Rheology modifiers are specialty additives added in small quantities to industrial formulations and finished products to modify their flow properties and enhance performance. They are primarily used to prevent pigments and fillers from separating in paints and coatings. Rheology modifiers aid in improving the leveling, brushability, sprayability and sag resistance of paints. They also help achieve desirable rheological characteristics like pseudo-plasticity and thixotropy. Rising usage in paints & coatings, increasing construction spending and growing automotive industry are some of the major factors driving the growth of the rheology modifiers market.
Market Dynamics:
The global rheology modifiers market growth is driven by the rising consumption of paints & coatings across various industries. Rapid urbanization and growing construction activities in developing nations have increased the demand for paints and coatings, which in turn is fueling market growth. Furthermore, rising automotive production along with stringent environmental regulations regarding VOC emissions from paints is pushing the usage of rheology modifiers. However, availability of substitutes and volatility in raw material prices could hamper market growth. On the other hand, development of bio-based and environment-friendly rheology modifiers presents significant opportunities for players.
Key Features of the Study:
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