U.S. Mens Underwear Market, By Material (Cotton, Wool, Silk, Polyester, Rayon, Linen, Nylon), By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), By Sales Channel (Wholesalers/ Distributors, Hypermarkets/Supermarkets, Specialty Stores,

U.S. Mens Underwear Market, By Material (Cotton, Wool, Silk, Polyester, Rayon, Linen, Nylon), By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), By Sales Channel (Wholesalers/ Distributors, Hypermarkets/Supermarkets, Specialty Stores, Multi-brand Stores, Online Retailers, Others), By Price Range (Below US$ 10, US$ 10 to US$ 20, US$ 20 to US$ 30, US$ 30 & Above), By Age Group (15 to 25, 26 to 35, 36 to 45, 46 to 55, 56 to 65, 65+), By Size (XS, S, M, L, XL, XXL, XXXL)


The U.S. men's underwear market is a multi-billion dollar industry that has seen steady growth over the past decade. Underwear is an intimate apparel category that plays an important role in men's daily lives. While briefs and boxer briefs remain the most popular styles, once niche comfort styles such as lounge pants and boxer shorts have seen greater adoption in recent years as consumers seek improved breathability, flexibility and casual lifestyle integration. Many leading brands are introducing more functional fabrics, modernized designs, and inclusive sizing to appeal to the diverse needs of today's consumers. The underwear market is highly sophisticated and competitive, with segmented sub-categories based on material, fit, price and intended usage. Ongoing changes in fashion trends and emphasis on wellness have continued influencing demand in this category. Moreover, the emergence of new performance fabrics that wick moisture and keep the wearer dry and fresh has attracted more customers. Leading underwear manufacturers are innovating with materials as well as styles to appeal to various age groups. The adoption of online shopping and emphasis on marketing through social media platforms have also boosted the market's growth trajectory. With constant product upgrades and competitive pricing, the U.S. men's underwear market is expected to witness further expansion in the coming years.

Market Dynamics:

Some of the key drivers fueling growth in the U.S. men's underwear market include growing awareness about the maintenance of intimate hygiene, rising preference for breathable fabrics in underwear to address sweat concerns, and increasing disposable incomes among consumers. However, the high costs of premium underwear brands and the availability of low-cost alternatives are expected to restrain market growth. The growing focus on sustainability and eco-friendly products presents lucrative opportunities for manufacturers to develop innovative offerings made from renewable or recycled materials.

Key features of the study:
  • This report provides in-depth analysis of the U.S. men's underwear market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
  • It profiles key players in the U.S. men's underwear market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
  • Key companies covered as a part of this study include Phillips-Van Heusen Corporation; Hanes brands Inc.; Jockey International Inc.; Ralph Lauren Corporation; Levi Strauss & Co.; American Eagle Outfitters Inc.; Naked Brand Group Inc.; Perry Ellis International Inc.; HUGO BOSS; Berkshire Hathaway Inc. (Fruit of the Loom).
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
  • The global U.S. men's underwear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global U.S. men's underwear market.
Detailed Segmentation:
  • U.S. Men's Underwear Market By Material:
  • Cotton
  • Wool
  • Silk
  • Polyester
  • Rayon
  • Linen
  • Nylon
  • U.S. Men's Underwear Market By Category:
  • Regular Brief
  • Boxer Brief
  • Boxer Shorts
  • Trunks
  • Thongs
  • U.S. Men's Underwear Market By Sales Channel:
  • Wholesalers/ Distributors
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Online Retailers
  • Others
  • U.S. Men's Underwear Market By Price Range:
  • Below US$10
  • US$ 10 to US$ 20
  • US$ 20 to US$ 30
  • US$ 30 & Above
  • U.S. Men's Underwear Market By Age Group:
  • 15 to 25
  • 26 to 35
  • 36 to 45
  • 46 to 55
  • 56 to 65
  • 65+
  • U.S. Men's Underwear Market By Size:
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • XXXL
  • Top Companies in the Global U.S. Men's Underwear Market
  • Phillips-Van Heusen Corporation
  • Hanesbrands Inc.
  • Jockey International Inc.
  • Ralph Lauren Corporation
  • Levi Strauss & Co.
  • American Eagle Outfitters Inc
  • Naked Brand Group Inc.
  • Perry Ellis International Inc.
  • HUGO BOSS
  • Berkshire Hathaway Inc. (Fruit of the Loom)


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
U.S. Men's Underwear Market, By Material
U.S. Men's Underwear Market, By Category
U.S. Men's Underwear Market, By Sales Channel
U.S. Men's Underwear Market, By Price Range
U.S. Men's Underwear Market, By Age Group
U.S. Men's Underwear Market, By Size
U.S. Men's Underwear Market, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Growth Increasing online sales
Growing focus on personal grooming and style
Restraints
Availability of cheaper alternatives
Macroeconomic challenges in retail industry
Opportunities
Emergence of specialized stores and outlets
Growth of private labels
Key Highlights
Regulatory Scenario
Recent Trends
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Mergers, Acquisitions, and Collaborations
4. Global U.S. Men's Underwear Market - Impact of Coronavirus (COVID-19) Pandemic
COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact
5. Global U.S. Men's Underwear Market, By Material, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Cotton
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Wool
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Silk
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Polyester
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Rayon
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Linen
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Nylon
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
6. Global U.S. Men's Underwear Market, By Category, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Regular Brief
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Boxer Brief
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Boxer Shorts
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Trunks
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Thongs
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
7. Global U.S. Men's Underwear Market, By Sales Channel, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Wholesalers/ Distributors
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Hypermarkets/Supermarkets
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Specialty Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Multi-brand Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Online Retailers
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
8. Global U.S. Men's Underwear Market, By Price Range, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
Below US$10
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
US$ 10 to US$ 20
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
US$ 20 to US$ 30
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
US$ 30 & Above
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
9. Global U.S. Men's Underwear Market, By Age Group, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
15 to 25
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
26 to 35
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
36 to 45
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
46 to 55
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
56 to 65
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
65+
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
10. Global U.S. Men's Underwear Market, By Size, 2019-2031, (US$ Bn)
Introduction
Market Share Analysis, 2024 and 2031 (%)
Y-o-Y Growth Analysis, 2019 - 2031
Segment Trends
XS
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
S
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
M
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
L
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
XL
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
XXL
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
XXXL
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2031,(US$ Bn)
11. Competitive Landscape
Company Profile
Phillips-Van Heusen Corporation
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Hanesbrands Inc.
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Jockey International Inc.
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Ralph Lauren Corporation
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Levi Strauss & Co
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
American Eagle Outfitters Inc.
Naked Brand Group Inc.
Perry Ellis International Inc
HUGO BOSS
Berkshire Hathaway Inc. (Fruit of the Loom)
Analyst Views
12. Section
References
Research Methodology
About us
*Browse 24 market data tables and 28 figures on “Global U.S. Men's Underwear Market” - Global forecast to 2031

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