Professional Hair Care Market, by Product Type (Hair Coloring, Shampoos, Styling Agent, Straightening and Perming Agent, and Others), by Application (Business to Business (B2B), and Business to Consumer (B2C) (Hypermarkets/Supermarkets, E-commerce, Salons, Specialty Stores, and Others)), and by Region (North America, Latin America, Asia Pacific, Europe, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2021 - 2028
The professional hair care products fall under the category of cosmetics and personal care products. These products are used to handle different hair problems such as hair fall, split ends, dandruff, and dry or itchy scalp by providing nourishment to them. Moreover, these products are also utilized to groom hair and get an aesthetic hairstyle. The professional hair care has a vast range of products which include shampoo, hair wax & hair conditioner, straightening & perming products, hair colorants, hair styling, and others. Moreover, these professional hair care products are available in different forms to cater to customer requirements.
Market Dynamics
The strong demand for natural ingredients has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Conditioners and shampoos, serums and oils, and styling are among the organic hair care product types that account for the majority of the market share in the global professional hair care market, owing to their widespread use. Anti-dandruff organic hair oils are also expected to grow strongly during the forecast period. Organic hair care products are projected to see significant demand in Western Europe.
Several companies are offering customized products to meet specialized consumer needs, which range from cleansing, styling, softening, and strengthening to scalp care, damage repair, thermal protection, frizz control, color retention, moisturization, and bond-building, due to the diversity and complexity of hair types and concerns. This, together with rising awareness of hair-related difficulties as a result of climate change, air pollution, and other environmental conditions, is one of the major drivers of professional hair care market expansion.
Aside from that, with a significant trend toward sustainable manufacturing and chemical-free products, leading manufacturers are incorporating natural oils, aloe vera, cocoa butter, and other organic ingredient extracts. To expand their product portfolio and attract more customers, they are also offering multi-purpose products through online distribution channels. Other factors expected to boost the market include rising demand for luxury hair care products, increased investments in promotional activities such as celebrity endorsements, and improved product packaging.
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