The global ornamental sunflower market is estimated to be valued at USD 169.0 Mn in 2025 and is expected to reach USD 231.8 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 4.6% from 2025 to 2032. Ornamental sunflowers are hybrid varieties of sunflowers that are grown for decorative purposes in residential and commercial landscapes. They come in a wide variety of vibrant colors like yellow, orange, red, and burgundy. Ornamental sunflowers are valued for their large colorful blooms and ability to attract pollinators like bees. Their drought tolerance and long vase life make them a popular choice for brightening up gardens, borders, beds, and containers. Increasing consumer demand for colorful flowers along with growing trend of home gardening and vertical farming is fueling the adoption of ornamental sunflowers across the world.
Market Dynamics:
The global ornamental sunflower market growth is driven by rising focus on urban gardening and vertical farming. Growing awareness about the environmental benefits of ornamentals in reducing carbon footprint has boosted their demand. Rapid urbanization has necessitated vertical cultivation using towers, trellises, and rooftop farms which favors the growth of ornamental sunflowers. Moreover, increasing popularity of organic and eco-friendly gardening free from pesticides is positively impacting the market growth. However, high upfront investment required for commercial cultivation could hamper the market growth. Also, dependency on climate and unfavorable weather conditions pose a challenge. Opportunities lie in developing hybrid varieties resistant to diseases through gene editing. Genome mapping of sunflowers can aid in the identification of genes, controlling flowering time, shape, and color.
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