The global tablet market has grown exponentially over the past decade driven by the increasing adoption of portable computing devices across the world. Tablets provide a convenient platform for users to access the internet, stream online content, play games and download several productivity apps on the go. Factors such as greater portability compared to laptops, multi-touch interface, and availability of low-cost tablets have made tablets increasingly popular among consumers and enterprises alike. The integration of cellular connectivity in tablets has further enhanced their utility for users who want access to digital content and cloud services without relying on Wi-Fi networks.
Market Dynamics:
The global tablet market is driven by the growing preference of consumers for touchscreen portable devices with greater functionality than smartphones. Tablets provide a compelling mix of portability and screen size that has driven their mass adoption globally. However, stagnating replacement cycles pose a challenge as users hold on to their existing tablets for a longer period. Additionally, the increasing popularity of large-screen smartphones is blurring the distinction between phones and tablets, reducing standalone tablet sales. On the positive side, the education sector worldwide is increasingly adopting tablets to enhance digital learning experiences for students. Tablet vendors are actively partnering with governments and educational institutions to provide affordable devices and learning content. This is expected to further accelerate tablet sales growth over the coming years.
Key features of the study:
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