Smart TV Market, By Screen Size (40 to 50 inches, Less than 40 inches, 50 to 60 inches, and 60 inches and above), By Display Technology (LED, OLED, QLED, Others (LCD, Plasma, etc.)), By Operating System (Android TV, Roku TV, webOS Tizen, and Others (FireT

Smart TV Market, By Screen Size (40 to 50 inches, Less than 40 inches, 50 to 60 inches, and 60 inches and above), By Display Technology (LED, OLED, QLED, Others (LCD, Plasma, etc.)), By Operating System (Android TV, Roku TV, webOS Tizen, and Others (FireTV, Smart TV, etc.)), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)


Global smart TV market growth is driven by increased customer demand for large-screen televisions with smart connectivity options and advanced features. Smart TVs allow users to access internet applications, digital content services like YouTube and Netflix, and connect other smart devices like smartphones and tablets via WiFi or Bluetooth. Manufacturers are increasingly incorporating innovative technologies such as voice assistants, motion control options and high-resolution displays to offer a seamless connected viewing experience. Furthermore, lowering device costs and improving internet penetration around the world have made smart TVs more affordable and accessible to consumers.

Market Dynamics:

Global smart TV market growth is driven by rising internet and smartphone usage, rising disposable incomes, and increasing affordability of smart TV sets. Manufacturers are focusing on continuous technology advancements such as higher resolution displays, customized interfaces, Dolby Vision and Atmos support, and this boosts demand for smart TVs. However, data privacy and security concerns regarding widespread usage of smart home devices can hamper the market growth. Furthermore, limited internet connectivity in remote and underdeveloped regions can also hamper the market growth. Emerging opportunities involve integration of artificial intelligence capabilities, Internet of Things (IoT) compatibility and proliferation of over-the-top (OTT) content platforms.

Key features of the study:
  • This report provides in-depth analysis of the global smart TV market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global smart TV market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Amazon.com, Inc., Apple Inc., Hisense Group Co., Ltd., Hitachi, Ltd., LG Electronics Inc., Microsoft Corporation, Panasonic Corporation, Philips, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, TCL Corporation, Texas Instruments Incorporated, Toshiba Visual Solutions Corporation, and VIZIO Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • Global smart TV market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

  • Detailed Segmentation-
  • By Screen Size Insights (Revenue, USD Bn, 2019 - 2031)
  • 40 to 50 inches
  • Less than 40 inches
  • 50 to 60 inches
  • 60 inches and above
  • By Display Technology Insights (Revenue, USD Bn, 2019 - 2031)
  • LED
  • OLED
  • QLED
  • Others (LCD, Plasma, etc.)
  • By Operating System Insights (Revenue, USD Bn, 2019 - 2031)
  • Android TV
  • Roku TV
  • webOS
  • Tizen
  • Others (FireTV, Smart TV, etc.)
  • By Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
  • Key Players Insights
  • Amazon.com, Inc.
  • Apple Inc.
  • Hisense Group Co., Ltd.
  • Hitachi, Ltd.
  • LG Electronics Inc.
  • Microsoft Corporation
  • Panasonic Corporation
  • Philips
  • Samsung Electronics Co., Ltd.
  • Sharp Corporation
  • Sony Corporation
  • TCL Corporation
  • Texas Instruments Incorporated
  • Toshiba Visual Solutions Corporation
  • VIZIO Inc.

  • 1. Research Objectives and Assumptions
    Research Objectives
    Assumptions
    Abbreviations
    2. Market Purview
    Report Description
    Market Definition and Scope
    Executive Summary
    Global Smart TV Market, By Screen Size
    Global Smart TV Market, By Display Technology
    Global Smart TV Market, By Operating System
    Global Smart TV Market, By Region
    3. Market Dynamics, Regulations, and Trends Analysis
    Market Dynamics
    Impact Analysis
    Key Highlights
    Regulatory Scenario
    Product Launches/Approvals
    PEST Analysis
    PORTER’s Analysis
    Merger and Acquisition Scenario
    4. Global Smart TV Market, By Screen Size, 2019-2031, (USD Bn)
    Introduction
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2020 - 2031
    Segment Trends
    40 to 50 inches
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    Less than 40 inches
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    50 to 60 inches
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    60 inches and above
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    5. Global Smart TV Market, By Display Technology, 2019-2031, (USD Bn)
    Introduction
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2020 - 2031
    Segment Trends
    LED
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    OLED
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    QLED
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    Others (LCD, Plasma, etc.)
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    6. Global Smart TV Market, By Operating System, 2019-2031, (USD Bn)
    Introduction
    Market Share Analysis, 2024 and 2031 (%)
    Y-o-Y Growth Analysis, 2020 - 2031
    Segment Trends
    Android TV
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    Roku TV
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    webOS
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    Tizen
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    Others (FireTV, Smart TV, etc.)
    Introduction
    Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
    7. Global Smart TV Market, By Region, 2019 - 2031, (USD Bn)
    Introduction
    Market Share (%) Analysis, 2024,2027 & 2031, (USD Bn)
    Market Y-o-Y Growth Analysis (%), 2020 - 2031, (USD Bn)
    Regional Trends
    North America
    Introduction
    Market Size and Forecast, By Screen Size, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Display Technology, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Operating System, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
    U.S.
    Canada
    Latin America
    Introduction
    Market Size and Forecast, By Screen Size, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Display Technology, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Operating System, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
    Brazil
    Argentina
    Mexico
    Rest of Latin America
    Europe
    Introduction
    Market Size and Forecast, By Screen Size, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Display Technology, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Operating System, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
    Germany
    U.K.
    Spain
    France
    Italy
    Russia
    Rest of Europe
    Asia Pacific
    Introduction
    Market Size and Forecast, By Screen Size, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Display Technology, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Operating System, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
    China
    India
    Japan
    Australia
    South Korea
    ASEAN
    Rest of Asia Pacific
    Middle East
    Introduction
    Market Size and Forecast, By Screen Size, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Display Technology, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Operating System, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
    GCC Countries
    Israel
    Rest of Middle East
    Africa
    Introduction
    Market Size and Forecast, By Screen Size, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Display Technology, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Operating System, 2019 - 2031, (USD Bn)
    Market Size and Forecast, By Country/Region, 2019 - 2031, (USD Bn)
    South Africa
    North Africa
    Central Africa
    8. Competitive Landscape
    Amazon.com, Inc.
    Company Highlights
    Product Portfolio
    Key Developments
    Financial Performance
    Strategies
    Apple Inc.
    Hisense Group Co., Ltd.
    Hitachi, Ltd.
    LG Electronics Inc.
    Microsoft Corporation
    Panasonic Corporation
    Philips
    Samsung Electronics Co., Ltd.
    Sharp Corporation
    Sony Corporation
    TCL Corporation
    Texas Instruments Incorporated
    Toshiba Visual Solutions Corporation
    VIZIO Inc.
    9. Analyst Recommendations
    Wheel of Fortune
    Analyst View
    Coherent Opportunity Map
    10. References and Research Methodology
    References
    Research Methodology
    About us
    *Browse 32 market data tables and 28 figures on ' Smart TV Market' - Global forecast to 2031

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