Mouthwash Market - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

Mouthwash Market - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

Mouth wash consists of diluents, antibacterial agents, soaps, flavoring agents, and colorants. The primary and major ingredient of any mouthwash formula is deionized water (over 50%). Water is deionized, in order to minimize impact of ions on flavor. Another major diluent used is alcohol (over 20%). The percentage of alcohol content changes according to the type of mouthwash and government regulations.
Antibacterial agents such as phenols, tannic acid, thymol, salol, hexachloraphene, chlorinated thymols, and quaternary ammonium compounds are widely used in mouthwash manufacturing. These ingredients are incorporated into mouthwash formula according to required properties of the end product. For instance, chlorinated phenols possesses both antibacterial effect and flavor. Due to the non-toxic & non-irritating nature, quaternary ammonium compounds are often used to treat plaque.
Color and flavors are added in mouthwash to improve appearance of the end product. The commonly used food colors are green, blue, and pink. Mint, fresh tea, active salt, bubble gum, and fruits are some of the commonly preferred flavors across the world.
Market Dynamics
Consumer awareness on oral hygiene is increasing rapidly, owing to initiatives conducted by government, public, and private organizations. For instance, Delta Dental, a non-profit national association in the U.S. donated US$ 61 million in 2021, to increase access to oral health in the U.S. Moreover, the World Health Organization under its Global Oral Health Programme (ORH) promotes oral health along with prevention and treatment of oral diseases, globally.
Key features of the study:
This report provides in-depth analysis of mouthwash market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
It profiles leading players in the global mouthwash market based on the following parameters – company overview, financial performance, mouthwash portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
Key companies covered as a part of this study include Colgate-Palmolive Company, Johnson & Johnson Inc., The Himalaya Drug Company, Amway Corporation, GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle Harry's Natural Products, and Triumph Pharmaceuticals, Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future mouthwash launch, technology up-gradation, market expansion, and marketing tactics
The global mouthwash market report caters to various stakeholders in this industry including investors, suppliers, mouthwash manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the mouthwash market
Detailed Segmentation:
Global Mouthwash Market, By Product Type:
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
Global Mouthwash Market, By Flavor:
Active Salt
Mint
Fresh Tea
Others
Global Mouthwash Market, By Distribution Channel:
Hypermarkets
Supermarkets
Online Stores
Others
Global Mouthwash Market, By Region:
North America
U.S.
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Canada
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
U.K.
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Germany
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Italy
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
France
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Russia
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Rest of Europe
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Asia Pacific
China
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
India
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Japan
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
ASEAN
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Australia
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
South Korea
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Rest of Asia Pacific
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Latin America
Brazil
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Other
Mexico
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Rest of Latin America
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Middle East
GCC
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Israel
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Rest of Middle East
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Northern Africa
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Central Africa
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
South Africa
By Product Type
Fluoride
Cosmetics
Antiseptics
Total Care
Natural
By Flavor
Active Salt
Mint
Fresh Tea
Others
By Distribution Channel
Hypermarkets
Supermarkets
Online Stores
Others
Company Profiles
Colgate-Palmolive Company *
Company Overview
Mouthwash Portfolio
Financial Performance
Key Strategies
Recent Developments
Future Plans
Johnson & Johnson Inc.
The Himalaya Drug Company
Amway Corporation
GlaxoSmithKline Plc.
Lion Corporation
Caldwell Consumer Health, LLC
Uncle Harry's Natural Products
Triumph Pharmaceuticals, Inc.
“*” marked represents similar segmentation in other categories in the respective section.