The global near field communication market has witnessed substantial growth in recent years. Near field communication or NFC is a set of communication protocols that enables two electronic devices, like smartphones, to establish radio communication with each other by bringing them into close proximity, usually no more than 10 cm. NFC technology allows users to perform simple transactions, data exchange between two devices through touch such as sharing contacts, paying for a train ticket, or accessing e-pass. It is increasingly finding applications in marketing, branding, and customer engagement through digital posters and signage. The rising adoption of mobile devices, convenience of contactless payments, need for seamless connectivity, and growing focus on digital transformation across industries are some of the major factors propelling the demand for NFC technology worldwide.
Market Dynamics:
The global near field communication market is primarily driven by the growing penetration of smartphones and rising focus on contactless payments. There is increasing adoption of digital wallets, mobile point-of-sale terminals, and cashless transactions, which, in turn, has accelerated the deployment of NFC technology. Moreover, rapid technological advancements like the integration of NFC chips in various IoT devices to enable secure data transfer over short distances offers significant opportunities for market players. However, high costs associated with installation and risks related to the security and privacy of financial transactions hampers the market growth. Key players are focused on reducing the costs to encourage adoption across price-sensitive markets.
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