Mouthwash Market, By Product Type (Fluoride, Cosmetics, Antiseptics and Total Care), By Flavor (Active Salt, Mint Fresh Tea, and Others), By Distribution Channel (Hypermarkets, Supermarkets, Online, and Others), and By Region (North America, Latin America

Mouthwash Market, By Product Type (Fluoride, Cosmetics, Antiseptics and Total Care), By Flavor (Active Salt, Mint Fresh Tea, and Others), By Distribution Channel (Hypermarkets, Supermarkets, Online, and Others), and By Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)- Size, Share, Outlook, and Opportunity Analysis, 2023 - 2030

Mouth wash consists of diluents, antibacterial agents, soaps, flavoring agents, and colorants. The primary and major ingredient of any mouthwash formula is deionized water (over 50%). Water is deionized, in order to minimize impact of ions on flavor. Another major diluent used is alcohol (over 20%). The percentage of alcohol content changes according to the type of mouthwash and government regulations.

Antibacterial agents such as phenols, tannic acid, thymol, salol, hexachloraphene, chlorinated thymols, and quaternary ammonium compounds are widely used in mouthwash manufacturing. These ingredients are incorporated into mouthwash formula according to required properties of the end product. For instance, chlorinated phenols possesses both antibacterial effect and flavor. Due to the non-toxic & non-irritating nature, quaternary ammonium compounds are often used to treat plaque.

Color and flavors are added in mouthwash to improve appearance of the end product. The commonly used food colors are green, blue, and pink. Mint, fresh tea, active salt, bubble gum, and fruits are some of the commonly preferred flavors across the world.

Market Dynamics

Consumer awareness on oral hygiene is increasing rapidly, owing to initiatives conducted by government, public, and private organizations. For instance, Delta Dental, a non-profit national association in the U.S. donated US$ 61 million in 2021, to increase access to oral health in the U.S. Moreover, the World Health Organization under its Global Oral Health Program (ORH) promotes oral health along with prevention and treatment of oral diseases, globally.

Key features of the study:

  • This report provides in-depth analysis of mouthwash market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2022 – 2030), considering 2022 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the global mouthwash market based on the following parameters – company overview, financial performance, mouthwash portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Colgate-Palmolive Company, Johnson & Johnson Inc., The Himalaya Drug Company, Amway Corporation, GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle Harry's Natural Products, and Triumph Pharmaceuticals, Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future mouthwash launch, technology up-gradation, market expansion, and marketing tactics
  • The global mouthwash market report caters to various stakeholders in this industry including investors, suppliers, mouthwash manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the mouthwash market
Detailed Segmentation:
  • Global Mouthwash Market, By Product Type:
  • Fluoride
  • Cosmetics
  • Antiseptics
  • Total Care
  • Natural
  • Global Mouthwash Market, By Flavor:
  • Active Salt
  • Mint
  • Fresh Tea
  • Others
  • Global Mouthwash Market, By Distribution Channel:
  • Hypermarkets
  • Supermarkets
  • Online Stores
  • Others
  • Global Mouthwash Market, By Region:
  • North America
  • U.S.
  • Canada
  • U.K.
  • Germany
  • Italy
  • France
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • ASEAN
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East
  • GCC
  • Israel
  • Rest of Middle East
  • Northern Africa
  • Central Africa
  • South Africa
  • Company Profiles
  • Colgate-Palmolive Company *
  • Company Overview
  • Mouthwash Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments
  • Future Plans
  • Johnson & Johnson Inc.
  • The Himalaya Drug Company
  • Amway Corporation
  • GlaxoSmithKline Plc.
  • Lion Corporation
  • Caldwell Consumer Health, LLC
  • Uncle Harry's Natural Products
  • Triumph Pharmaceuticals, Inc.
“*” marked represents similar segmentation in other categories in the respective section.


1. Research Objective and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Market Snippet By Product Type
Market Snippet By End user
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Supply Side Drivers
Demand Side Drivers
Economic Drivers
Restraints
Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New Product Approvals/Launches
Promotion and Marketing Initiatives
Cost Tier Down Analysis
4. Global Mouthwash Market, By Product Type, 2017-2030(US$ Million)
Introduction
Market Share Analysis, 2023 and 2030(%)
Y-o-Y Growth Analysis, 2017-2030
Segment Trends
Fluoride
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
Cosmetics
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
Antiseptic
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
Total Care
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
Natural
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
5. Global Mouthwash Market, By Flavor, 2017-2030(US$ Million)
Introduction
Market Share Analysis, 2023 and 2030(%)
Y-o-Y Growth Analysis, 2017-2030
Segment Trends
Active Salt
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
Mint
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
Fresh Tea
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
6. Global Mouthwash Market, By Distribution Channel, 2017-2030(US$ Million)
Introduction
Market Share Analysis, 2023 and 2030(%)
Y-o-Y Growth Analysis, 2017-2030
Segment Trends
Hypermarkets
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
Supermarkets
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
Online
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Million)
7. Global Mouthwash Market, By Region, 2017-2030(US$ Million)
Introduction
Market Share Analysis, By Region, 2023 and 2030(%)
Y-o-Y Growth Analysis, For Regions, 2017-2030
North America
Market Share Analysis, By Country, 2023 and 2030(%)
Y-o-Y Growth Analysis, By Country, 2017-2030
U.S.
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Canada
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Europe
Market Share Analysis, By Country, 2023 and 2030(%)
Y-o-Y Growth Analysis, By Country, 2017-2030
U.K.
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Germany
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Italy
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
France
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Russia
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Rest of Europe
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Asia Pacific
Market Share Analysis, By Country, 2023 and 2030(%)
Y-o-Y Growth Analysis, By Country, 2017-2030
China
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
India
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Japan
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
ASEAN
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Australia
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
South Korea
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Rest of Asia Pacific
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Latin America
Market Share Analysis, By Country, 2023 and 2030(%)
Y-o-Y Growth Analysis, By Country, 2017-2030
Brazil
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Mexico
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Rest of Latin America
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Middle East
Market Share Analysis, By Country, 2023 and 2030(%)
Y-o-Y Growth Analysis, By Country, 2017-2030
GCC
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Israel
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Rest of Middle East
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Africa
Market Share Analysis, By Country, 2023 and 2030(%)
Y-o-Y Growth Analysis, By Country, 2017-2030
Northern Africa
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
Central Africa
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
South Africa
Country Trends
Market Size and Forecast, By Product Type, 2017-2030(US$ Million)
Market Size and Forecast, By Flavor, 2017-2030(US$ Million)
Market Size and Forecast, By Distribution Channel, 2017-2030(US$ Million)
8. Competitive Landscape
Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles
Colgate-Palmolive Company
Company Overview
Product Portfolio
Financial Performance
Recent Developments/Updates
Future Plans
Johnson & Johnson Inc.
The Himalaya Drug Company
Amway Corporation
GlaxoSmithKline Plc.
Lion Corporation
Caldwell Consumer Health, LLC
Uncle Harry's Natural Products
Triumph Pharmaceuticals, Inc.
Analyst Views
9. Section
References
Research Methodology
About us and Sales Contact
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