U.S. Nutraceuticals Market, By Product Type (Functional Foods (Probiotics Fortified Foods, Omega Fatty Acid Fortified Foods, Branded Iodized salt, Branded Wheat Flour, Others), Functional Beverages (Energy Drinks, Sport Drinks, Fortified Juices, Fortified

U.S. Nutraceuticals Market, By Product Type (Functional Foods (Probiotics Fortified Foods, Omega Fatty Acid Fortified Foods, Branded Iodized salt, Branded Wheat Flour, Others), Functional Beverages (Energy Drinks, Sport Drinks, Fortified Juices, Fortified Dairy Beverages, Others), Dietary Supplements (Protein Supplements, Vitamins and Minerals, Herbal Supplements, Others)), By Product Form (Tablets and Capsules, Powder, Liquid, Solids/Semi-solids) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

Nutraceuticals are derived from food sources are and highly enrich various nutrients that are beneficial for good health. Consumption of these products also reduces the risk of chronic disease and relieves the symptoms of any disease. Nutraceuticals are highly versatile in nature as they are used across the various industry such as food & beverages, animal feed additives, pharmaceutical, and personal care. Moreover, they can be classified into functional food, medicinal food, dietary supplements, and pharmaceuticals.

Market Dynamics

The U.S. nutraceuticals witnessed significant growth in recent past years, owing to the growing demand for the increasing consumer preference for high-protein diets among consumers. Based on the product type, the U.S. nutraceuticals market is bifurcated into the functional foods, functional beverages and dietary supplements. Among these segments, the functional foods segment dominated the U.S. nutraceuticals market in 2018, owing to the growing consumption of plant-based protein such as soy, pea protein. This is in turn is fueling the demand for the functional foods enriched with omega fatty acid and herbal supplements. This factor is estimated to drive growth of the U.S. nutraceuticals market during the forecast period.

On the basis of product form, the U.S. nutraceuticals market is bifurcated into the tablets and capsules, powder, liquid and solids/semi-solids. Among these segments, the liquid segment dominated the U.S. nutraceuticals market in 2018, due to the rising demand for the diet beverages among consumers. This factor is estimated to drive growth of the U.S. nutraceuticals market during the forecast timeframe.

Key features of the study:

This report provides in-depth analysis of the U.S. nutraceuticals market, market size (US$ Million), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year.
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, nutraceuticals products, and competitive strategy adopted by the leading players.
Key companies covered as a part of this study includes General Mills Inc., The Nature’s Bounty Co. (NBTY), Amway Enterprises, Herbalife International, Inc., Royal DSM NV, Pepsi Co., Groupe Danone, Bayer AG, Abbott Laboratories, and Chobani LLC.
It profiles leading players in the U.S. nutraceuticals market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, key developments, and future plans.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics.
The U.S. nutraceuticals market report caters to various stakeholders in this industry, including investors, product developers, distributors, nutraceuticals product companies, research institutes, new entrants, and financial analysts.
Stakeholders would greatly benefit in decision-making through the various strategy matrices used in analyzing the U.S. nutraceuticals market.

Market Taxonomy

U.S. Nutraceuticals Market, By Product Type:
Functional Foods
Probiotics Fortified Foods
Omega Fatty Acid Fortified Foods
Branded Iodized salt
Branded Wheat Flour
Others
Functional Beverages
Energy Drinks
Sport Drinks
Fortified Juices
Fortified Dairy Beverages
Others
Dietary Supplements
Protein Supplements
Vitamins and Minerals
Herbal Supplements
Others
U.S. Nutraceuticals Market, By Product Form:
Tablets and Capsules
Powder
Liquid
Solids/Semi-solids
Company Profiles
General Mills Inc. *
Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates
Future Plans
The Nature’s Bounty Co. (NBTY)
Amway Enterprises
Herbalife International, Inc.
Royal DSM NV
Pepsi Co.
Groupe Danone
Bayer AG
Abbott Laboratories
Chobani LLC

“*” marked represents similar segmentation in other categories in the respective section