Tablet Market, By Operating System (Android, iOS (iPad), Windows, and Others (Chrome OS, etc.)), By Screen Size (8 to 10 inches, 10 to 12 inches, 12 inches and above, and Less than 8 inches), By End User (Consumer and Commercial (Enterprise, Education, an

Tablet Market, By Operating System (Android, iOS (iPad), Windows, and Others (Chrome OS, etc.)), By Screen Size (8 to 10 inches, 10 to 12 inches, 12 inches and above, and Less than 8 inches), By End User (Consumer and Commercial (Enterprise, Education, and Government)), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)


The global tablet market has grown exponentially over the past decade driven by the increasing adoption of portable computing devices across the world. Tablets provide a convenient platform for users to access the internet, stream online content, play games and download several productivity apps on the go. Factors such as greater portability compared to laptops, multi-touch interface, and availability of low-cost tablets have made tablets increasingly popular among consumers and enterprises alike. The integration of cellular connectivity in tablets has further enhanced their utility for users who want access to digital content and cloud services without relying on Wi-Fi networks.

Market Dynamics:

The global tablet market is driven by the growing preference of consumers for touchscreen portable devices with greater functionality than smartphones. Tablets provide a compelling mix of portability and screen size that has driven their mass adoption globally. However, stagnating replacement cycles pose a challenge as users hold on to their existing tablets for a longer period. Additionally, the increasing popularity of large-screen smartphones is blurring the distinction between phones and tablets, reducing standalone tablet sales. On the positive side, the education sector worldwide is increasingly adopting tablets to enhance digital learning experiences for students. Tablet vendors are actively partnering with governments and educational institutions to provide affordable devices and learning content. This is expected to further accelerate tablet sales growth over the coming years.

Key features of the study:
  • This report provides in-depth analysis of the global tablet market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global tablet market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Apple Inc., Acer Inc., Amazon.com, Inc., Asustek Computer Inc., Dell Inc., HP Inc., Huawei Technologies Co., Ltd., Lenovo Group Limited, LG Electronics Inc., Microsoft Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Toshiba Corporation, and Xiaomi Corporation
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global tablet market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tablet market.

  • Detailed Segmentation:
  • Operating System Insights (Revenue, USD Bn, 2019 - 2031)
  • Android
  • iOS (iPad)
  • Windows
  • Others (Chrome OS, etc.)
  • Screen Size Insights (Revenue, USD Bn, 2019 - 2031)
  • 8 to 10 inches
  • 10 to 12 inches
  • 12 inches and above
  • Less than 8 inches
  • End User Insights (Revenue, USD Bn, 2019 - 2031)
  • Consumer
  • Commercial (Enterprise, Education, and Government)
  • By Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
  • Key Players Insights
  • Apple Inc.
  • Acer Inc.
  • com, Inc.
  • Asustek Computer Inc.
  • Dell Inc.
  • HP Inc.
  • Huawei Technologies Co., Ltd.
  • Lenovo Group Limited
  • LG Electronics Inc.
  • Microsoft Corporation
  • Panasonic Corporation
  • Samsung Electronics Co., Ltd.
  • Sony Corporation
  • Toshiba Corporation
  • Xiaomi Corporation

  • 1. RESEARCH OBJECTIVES AND ASSUMPTIONS
    Research Objectives
    Assumptions
    Abbreviations
    2. MARKET PURVIEW
    Report Description
    Market Definition and Scope
    Executive Summary
    Global Tablet Market, By Operating System
    Global Tablet Market, By Screen Size
    Global Tablet Market, By End User
    3. MARKET DYNAMICS, REGULATIONS, AND TRENDS ANALYSIS
    Market Dynamics
    Impact Analysis
    Key Highlights
    Regulatory Scenario
    Product Launches/Approvals
    PEST Analysis
    PORTER’s Analysis
    Merger and Acquisition Scenario
    4. Global Tablet Market, By Operating System, 2024-2031, (USD Bn)
    Introduction
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2019 - 2031
    Segment Trends
    Android
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    iOS (iPad)
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    Windows
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    Others (Chrome OS, etc.)
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    5. Global Tablet Market, By Screen Size, 2024-2031, (USD Bn)
    Introduction
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2019 - 2031
    Segment Trends
    8 to 10 inches
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    10 to 12 inches
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    12 inches and above
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    Less than 8 inches
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    6. Global Tablet Market, By End User, 2024-2031, (USD Bn)
    Introduction
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2019 - 2031
    Segment Trends
    Consumer
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    Commercial (Enterprise, Education, and Government)
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    7. Global Tablet Market, By Region, 2019 - 2031, Value (USD Bn)
    Introduction
    Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
    Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
    Regional Trends
    North America
    Introduction
    Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    U.S.
    Canada
    Latin America
    Introduction
    Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    Brazil
    Argentina
    Mexico
    Rest of Latin America
    Europe
    Introduction
    Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    Germany
    U.K.
    Spain
    France
    Italy
    Russia
    Rest of Europe
    Asia Pacific
    Introduction
    Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    China
    India
    Japan
    Australia
    South Korea
    ASEAN
    Rest of Asia Pacific
    Middle East
    Introduction
    Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    GCC Countries
    Israel
    Rest of Middle East
    Africa
    Introduction
    Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
    Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    South Africa
    North Africa
    Central Africa
    8. COMPETITIVE LANDSCAPE
    Apple Inc.
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Acer Inc.
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Amazon.com, Inc.
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Asustek Computer Inc.
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Dell Inc.
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    HP Inc.
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Huawei Technologies Co., Ltd.
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Lenovo Group Limited
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    LG Electronics Inc.
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Microsoft Corporation
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Panasonic Corporation
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Samsung Electronics Co., Ltd.
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Sony Corporation
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Toshiba Corporation
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Xiaomi Corporation
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    9. Analyst Recommendations
    Wheel of Fortune
    Analyst View
    Coherent Opportunity Map
    10. References and Research Methodology
    References
    Research Methodology
    About us
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