Growing health consciousness among consumers and rising awareness about the ill-effects of sugar consumption has boosted the demand for sugar free variants of energy drinks. Moreover, the busy lifestyle of consumers has increased the consumption of energy drinks to boost physical and mental energy. Leading players in the market are focusing on introducing new sugar free products and flavors to cater to the dynamic tastes of health-conscious consumers. However, factors such as availability of substitutes such as coffee and tea may hamper the market growth to some extent during the forecast period.
Market Dynamics
The key drivers fueling the growth of global sugar free energy drinks market include growing health awareness among millennials, rising obesity rates due to sedentary lifestyle, and increasing instances of diabetes due to excessive sugar consumption. However, stringent regulations regarding ingredients and marketing of energy drinks may restraint the market growth. On the other hand, introduction of organic and vegan products as well as flavored sugar free energy drinks present significant opportunities for established players in the market. Moreover, rising prominence of e-commerce channels for the distribution of healthy beverages will further aid the market expansion during the forecast period.
Key Features of the Study
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