Smart TV Market, by Resolution Type (HD TV , Full HD TV, 4K UHD TV, 8K TV, and Others), by Screen Type (Flat and Curved), by Screen Size (Below 32 Inches, 32 to 45 Inches, 46 to 55 Inches, 56 to 65 Inches, Above 65 Inches, and Others) by Screen Technology (LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), and QLED (Quantum Dot Light Emitting Diode)), by Distribution Channel (Offline and Online), by Application (Residential and Commercial), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028
Smart TV also known as connected TV is a digital television with integrated internet and interactive smart features. Smart TV is a combination of computer and social TV which allows users to use all the features of smartphones or computers on these smart TVs. In addition to this, smart TVs consists hardware and connections along with a TV operating system (OS) and a graphical user interface (GUI). Moreover, smart TVs come up with both Ethernet connection and built-in Wi-Fi which eradicates the need for a separate set-top box (STB) in the market. Smart TVs provide several functions such as web browsing, video-on-demand (VOD), and video streaming from services such as YouTube & Netflix which increases the demand for smart TVs in the market.
Market Dynamics
Rapid technological advancements along with the digital transformation of the broadcasting industry are the major factors propelling the market growth during the forecast period. The rise in adoption of internet of things (IoT) has increased the demand of smart connected devices which uses UHD (ultra-high-definition) screens. For instance, according to Coherent Market Insight analysis, the number of IoT-connected devices is expected to reach 37.5 billion by 2028 from 11.2 billion in 2021 worldwide. The UHD TVs with 4k resolution deliver superior definition images, and availability in large screen sizes of more than 50 inches have created the lucrative opportunities for the market growth. For instance, in July, 2021, Shinco, a China based company which manufacturer air conditioner/heat pumps, TVs, DVD-Players, GPS, and washing machines has launched latest television, the S43UQLS 43-inch 4K HDR LED Smart TV in India. This smart TV consist purpose-built interface known as Uniwall UI which supports the official versions of a number of popular apps and streaming services includes Hotstar, Zee5, Sony Liv, Jio Cinema, and Alt Balaji. Thus, in turn, increases the demand of smart TVs in the market.
Key features of the study:
This report provides in-depth analysis of the global smart TV market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
It profiles leading players in the global smart TV market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
Companies covered as a part of this study include Samsung, Panasonic Corporation, LG Electronics, Inc., Apple, Inc., Sony Corporation, Koninklijke Philips N.V., Videocon Industries Limited, Haier Electronics Group Co, Ltd., TCL Corporation, Hisense Group, Sansui Electric Co., Ltd., Micromax Informatics, Sharp Corporation, VIZIO, Inc., Toshiba Corporation, Hitachi Ltd., Insignia Systems Inc., and Westinghouse Electric Corporation
Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
The global smart TV market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global smart TV market
Detailed Segmentation
Global Smart TV Market, By Resolution Type:
HD TV
Full HD TV
4K UHD TV
8K TV
Others
Global Smart TV Market, By Screen Type:
Flat
Curved
Global Smart TV Market, By Screen Size:
Below 32 Inches
32 to 45 Inches
46 to 55 Inches
56 to 65 Inches
Above 65 Inches
Others
Global Smart TV Market, By Screen Technology:
LCD (Liquid Crystal Display)
LED (Light Emitting Diode)
OLED (Organic Light Emitting Diode)
QLED (Quantum Dot Light Emitting Diode)
Global Smart TV Market , By Distribution Channel:
Offline
Online
Global Smart TV Market , Application:
Residential
Commercial
Global Smart TV Market , By Region:
North America
By Resolution Type:
HD TV
Full HD TV
4K UHD TV
8K TV
Others
By Screen Type:
Flat
Curved
By Screen Size:
Below 32 Inches
32 to 45 Inches
46 to 55 Inches
56 to 65 Inches
Above 65 Inches
Others
By Screen Technology:
LCD (Liquid Crystal Display)
LED (Light Emitting Diode)
OLED (Organic Light Emitting Diode)
QLED (Quantum Dot Light Emitting Diode)
By Distribution Channel:
Offline
Online
By Application:
Residential
Commercial
By Country:
U.S.
Canada
Europe
By Resolution Type:
HD TV
Full HD TV
4K UHD TV
8K TV
Others
By Screen Type:
Flat
Curved
By Screen Size:
Below 32 Inches
32 to 45 Inches
46 to 55 Inches
56 to 65 Inches
Above 65 Inches
Others
By Screen Technology:
LCD (Liquid Crystal Display)
LED (Light Emitting Diode)
OLED (Organic Light Emitting Diode)
QLED (Quantum Dot Light Emitting Diode)
By Distribution Channel:
Offline
Online
By Application:
Residential
Commercial
By Country:
Germany
U.K.
France
Italy
Spain
Russia
Rest of Europe
Asia Pacific
By Resolution Type:
HD TV
Full HD TV
4K UHD TV
8K TV
Others
By Screen Type:
Flat
Curved
By Screen Size:
Below 32 Inches
32 to 45 Inches
46 to 55 Inches
56 to 65 Inches
Above 65 Inches
Others
By Screen Technology:
LCD (Liquid Crystal Display)
LED (Light Emitting Diode)
OLED (Organic Light Emitting Diode)
QLED (Quantum Dot Light Emitting Diode)
By Distribution Channel:
Offline
Online
By Application:
Residential
Commercial
By Country:
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
By Resolution Type:
HD TV
Full HD TV
4K UHD TV
8K TV
Others
By Screen Type:
Flat
Curved
By Screen Size:
Below 32 Inches
32 to 45 Inches
46 to 55 Inches
56 to 65 Inches
Above 65 Inches
Others
By Screen Technology:
LCD (Liquid Crystal Display)
LED (Light Emitting Diode)
OLED (Organic Light Emitting Diode)
QLED (Quantum Dot Light Emitting Diode)
By Distribution Channel:
Offline
Online
By Application:
Residential
Commercial
By Country:
Brazil
Mexico
Argentina
Rest of Latin America
Middle East and Africa
By Resolution Type:
HD TV
Full HD TV
4K UHD TV
8K TV
Others
By Screen Type:
Flat
Curved
By Screen Size:
Below 32 Inches
32 to 45 Inches
46 to 55 Inches
56 to 65 Inches
Above 65 Inches
Others
By Screen Technology:
LCD (Liquid Crystal Display)
LED (Light Emitting Diode)
OLED (Organic Light Emitting Diode)
QLED (Quantum Dot Light Emitting Diode)
By Distribution Channel:
Offline
Online
By Application:
Residential
Commercial
By Country/Region:
GCC Countries
South Africa
Rest of Middle East and Africa
Company Profiles
Samsung *
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/ Updates
Panasonic Corporation
LG Electronics, Inc.
Apple, Inc.
Sony Corporation
Koninklijke Philips N.V.
Videocon Industries Limited
Haier Electronics Group Co, Ltd.
TCL Corporation
Hisense Group
Sansui Electric Co., Ltd.
Micromax Informatics
Sharp Corporation
VIZIO, Inc.
Toshiba Corporation
Hitachi Ltd.
Insignia Systems Inc.
Westinghouse Electric Corporation
“*” marked represents similar segmentation in other categories in the respective section.
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