Millet is a commonly grown crop in several parts of Asia Pacific and Africa due to its short growing season and resilience in dry conditions. Moreover, millet is gluten-free and rich in protein, iron and fiber. Increasing health awareness and preference for gluten-free products among consumers is driving the demand for millet-based snacks. These snacks provide a tasty and nutritious snacking option. Major players are innovating with flavors and textures to appeal to evolving tastes. The millet snacks market is expected to grow steadily due to the many health and environmental benefits of millet.
Market Dynamics:
The millet snacks market is driven by rising health consciousness, preference for gluten-free products and environmental sustainability. Millet is easily digestible and helps manage blood sugar levels. It also contains antioxidants that promote heart health. Players are harnessing these nutritional aspects through aggressive marketing campaigns. However, low consumer awareness about the benefits of millets hampers market growth. Also, supply chain challenges and high production costs pose restraints. Significant opportunities lie in innovating new product lines, utilizing organic millet, and targeting the growing vegan population. With health trends accelerating post-pandemic, the demand for nutritious snacks using superfoods like millets is projected to increase.
Key Features of the Study:
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