Mobile Analytics Market, By Solution Type (Application Performance Analytics, Mobile Marketing/Advertising Analytics and In App Analytics), By Deployment Type (On-premise and Cloud), By End-use Vertical ( BFSI, Transportation & Logistics, E-Commerce & Ret

Mobile Analytics Market, By Solution Type (Application Performance Analytics, Mobile Marketing/Advertising Analytics and In App Analytics), By Deployment Type (On-premise and Cloud), By End-use Vertical ( BFSI, Transportation & Logistics, E-Commerce & Retail, Hospitality, Media & Entertainment, Healthcare and Others) and by Geography (North America, Europe, Asia Pacific, and Latin America, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

Mobile analytics is way of understanding consumers by looking at the pattern, the way consumers are using applications. This is very similar to that of web analytics works. Mobile analytics includes. Mobile analytics evaluate users’ interaction with the app along with the app installs, launches, screens, taps, events, flows, app versions, funnel analysis, user retention, and other factors. This analytics can used for further development of apps and can used to mobile marketing. Mobile marketing is to evaluate performance of in-app marketing. Mobile marketing is primarily used for return on investment (ROI) of mobile marketing investment. This is also can be used for personalize advertisement or for targeting specific type of audience. Moreover, it is commonly used to optimize the user acquisition and engagement with mobile application.
Market Dynamics
Rapid increase in the app market is expected to drive the growth of the global mobile analytics market in the forecast period. People are now using mobile application for every use, from healthcare to travel and from to buy book to reserve seat in Movie Theater. These apps collects user information and personal data from smartphone user to provide better experience. This collectively large number of data can be used for mobile analytics.
However, increase in strict regulations for consumer’s personal data collection. Misuse of personal data such as selling consumer data to another company. These factors could hamper the growth of the global mobile analytics market in the forecast period. For instance, in May 2021 Facebook Inc., started Q and A campaign for Transparency for Electoral and Issue Ads. This campaign to restrain misuse of personal data in time of election.
Market Taxonomy
This report segments the global mobile analytics market on the basis of solution, deployment type, End-user and region. On the basis of Solution Type, the global mobile analytics market segmented into Application Performance Analytics, Mobile Marketing/Advertising Analytics and In App Analytics. On the basis of Deployment Type, the market is segmented into On-premise, Cloud. On the basis of End-use Vertical, the market is segmented into BFSI, Transportation & Logistics, E-Commerce & Retail, Hospitality, Media & Entertainment, Healthcare and Others. On the basis of region, the market is segmented into North America, Latin America, Europe, APAC, and MEA.
Key features of the study:
This report provides an in-depth analysis of the global mobile analytics market and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
It profiles leading players in the global mobile analytics market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
Key companies covered as a part of this study include Mixpanel, Inc., Microsoft Corporation, Amazon Web Services Inc., Adobe Systems Incorporated, Webtrends, Inc., Yahoo! Inc. (Flurry Analytics), Localytics Company, International Business Machine (IBM) Corporation, and Tune, Inc.
Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up-gradation, market expansion, and marketing tactics
The global mobile analytics market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global mobile analytics market
Detailed Segmentation:
Global Mobile Analytics Market, By Solution Type:
Application Performance Analytics
Mobile Marketing/Advertising Analytics
In App Analytics
Global Thermal printing Market, By Deployment Type:
On-premise
Cloud
Global Thermal printing Market, By End-use Vertical:
BFSI
Transportation & Logistics
E-Commerce & Retail
Hospitality
Media & Entertainment
Healthcare
Others
Global Mobile Analytics Market, By Region:
North America
Latin America
Europe
APAC
MEA
Company Profiles
Mixpanel, Inc.*
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments
Future Plans
Microsoft Corporation
Amazon Web Services Inc.
Adobe Systems Incorporated
Webtrends, Inc.
Yahoo! Inc. (Flurry Analytics)
Localytics Company
International Business Machine (IBM) Corporation
Tune, Inc.
*Browse all the market data tables and figures on "Global Mobile Analytics Market - Forecast to 2027”