Saudi Arabia Meetings, Incentives, Conferences and Exhibitions (MICE) Market, By Event Type (Corporate Meetings, Conferences, Exhibitions, Incentive Travels, Others), By Revenue Source (Delegate Registration Fees, Exhibit Space Rental, Sponsorships, Accom

Saudi Arabia Meetings, Incentives, Conferences and Exhibitions (MICE) Market, By Event Type (Corporate Meetings, Conferences, Exhibitions, Incentive Travels, Others), By Revenue Source (Delegate Registration Fees, Exhibit Space Rental, Sponsorships, Accommodation, Transportation, Others), By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By Industry (Pharmaceuticals, IT & Telecom, Banking, Financial Services and Insurance, Automotive, Construction, Energy & Utilities, Others)


Saudi Arabia meetings, incentives, conferences and exhibitions (MICE) market has witnessed significant growth over the past decade due to national vision to diversify the economy away from oil. The kingdom has invested heavily in developing world-class infrastructure including modern convention centers, hotels and transportation networks to boost its appeal as a regional MICE hub. This massive development of facilities and emphasis on events is expected to elevate Saudi Arabia as an emerging business and tourism destination in the Middle East. However, the market remains relatively untapped and offers opportunities for both international players and domestic operators to capitalize on rising demand for MICE activities across different industry verticals.

Market Dynamics:

Saudi Arabia meetings, incentives, conferences and exhibitions (MICE) market growth is driven by factors such as large investments in event infrastructure, initiatives to promote domestic tourism and events, rising business activities across sectors, growing expatriate workforce and regional geopolitical stability. However, factors including lack of experienced local talent, dependency on expatriate workforce, perception as a religious tourism destination and regional geopolitical risks can hamper the market growth. Key players are exploring opportunities arising from strategic partnerships, enhancement of destination branding through mega events and development of niche areas within the wider events industry.

Key Features of the Study:
  • This report provides in-depth analysis of the Saudi Arabia meetings, incentives, conferences and exhibitions (MICE) market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the Saudi Arabia meetings, incentives, conferences and exhibitions (MICE) marketbased on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Elegant Events, MICE Arabia, Nadd Al Shiba PR & Event Management, Zahid Travel Group, Cozmo Travel, Al Tayyar Group, General Entertainment Authority, Al Hokair Group, Saudi Commission for Tourism and National Heritage, Tetrapylon
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • the Saudi Arabia meetings, incentives, conferences and exhibitions (MICE) market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the the Saudi Arabia meetings, incentives, conferences and exhibitions (MICE) market
Market Segmentation
  • By Event Type:
  • Corporate Meetings
  • Conferences
  • Exhibitions
  • Incentive Travels
  • Others
  • By Revenue Source:
  • Delegate Registration Fees
  • Exhibit Space Rental
  • Sponsorships
  • Accommodation
  • Transportation
  • Others
  • By Enterprises Size:
  • Large Enterprises
  • Small & Medium Enterprises
  • By Industry:
  • Pharmaceuticals
  • IT & Telecom
  • Banking, Financial Services and Insurance
  • Automotive
  • Construction
  • Energy & Utilities
  • Others
  • By Regional:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
  • Company Profiles:
  • Elegant Events
  • MICE Arabia
  • Nadd Al Shiba PR & Event Management
  • Zahid Travel Group
  • Cozmo Travel
  • Al Tayyar Group
  • General Entertainment Authority
  • Al Hokair Group
  • Saudi Commission for Tourism and National Heritage
  • Tetrapylon


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Event Type
Market Snippet, By Revenue Source
Market Snippet, By Enterprise Size
Market Snippet, By Industry
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Restraints
PEST Analysis
PORTER’s Five Forces Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends
4. Saudi Arabia Meetings, Incentives, Conferences and Exhibitions (MICE) Market - Impact of Coronavirus (COVID-19) Pandemic
Overview
Factors Affecting the Saudi Arabia Meetings, Incentives, Conferences and Exhibitions (MICE) Market – COVID-19
Impact Analysis
5. Saudi Arabia Meetings, Incentives, Conferences and Exhibitions (MICE) Market, By Event Type, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031
Segment Trends
Corporate Meetings
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2019 – 2031
Segment Trends
Conferences
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2019 – 2031
Segment Trends
Exhibitions
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2019 – 2031
Segment Trends
Incentive Travels
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031Segment Trends
Others
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031Segment Trends
6. Saudi Arabia Meetings, Incentives, Conferences and Exhibitions (MICE) Market, By Revenue Source, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031
Segment Trends
Delegate Registration Fees
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2019 – 2031
Segment Trends
Exhibit Space Rental
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2019 – 2031
Segment Trends
Sponsorships
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis2020 - 2031
Segment Trends
Accommodation
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2019 – 2031
Segment Trends
Transportation
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2019 – 2031
Segment Trends
Others
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031
Segment Trends
7. Saudi Arabia Meetings, Incentives, Conferences and Exhibitions (MICE) Market, By Enterprise Size, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031
Segment Trends
Large Enterprises
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2019 – 2031
Segment Trends
Small & Medium Enterprises
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2019 – 2031
Segment Trends
8. Saudi Arabia Meetings, Incentives, Conferences and Exhibitions (MICE) Market, By Industry, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031
Segment Trends
Pharmaceuticals
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2019 – 2031
Segment Trends
IT & Telecom
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2019 – 2031
Segment Trends
Banking, Financial Services and Insurance
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2019 – 2031
Segment Trends
Automotive
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031
Segment Trends
Construction
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031Segment Trends
Energy & Utilities
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031Segment Trends
Others
Market Share Analysis, 2024, 2027, and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031
Segment Trends
9. Competitive Landscape
Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles
Elegant Events
Company Overview
Event Revenue Source Portfolio
Recent Developments/Updates
MICE Arabia
Company Overview
Event Revenue Source Portfolio
Recent Developments/Updates
Nadd Al Shiba PR & Event Management
Company Overview
Event Revenue Source Portfolio
Recent Developments/Updates
Zahid Travel Group
Company Overview
Event Revenue Source Portfolio
Recent Developments/Updates
Cozmo Travel
Company Overview
Event Revenue Source Portfolio
Recent Developments/Updates
Al Tayyar Group
Company Overview
Event Revenue Source Portfolio
Recent Developments/Updates
General Entertainment Authority
Company Overview
Event Revenue Source Portfolio
Recent Developments/Updates
Al Hokair Group
Company Overview
Event Revenue Source Portfolio
Recent Developments/Updates
Saudi Commission for Tourism and National Heritage
Company Overview
Event Revenue Source Portfolio
Recent Developments/Updates
Tetrapylon
Company Overview
Event Revenue Source Portfolio
Recent Developments/Updates
10. Analyst Recommendation
Wheel of Fortune
Analyst View
Coherent Opportunity Map
11. Section
References
Research Methodology
About Us and Sales Contact
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