Text Analytics Market by Deployment Model (Cloud, On-Premises), Application (Competitive Intelligence, Customer Relationship Management, Predictive Analytics, Fraud Detection and Brand Reputation), Organization Size (Small and Medium Enterprises and Large

Text Analytics Market by Deployment Model (Cloud, On-Premises), Application (Competitive Intelligence, Customer Relationship Management, Predictive Analytics, Fraud Detection and Brand Reputation), Organization Size (Small and Medium Enterprises and Large Enterprises), End Users (Banking, Financial Services, Insurance, Retail, E-Commerce, Telecommunications and Information Technology), and Geography - Global Trends and Forecast, 2022 - 2028

The text analytics is a process of converting the unstructured data into meaningful data which help companies to understand the customer experience, market trend, and product description. Global text analytics market has generated revenue of US$ 3,031.5 million in 2021 and is projected to reach US$ 13,060.4 million by 2025, exhibiting CAGR of 17.7%.
Market Dynamics
The increasing demand for insights from unstructured data, rising adoption of predictive analytics by various business, growing requirement for social media analytics and changing business trends are some of the key drivers which fuels growth of the text analytics market. Moreover, the rising significance of IoT and big data in analytics, provides the growth opportunity platform to the market. In addition, lack of skilled workforce and awareness are the major challenge which hinders the growth of the text analytics market.
Market Taxonomy
This report segments the global text analytics market on the basis of deployment model, application, organization size, end users, and geography. On the basis of deployment model, the market is segmented into cloud and on-premises. Based on application, the market is segmented into competitive intelligence, customer relationship management, predictive analytics, fraud detection, and brand reputation. Based on organization size, the market is segmented into small, medium, and large enterprises. Based on end users, the market is segmented into banking, financial services, and insurance, retail and e-commerce, government and defense, healthcare and life sciences, manufacturing, telecommunications, and information technology. For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions namely North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Each of these regions is analyzed on the basis of market findings across major countries in these regions for a macro-level understanding of the market.
Key features of the study:
This report provides an in-depth analysis of the text analytics market with market size (US$ Million) and CAGR (%) over the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
This study also provide key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
It profiles leading players in the global text analytics market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
Key companies covered as a part of this study include SAP SE, International Business Machines Corporation, SAS Institute, Inc., Opentext Corporation, Clarabridge, Inc., Bitext Innovations S.L., Lexalytics, Inc., Megaputer Intelligence, Inc., Luminoso Technologies, Inc., and Knime.Com AG
Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to their future product launch, technology upgrades, market expansion, and marketing tactics
Various strategy matrices used in analyzing the text analytics market would provide stakeholders vital inputs to make strategic decisions accordingly
Detailed Segmentation:
Global Text Analytics Market, By Deployment Model:
Cloud
On-Premises
Global Text Analytics Market, By Application:
Competitive Intelligence
Customer Relationship management
Predictive Analytics
Fraud detection
Brand Reputation
Global Text Analytics Market, By Organisation Size:
Small and Medium Enterprises
Large Enterprises
Global Text Analytics Market, By End Users:
Banking, Financial Services, and Insurance
Retail and Ecommerce
Government and Defense
Healthcare and Life Sciences
Manufacturing
Telecommunications and Information Technology
Others
Global Text Analytics Market, By Geography:
North America
By Country
U.S.
Canada
By Segmentation
By Deployment Model:
Cloud
On-Premises
By Application:
Competitive Intelligence
Customer Relationship management
Predictive Analytics
Fraud detection
Brand Reputation
By Organisation Size:
Small and Medium Enterprises
Large Enterprises
By End Users:
Banking, Financial Services, and Insurance
Retail and Ecommerce
Government and Defense
Healthcare and Life Sciences
Manufacturing
Telecommunications and Information Technology
Others
Europe
By Country
Germany
U.K.
France
Italy
Spain
Russia
Rest of Europe
By Segmentation
By Deployment Model:
Cloud
On-Premises
By Application:
Competitive Intelligence
Customer Relationship management
Predictive Analytics
Fraud detection
Brand Reputation
By Organisation Size:
Small and Medium Enterprises
Large Enterprises
By End Users:
Banking, Financial Services, and Insurance
Retail and Ecommerce
Government and Defense
Healthcare and Life Sciences
Manufacturing
Telecommunications and Information Technology
Others
Asia Pacific
By Country
China
India
Japan
Australia
South Korea
ASEAN
Rest Of Asia Pacific
By Segmentation
By Deployment Model:
Cloud
On-Premises
By Application:
Competitive Intelligence
Customer Relationship management
Predictive Analytics
Fraud detection
Brand Reputation
By Organisation Size:
Small and Medium Enterprises
Large Enterprises
By End Users:
Banking, Financial Services, and Insurance
Retail and Ecommerce
Government and Defense
Healthcare and Life Sciences
Manufacturing
Telecommunications and Information Technology
Others
Latin America
By Country
Brazil
Mexico
Rest Of Asia Pacific
By Segmentation
By Deployment Model:
Cloud
On-Premises
By Application:
Competitive Intelligence
Customer Relationship management
Predictive Analytics
Fraud detection
Brand Reputation
By Organisation Size:
Small and Medium Enterprises
Large Enterprises
By End Users:
Banking, Financial Services, and Insurance
Retail and Ecommerce
Government and Defense
Healthcare and Life Sciences
Manufacturing
Telecommunications and Information Technology
Others
Africa
By Country
South Africa
Central Africa
North Africa
By Segmentation
By Deployment Model:
Cloud
On-Premises
By Application:
Competitive Intelligence
Customer Relationship management
Predictive Analytics
Fraud detection
Brand Reputation
By Organisation Size:
Small and Medium Enterprises
Large Enterprises
By End Users:
Banking, Financial Services, and Insurance
Retail and Ecommerce
Government and Defense
Healthcare and Life Sciences
Manufacturing
Telecommunications and Information Technology
Others
Middle East
By Country
GCC
Israel
Rest Of Middle East
By Segmentation
By Deployment Model:
Cloud
On-Premises
By Application:
Competitive Intelligence
Customer Relationship management
Predictive Analytics
Fraud detection
Brand Reputation
By Organisation Size:
Small and Medium Enterprises
Large Enterprises
By End Users:
Banking, Financial Services, and Insurance
Retail and Ecommerce
Government and Defense
Healthcare and Life Sciences
Manufacturing
Telecommunications and Information Technology
Others
Company Profiles
SAP SE
Company Overview*
Product Portfolio
Financial Performance
Recent Developments/Updates
International Business Machines Corporation
SAS Institute, Inc.
Opentext Corporation
Clarabridge, Inc.
Bitext Innovations S.L.
Lexalytics, Inc.
Megaputer Intelligence, Inc.
Luminoso Technologies, Inc.
Knime.Com AG
“*” marked represents similar segmentation in other categories in the respective section.