Middle East Coconut Products Market, by Product Type (Coconut Powder, Coconut Water, Coconut Milk/Cream, Coconut Oil, and Others) and by Country (Saudi Arabia, U.A.E, Qatar, Oman, Bahrain, Kuwait, Israel, Iran, Iraq, Egypt, Turkey, and Rest of Middle East) - Size, Share, Outlook, and Opportunity Analysis, 2021 - 2028
Coconut products include coconut powder, coconut water, coconut milk/cream, coconut oil, and many others. Increasing demand for coconut products in Middle East has been observed over a few years. Coconut products such as coconut milk, coconut water, and desiccated coconut are widely used in the food & beverage industry as well as cosmetic industry.
Market Dynamics
Coconut water provides a cardio-protective effect, boosts kidney health, aids in diabetes management, provides rehydrating effect post exercise, and aids in maintaining blood pressure levels. According to the Global Burden of Disease Study 2013, more than 66% of men and 60% of women in the UAE are overweight or obese. Increasing health complications including diabetes and obesity is propelling the demand for healthy, natural, and organic products in the Middle East.
Various players in the Middle East coconut products market are involved in various trade shows such as Middle East Organic & Natural Products Expo, Gulfood, and other events to increase public awareness of coconut products. For instance, Protein Bar with Coconut by Earth Origin for General Trading LLC, Coconut Water by Celebes Coconut Corporation, etc. were promoted in Gulfood 2019.
Moreover, key players are focusing on promotional and marketing strategies. For instance, in May 2018, the Department of International Trade Promotion (DITP), a government organization that performs its role as the main promoter of Thai exports, organized a visit to Thai coconut plant with Asian Restaurant owner and catering business companies for the promotion of coconut water and coconut milk products and to share health benefits associated with coconut products.
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