Microgreens are the early growth stage of edible greens and herbs that are typically harvested when their leaves and stems are small, between 2 and 4 inches in height. These have a concentrated flavor and nutrient profile compared to full size greens. Microgreens have gained popularity in recent years due to their fresh taste, vibrant colors, and high nutritional content. These are rich in antioxidants, vitamins, and minerals. Their production requires minimal land and resources compared to traditional crops which has further increased their adoption among growers and commercial producers. Growing consumer health consciousness and preference for fresh ingredients in food has boosted the demand for microgreens globally.
Market Dynamics
As microgreens production requires minimal resources, these provide an alternative source of income for small holders and urban growers. Their higher yields compared to conventional greens coupled with rising consumption worldwide can drive the microgreens market growth. However, inconsistent regulations regarding food safety protocols and lack of standard production practices can hamper the market growth. Growing popularity of organic and locally grown produce provides an opportunity for market expansion through strategic partnerships with retailers and food service providers. Adoption of vertical farming and controlled environment agriculture can help overcome seasonal and climate challenges.
Key Features of the Study
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