Natural Sweeteners Market, By Type (Stevia, Xylitol, Sorbitol, Erythritol, Mannitol, Sweet Proteins, and Others), By End-use Industry (Food & Beverages, Pharmaceuticals, Personal Care, and Others), and by Region (North America, Latin America, Asia Pacific, Europe, and Middle East & Africa)- Size, Share, Outlook, and Opportunity Analysis, 2023 - 2030
Natural sweeteners is an alternative for sugar and it is produced from trees, nuts, vegetables, roots, and seeds, among others. It is widely used among consumers that suffers from diabetes and obesity. These sweeteners contains low calorie and less carbohydrates that is further used to maintain blood sugar levels in human body. The widely used natural sweeteners are dates, stevia, coconut sugar, maple syrup, and brown rice syrup, among others. Moreover, natural sweeteners are mostly used in food fermentation and preservation process. It is a healthier substitute for refined sugar and it has several applications across the food & beverages sector.
Market Dynamics
Rising demand for natural sweeteners across the diabetic consumers
Natural sweeteners are highly stable, less in calories, and intensively sweet. The harmful effects regarding overconsumption of sugar on the human body, such as blood pressure, diabetes, obesity, heart issues, and others. Natural sweeteners are used in different kinds of food products such as yogurt, baked goods, breakfast cereals, frozen desserts, puddings, and gelatins, among others which contains low sugar and calories. In addition, rising consumption of natural sweeteners, among the diabetic consumers, is projected to accelerate growth of natural sweeteners market. Moreover, consumer preferences towards natural products is another key factor that bolster the industry growth.
Soaring demand for natural sweeteners among the food & beverages sector
The consumer’s preference is shifting towards intake of healthy diet meal in their routine which is likely to boost the product demand throughout the globe. Natural sweeteners are widely used in various kinds of soft drinks, bakery products, confectionary products, and others. It is used to enhance the flavors of food & beverages and further offers less calories and sugar contents to the products. Rising consumption of natural sweeteners, among the food & beverages industry is likely to create lucrative growth opportunities among the natural sweeteners market players in the near future.
Ill-effects of natural sweeteners on human body is hampering the market growth
Overconsumption of natural sweeteners can cause some ill-effects such as vomiting, nausea, cramping, bloating, indigestion, and others on the human health. Moreover, some international quality regulations and standards for the production of natural sweeteners is expected to hinder the market growth. One of the natural sweetener named stevia can be responsible for kidney damage, owing to its high consumption.
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