Printing labels have widespread applications across various end-use verticals such as food & beverages, pharmaceuticals, personal care, and industrial labels, among others. Growth in the e-commerce sector has been a major driver of market growth. Product labelling helps companies to educate customers about product features as well as build brand awareness. Rising demand for flexible and pressure sensitive labels from the food & beverage industry is expected to propel the market growth over the forecast period.
Market Dynamics:
Growth in the e-commerce industry promoting product branding, increasing demand from food & beverages industry for product information labels, rising health awareness boosting pharmaceutical labeling, and growing flexible and digital printing solutions are some of the key factors driving the global print label market growth. However, the availability of alternative packing solutions and fluctuations in raw material prices pose a challenge to market growth. Adoption of sustainable labeling solutions, innovations in labeling technology offering advanced features, and expansion in emerging markets are expected to create new opportunities for key players.
Key Features of the Study:
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