Pasta and Couscous Market, By Form (Dried, Fresh/Chilled, and Others), By Product Type (Pasta (Ravioli, Macaroni, Angel Hair, Others) and Couscous (Traditional, Whole Grain)), By Raw Material (Durum Wheat, Mix (Durum and Wheat), Barley, Rice, Maize, and O

Global pasta and couscous market is estimated to be valued at USD 37.14 Bn in 2025, exhibiting a CAGR of 5.1% over the forecast period (2025-2032). Pasta and couscous are staple foods consumed across the globe. Pasta originated in Italy and is typically made from durum wheat or flour and water that is pressed, rolled or extruded in various shapes, while couscous is a small, bead-like pasta originating from North Africa made from finely crushed semolina. Both foods have become increasingly popular worldwide due to their versatility, convenience and nutritional value. Pasta dishes can be prepared in a variety of ways using an array of sauces and herbs to suit different palates. Couscous is a quick cooking grain that is commonly used in tagines and salads or as an accompaniment. Globalization of cuisines and growing demand for healthy packaged meals can drive the pasta and couscous market growth.

Market Dynamics-

Rising health consciousness and preference for nutritious foods have boosted demand for pasta and couscous as these are rich sources of complex carbohydrates, vitamins and minerals. Working professionals also increasingly rely on pasta for its ease of preparation and long shelf life. However, price fluctuations in wheat as a key raw material pose challenges for market growth. The global pasta and couscous market is experiencing significant growth, driven by changing consumer preferences, increased health consciousness, and the rising popularity of convenience foods. With a shift towards plant-based diets, pasta made from whole grains and legumes is gaining attention. This trend is further fueled by the demand for gluten-free options, catering to health-conscious consumers and those with dietary restrictions.

Key features of the study-

• This report provides in-depth analysis of the global pasta and couscous market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global pasta and couscous market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include The Hain Celestial Group, Inc., Valeo Foods Group Limited, Pastificio Antonio Pallante S.R.L., Pasta Foods Ltd., US Durum Products Ltd., Regina Pasta & Food Industries, Nestle S.A., Ebro Foods S.A, Weikfield Foods Pvt. Ltd., and ITC Foods Limited
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global pasta and couscous market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global pasta and couscous market

• Form Insights (Revenue, USD, 2019 - 2032)
• Dried
• Fresh/ Chilled
• Others
• Product Type Insights (Revenue, USD, 2019 - 2032)
• Pasta
• Ravioli
• Macaroni
• Angel Hair
• Others
• Couscous
• Traditional
• Whole Grain
• Raw Material Insights (Revenue, USD, 2019 - 2032)
• Durum Wheat
• Wheat
• Mix (Durum and Wheat)
• Barley
• Rice
• Maize
• Others
• Distribution Channel Insights (Revenue, USD, 2019 - 2032)
• Offline
• Online
• Others
• Regional Insights (Revenue, USD, 2019 - 2032)
• North America
• U.S.
• Canada
• Latin America
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East
• GCC Countries
• Israel
• Rest of Middle East
• Africa
• South Africa
• North Africa
• Central Africa
• Key Players Insights
• The Hain Celestial Group, Inc.
• Valeo Foods Group Limited
• Pastificio Antonio Pallante S.R.L.
• Pasta Foods Ltd.
• US Durum Products Ltd.
• Regina Pasta & Food Industries
• Nestle S.A.
• Ebro Foods S.A
• Weikfield Foods Pvt. Ltd.
• ITC Foods Limited