Stock Photography Market, by Product Type (Stock Images and Stock Videos), by License (Royalty Free (RF) and Royalty Managed (RM)), by Source (Macrostock and Microstock), by End User (Marketers, Films & TV Producers, Media & Publishing Companies, Businesses and Individual Creators, and Others), and by Region (North America, Latin America, Europe, Asia Pacific, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028
Stock photography refers to the supply of photographs, which are often licensed for specific purposes such as magazine publishing or pamphlet-making. Traditional stock photo agencies have large catalogues that may include press archives and works by notable photographers. More recent trends in microstock photography include "lifestyle" photographs of people "at work and play," food, sports, and fashion. Other stock photo themes may include stereotypes, expressing common emotions and gesticulations, pets, and images related to travel and tourism.
Market Dynamics
Among license segment, popularity of royalty managed (RM) images is fading due to its high cost and complex licensing process. For instance, in late 2019, Getty Images, the largest player offering RM images in the license segment announced that it was going to steadily drop its RM creative collection in 2021 to focus on its RF offering. While there are quite a few small and mid-sized agencies that offer RM images, the growth of the segment is slowing down.
Among source segment, Macrostock is expected to hold the largest market share. Market is moving slowly towards promotional content which is specifically made for the customers and companies, who are focusing to make personalized images for their clients. This trend will drive growth of macrostock agencies.
Key features of the study:
This report provides in-depth analysis of global stock photography market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
It profiles leading players in the global stock photography market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
Companies covered as a part of this study include Adobe Stock, Getty Images, Visual China Group (VCG), Shutterstock, 123RF,Agence France Presse (AFP), Agefotostock, Alamy, AP Images, Artlist, Can Stock Photos, Coinaphoto, Death to Stock, Depositphotos, Dissolve, Dreamstime, East News, Envato, Fotosearch, ImagineChina, Masterfile, The Mega Agency, Newscom, Photofolio, Pixta, Pond5, PR Photos, Redux Pictures, Reuters Images, SilverHub Media, Stocksy, SuStock Videotock, Imagesbazaar, Videvo, PEXELS, NHK Video Bank, Nippon News, Motion Array, Storyblocks, WENN, and ZUMA Press.
Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
The global stock photography market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global stock photography market
Detailed Segmentation
Global Stock Photography Market, By Product Type:
Stock Images
Stock Videos
Global Stock Photography Market, By License:
Royalty Free (RF)
Royalty Managed (RM)
Global Stock Photography Market, By Source:
Macrostock
Microstock
Global Stock Photography Market, By End User:
Marketers
Films & TV Producers
Media & Publishing Companies
Businesses and Individual Creators
Others
Global Stock Photography Market, By Region:
North America
U.S.
Canada
Europe
U.K.
Germany
France
Italy
Spain
Russia
Rest of Europe
Asia Pacific
China
India
Japan
Australia
New Zealand
South Korea
Rest of Asia Pacific
Latin America
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
South Africa
GCC Countries
Rest of Middle East and Africa
Company Profiles
Adobe Stock
Company Overview
Product Portfolio and Specifications
Financial Performance
Strategic Overview
Recent Developments/Updates
Getty Images
Visual China Group (VCG)
Shutterstock
123RF
Agence France Presse (AFP)
Agefotostock
Alamy
AP Images
Artlist
Coinaphoto,
Depositphotos
Dissolve
Dreamstime
East News
Envato
Fotosearch
ImagineChina
Masterfile
The Mega Agency
Newscom
Photofolio
Pixta
Pond5
PR Photos
Redux Pictures
Reuters Images
SilverHub Media
Stocksy
SuStock Videotock
Imagesbazaar
Videvo
PEXELS
NHK Video Bank
Nippon News
Motion Array
Storyblocks
WENN
ZUMA Press
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook