The global muslin products market has witnessed steady growth over the past few decades owing to increasing disposable income and changing lifestyles of consumers worldwide. Muslin fabric is made from raw cotton and is known for its lightweight, breathable nature making it ideal for various household and personal care applications. Some key uses of muslin include baby products like muslin wraps and burp cloths, kitchen items like muslin tea towels and cleaning cloths, self-care products like muslin face towels and bath wraps. Ease of use, affordability and eco-friendly attributes have also boosted the popularity of muslin products globally.
Market Dynamics:
Rising awareness about the benefits of muslin fabric amongst consumers is a major driver for the market. Muslin is extremely gentle, soft and comfortable on delicate baby skin making it popular for baby care products. Growing working woman population and changing consumer preferences towards natural and eco-friendly alternatives for cleaning and self-care have opened new opportunities. However, availability of cheap synthetic substitutes remains a key challenge. Fluctuations in cotton prices pose threat to margins. Developing innovative product lines catering to millennial customers can help market players tap the potential.
Key Features of the Study:
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