Rising demand for plant-based milk globally due to growing health and environment consciousness among consumers can drive the market growth. Rising lactose intolerance, veganism, and preferences for sustainable food options can also drive the plant-based milk market growth. Compared to dairy milk, plant-based milk varieties are lower in saturated fats and cholesterol and higher in vitamins, minerals, and antioxidants. These are perceived as healthier options by many people and appeal to large consumer base seeking milk substitutes. Moreover, plant-based milk production requires less water and emits lower greenhouse gases than dairy farming. With millennial population embracing sustainable lifestyle changes, the market can expand in the near future.
Market Dynamics
Global plant-based milk market growth is primarily driven by rising health awareness and changing dietary preferences of consumers. As consumers become more concerned about risks of heart diseases, obesity, and diabetes associated with dairy milk consumption, there will be huge demand for healthier plant-based alternatives. Growing lactose intolerance globally and larger vegan consumer base also boosts sales of non-dairy milk. Environmental and ethical concerns regarding dairy farming prompt many people to switch to plant-based varieties. However, the market growth can be hampered by premium prices of plant-based products and consumers' preference for taste of dairy milk. Influx of new market entrants with varied product ranges and investments in innovation provide huge growth opportunities to existing players.
Key features of the study
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