie Celtex S.p.A
  • Lucart S.p.A.
  • Sofidel S.p.A
  • Century Paper and Pulp
  • Petrofer
  • Solenis
  • Saraya Mystair Hygiene Pvt. Ltd.
  • Lotus Tissues
  • International Tissue Company


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Product Type
Market Snippet, By Application
Market Snippet, By Distribution Channel
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Restraints
PEST Analysis
PORTER’s Five Forces Analysis
Market Opportunities
Regulatory Scenario
Industry Trend
Mergers and Acquisitions
4. Global Tissue Towel Market - Impact of Coronavirus (COVID-19) Pandemic
Overview
Factors Affecting the Global Tissue Towel Market
Impact Analysis
5. Global Tissue Towel Market, By Product Type, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024, 2027 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Roll Towel
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Folded Towel
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Boxed Towel
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
6. Global Tissue Towel Market, By Application, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024, 2027 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Personal Care
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Home Care
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Healthcare
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Hospitality
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
7. Global Tissue Towel Market, By Distribution Channel, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024, 2027 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Hypermarkets/Supermarkets
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Convenience Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Pharmacies/Drug Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
Segment Trends
8. Global Tissue Towel Market, By Region, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, By Region, 2024, 2027 and 2031 (%)
Y-o-Y Growth Analysis, For Region, 2019-2031
North America
Introduction
Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Application, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
U.S.
Canada
Latin America
Introduction
Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn))
Market Size and Forecast, By Application, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Introduction
Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Application, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Application, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Middle East & Africa
Introduction
Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Application, 2019 - 2031 (US$ Bn)
Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
GCC Countries
Israel
Rest of Middle East & Africa
9. Competitive Landscape
Market Share Analysis
Company Profiles
Kruger Inc.
Company Overview
Product Type Portfolio
Recent Developments/Updates
Wepa Leuna GmbH
Company Overview
Product Type Portfolio
Recent Developments/Updates
Cascades Inc
Company Overview
Product Type Portfolio
Recent Developments/Updates
Georgia-Pacific LLC
Company Overview
Product Type Portfolio
Recent Developments/Updates
Metsä Tissuem Procter & Gamble Co.
Company Overview
Product Type Portfolio
Recent Developments/Updates
Kimberly-Clark Corporation
Company Overview
Product Type Portfolio
Recent Developments/Updates
Asaleo Care Limited
Company Overview
Product Type Portfolio
Recent Developments/Updates
Hengan Group
Company Overview
Product Type Portfolio
Recent Developments/Updates
SHP Slovak Hygienic Paper Group
Company Overview
Product Type Portfolio
Recent Developments/Updates
AB Grigeo
Company Overview
Product Type Portfolio
Recent Developments/Updates
Essity Aktiebolag (publ)
Company Overview
Product Type Portfolio
Recent Developments/Updates
Industrie Celtex S.p.A
Company Overview
Product Type Portfolio
Recent Developments/Updates
Lucart S.p.A.
Company Overview
Product Type Portfolio
Recent Developments/Updates
Sofidel S.p.A
Company Overview
Product Type Portfolio
Recent Developments/Updates
Century Paper and Pulp
Company Overview
Product Type Portfolio
Recent Developments/Updates
Petrofer
Company Overview
Product Type Portfolio
Recent Developments/Updates
Solenis
Company Overview
Product Type Portfolio
Recent Developments/Updates
Saraya Mystair Hygiene Pvt. Ltd.
Company Overview
Product Type Portfolio
Recent Developments/Updates
Lotus Tissues
Company Overview
Product Type Portfolio
Recent Developments/Updates
International Tissue Company
Company Overview
Product Type Portfolio
Recent Developments/Updates
10. Analyst Recommendations
Wheel of Fortune
Analyst View
Coherent Opportunity Map
11. Section
References
Research Methodology
About Us and Sales Contact
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