Perfume Market, By Product Type (Mass and Premium), By End-user (Men and Women), By Distribution Channel (Specialty Stores, Department Stores, Online Platforms, and Supermarkets/Hypermarkets), By Geography (North America, Latin America, Asia Pacific, Euro
Perfume Market, By Product Type (Mass and Premium), By End-user (Men and Women), By Distribution Channel (Specialty Stores, Department Stores, Online Platforms, and Supermarkets/Hypermarkets), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
The global perfume market has been witnessing steady growth over the past few years. Perfume refers to a fragrant liquid or mixture used to impart scent or flavor to the human body, clothes, and household items. It is a mixture of essential oils and aromatic compounds that are used to provide pleasing scent. Rising disposable income, increasing fashion consciousness, growing middle-class population, and evolving lifestyle trends have been driving the demand for perfumes across major countries. Moreover, changing preferences towards natural and organic perfumes owing to rising health and environment concerns have opened new growth opportunities for market players. However, intense competition and availability of counterfeit products remain key challenges.
Market Dynamics:
The global perfume market is driven by several factors such as rising fashion consciousness among consumers, growing middle-class population with higher disposable income, and changing lifestyle trends. Moreover, evolving consumption patterns and increasing preference for natural and organic fragrances are creating new opportunities. However, intense competition among established players and easy availability of counterfeit products are major challenges. Furthermore, fluctuations in raw material prices and currency exchange rates may hamper market growth. Nonetheless, development of omni-channel marketing strategies, expanding into untapped markets, and new product innovation are some of the key strategies adopted by market players to boost sales and gain competitive edge.
Key features of the study:
This report provides in-depth analysis of the global perfume market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global perfume market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include The Avon Company, CHANEL, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, The Estée Lauder Companies, Revlon, Puig, L'Oréal Groupe, Shiseido Company, Ltd., Givaudan, Hermès, KERING, Hermes Europe GmbH, Ralf Lauren Corp, Gianni Versace S.p.A., Tom Ford, Prada S.p.A, Vanesa Cosmetics, Abhinav Perfumes, and Veera Fragrance
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global perfume market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global perfume market.
Detailed Segmentation-
By Product Type:
Mass
Premium
By End-user:
Men
Women
By Distribution Channel
Specialty Stores
Department Stores
Online Platforms
Supermarkets/Hypermarkets
By Region:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Company Profiles:
The Avon Company
CHANEL
Coty Inc.
LVMH Moet Hennessy-Louis Vuitton
The Estée Lauder Companies
Revlon
Puig
L'Oréal Groupe
Shiseido Company, Ltd.
Givaudan
Hermès
KERING
Hermes Europe GmbH
Ralf Lauren Corp
Gianni Versace S.p.A.
Tom Ford
Prada S.p.A
Vanesa Cosmetics
Abhinav Perfumes
Veera Fragrance
1. RESEARCH OBJECTIVES AND ASSUMPTIONS
Research Objectives
Assumptions
Abbreviations
2. MARKET PURVIEW
Report Description
Market Definition and Scope
Executive Summary
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3. MARKET DYNAMICS, REGULATIONS, AND TRENDS ANALYSIS
Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
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Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2020 - 2031
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Y-o-Y Growth Analysis, 2020 - 2031
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Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
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Market Share Analysis, 2024 and 2031 (%)
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Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
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Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
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