Retail Digital Transformation Market, By Product (Consumer Electronics and Appliances, Apparel and Footwear, Media, Toys, and Games, Food, Groceries, and Beverages, Furniture and Home Improvement, Beauty and Personal Care, Others ), By Access (Mobile Apps, Websites), By Region (North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2021 - 2028
Online sales have increased substantially in the past years. In fact, it has become one of the fastest growing sectors in the economy. There are a lot of factors that contribute to this trend. One of these is the easy and convenient method of payment through the Internet. Online shopping is also a type of electronic retail trade that lets consumers directly purchase products or services from a vendor with a personal computer or an online application.
Ecommerce has provided small businesses the chance to expand their existing customer base without investing additional capital. With the popularity of online shopping, many people are now aware that it is more convenient and safer to shop online than to walk from one store to another. Another reason for the rising number of online sales is the presence of a wide array of online marketplace tools such as search engines, shopping carts, online catalogs, and payment gateways that make online shopping hassle-free for buyers and sellers.
Market Dynamics:
Launch of online stores is expected to propel growth of the global retail digital transformation market. For instance, in July 2021, U.S-based Aqua Medical Spa added a new online store to its website that offers medical-grade skincare products.
Major players operating in the global retail digital transformation market are focused on investing in R&D to expand their product portfolio. For instance, in November 2019, Amazon announced plans to build a new state-of-the-art Amazon Robotics innovation hub and invest over US$ 40 million in the new site.
Key features of the study:
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