Scalp Care Market, Product Type (Shampoo, Oil, Scalp Masks, Hair Styling Product, and Other Product Types), Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), Price (Mass and Premium), Demographics (Age and Gender), and Geography (United States, Canada, United Kingdom, Germany, France, Italy, Russia, China, Japan, India, Australia, Brazil, UAE, and Rest of the World) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028
A scalp care routine involves regular cleansing to remove bacteria, sweat, and excess oil from the skin. 'Scalp health' is the beauty buzzword du jour for good reason; the length, lustre, and health of the hair depends on the scalp health. Scalp care includes good cleansing, re-balancing and moisturising. Scalp care is the process of cleansing/massaging the scalp and using a scrub or brush to help unclog the pores, remove dead skin cells, and wash away product buildup from hair follicles. Scalp care a regular part of the hair menu, and is necessary for the overall scalp health. The massage helps promote and maintain healthy hair follicles and scalp. In short, scalp care products are necessary for the overall scalp health.
Market Dynamics:
Increasing demand for scalp care products across the globe due to increasing awareness among people about scalp health is a major factor expected to augment the growth of the global scalp care market over the forecast period. For instance, the scalp skin is more delicate, and it has a higher number of sebaceous glands, sweat glands, and hair follicles and a lower barrier function as compared to the skin on rest of the body. Thus, it is imperative to have a scalp care regime, as having a scalp care routine will influence better hair growth from its foundation.
In July 2020, Neutrogena launched Neutrogena Healthy Scalp collection, bringing the science of skincare to scalp and haircare. The collection is clinically proven to cleanse and moisturize scalp without stripping strands. The idea behind the new collection was driven by the growing skinification of hair care and a shifting consumer desire.
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