Microgreens Market, By Product Type (Broccoli, Radish, Pea Shoots, Basil, Cabbage, Arugula, and Others), By Farming Method (Indoor Farming, Conventional Farming (Soil-Based), Vertical Farming, and Others), By Distribution Channel (Retail, Direct Sales (Fa
Microgreens Market, By Product Type (Broccoli, Radish, Pea Shoots, Basil, Cabbage, Arugula, and Others), By Farming Method (Indoor Farming, Conventional Farming (Soil-Based), Vertical Farming, and Others), By Distribution Channel (Retail, Direct Sales (Farmers\' Markets), and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
Microgreens are the early growth stage of edible greens and herbs that are typically harvested when their leaves and stems are small, between 2 and 4 inches in height. These have a concentrated flavor and nutrient profile compared to full size greens. Microgreens have gained popularity in recent years due to their fresh taste, vibrant colors, and high nutritional content. These are rich in antioxidants, vitamins, and minerals. Their production requires minimal land and resources compared to traditional crops which has further increased their adoption among growers and commercial producers. Growing consumer health consciousness and preference for fresh ingredients in food has boosted the demand for microgreens globally.
Market Dynamics
As microgreens production requires minimal resources, these provide an alternative source of income for small holders and urban growers. Their higher yields compared to conventional greens coupled with rising consumption worldwide can drive the microgreens market growth. However, inconsistent regulations regarding food safety protocols and lack of standard production practices can hamper the market growth. Growing popularity of organic and locally grown produce provides an opportunity for market expansion through strategic partnerships with retailers and food service providers. Adoption of vertical farming and controlled environment agriculture can help overcome seasonal and climate challenges.
Key Features of the Study
This report provides in-depth analysis of the global microgreens market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global microgreens market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include AeroFarms, Fresh Origins, Gotham Greens, Good Leaf Farms, Living Earth Farms, Farmbox Greens, Chef’s Garden, Bowery Farming, Teshuva Agricultural Projects Ltd., Madar Farms, and Metro Microgreens
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
Global microgreens market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global microgreens market
Market Segmentation
Product Type Insights (Revenue, USD Bn, 2019 - 2031)