Partner Relationship Management Solution Market, By Solutions (Lead Management, Partner Portal Management, Financial and Partner Program Management, Partner Systems of Record and Business Planning, Managing Market Development Fund & Co-op Funds, Business

Partner Relationship Management Solution Market, By Solutions (Lead Management, Partner Portal Management, Financial and Partner Program Management, Partner Systems of Record and Business Planning, Managing Market Development Fund & Co-op Funds, Business Intelligence, Others), By Deployment (On-Premise, Cloud), By Industry (BFSI, IT & Telecommunication, Healthcare, Retail, Manufacturing, Others), By Region (North America, Latin America, Western Europe, Eastern Europe, APEJ, MEA) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

Partner relationship management, more commonly known as PRM, is an integrated system of policies, procedures, tools, and technologies that help an information technology company deal with partner relationships effectively. The most common partners in an organization are suppliers and customers. These two groups require different approaches to dealing with each other. For instance, suppliers often provide the products that organizations need while also promoting their own interests. Customers on the other hand typically make purchases based on many factors, including the price, quality, and service, however may be hindered from achieving this by suppliers who take advantage of their suppliers' market position by charging excessive tariffs and fees or failing to meet delivery deadlines.
Market Dynamics
Growing focus on enhancing partner communication and reduction in channel management costs are expected to boost the global partner relationship management (PRM) solution market. PRM solution plays a key role in any organization as it improves relationships with partners and enables them to generate more sales for the company. Many companies are focused on enhancing partner communication, in order to expand their sales and reduce management costs. This, in turn, is expected to drive market growth.
Moreover, rising popularity of the Internet of Things (IoT) is expected to accelerate growth of the global partner relationship management (PRM) solution market in the near future.
Key features of the study:
This report provides in-depth analysis of the partner relationship management (PRM) solution market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global partner relationship management (PRM) solution market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Salesforce.com, Inc., LogicBay Corporation, Oracle Corporation, Allbound Inc., International Business Machines Corp, Impartner Software, ZINFI Technologies, Inc., Zyme Solutions, PartnerPath, Blackhawk Engagement Solutions, Inc., The Planet Group, Allbound Inc., and Channeltivity, LLC.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global partner relationship management (PRM) solution market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global partner relationship management (PRM) solution market
Detailed Segmentation:
By Solutions
Lead Management
Partner Portal Management
Financial and Partner Program Management
Partner Systems of Record and Business Planning
Managing Market Development Fund & Co-op Funds
Business Intelligence
Others
By Deployment
On-Premise
Cloud
By Industry
BFSI
IT & Telecommunication
Healthcare
Retail
Manufacturing
Others