Global men's underwear market has been witnessing steady growth in the past few years that is after 2020, owing to changing consumer preferences and rising expenditure on intimate apparel. Factors such as growing fashion consciousness among males, increasing focus on fitness and well-being, and the rising influence of celebrity endorsements and social media trends have encouraged men to experiment with their choice of underwear. Moreover, many underwear brands are adopting novel designs, fabrics, and styles to attract newer customer segments. Various types of men's underwear including briefs, trunks, boxer shorts, and long underwear are available across modern retail formats as well as online platforms. Extended product lines, aggressive marketing campaigns, and easy availability through online retail platforms have further strengthened sales channels. The men's underwear market is expected to grow further in the near future due to robust marketing campaigns that are aimed at normalizing the purchase of premium intimate wear for everyday use.
Market Dynamics:
Global men's underwear market growth is driven by factors such as increasing affordability, exposure to global fashion trends, proliferation of online retail, and aggressive marketing by leading brands. However, the market faces restraints from counterfeit products and fluctuating raw material prices. Younger consumers actively follow western fashion consciousness which creates huge opportunities for premium and designer brands. Market players can leverage the growing athleisure trend by launching specialized underwear for fitness activities and sports. Similarly, the rising demand for sustainable and eco-friendly materials presents an attractive arena for innovation and new product development. Strategic mergers, acquisitions, and partnerships allow companies to consolidate market position while expanding their global footprint.
Key features of the study:
- This report provides an in-depth analysis of the global men's underwear market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global men's underwear market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Hanesbrands Inc., Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American Eagle Outfitters Inc., Iconix Brand Group Inc., J.C. Penney Corporation, Inc., and Berkshire Hathaway Inc.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- Global men's underwear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global men's underwear market
- By Age Group
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
- By Distribution Channel
- Online Store
- Offline Store
- By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Company Profiles
- Hanesbrands Inc.
- Phillips-Van Heusen Corporation
- Ralph Lauren Corporation
- Jockey International Inc.
- American Eagle Outfitters Inc.
- Iconix Brand Group Inc.
- J.C. Penney Corporation, Inc.
- Berkshire Hathaway Inc.
- 1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
- 2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Men’s Underwear Market, By Age Group
- Men’s Underwear Market, By Distribution Channel
- Men’s Underwear Market, By Region
- Coherent Opportunity Map (COM)
- 3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Recent Trend
- PEST Analysis
- PORTER’s Analysis
- New Product Approvals/Launch
- Mergers, Acquisitions, and Collaborations
- 4. Global Men’s Underwear Market - Impact of Coronavirus (COVID-19) Pandemic
- Change in the Consumer Spending Pattern, by Geography
- North America
- Latin America
- Asia-pacific
- Europe
- Middle East & Africa
- 5. Global Men’s Underwear Market, By Age Group, 2020 - 2032 (US$ Bn)
- Introduction
- Market Share Analysis, 2025, 2027and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Age Group 15-25
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Age Group 26-35
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Age Group 36-45
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Age Group 46-55
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn
- Age Group 56-65
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Age Group 65+
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn
- 6. Global Men’s Underwear Market, By Distribution Channel, 2020 - 2032 (US$ Bn)
- Introduction
- Market Share Analysis, 2025, 2027and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Online Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Offline Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- 7. Global Men’s Underwear Market, By Region, 2020- 2032 (US$ Bn)
- Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Region Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Age group, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020-2032, (US$ Bn)
- South Africa
- Central Africa
- North Africa
- 8. Competitive Landscape
- Company Profiles
- Hanesbrands Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Phillips-Van Heusen Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Ralph Lauren Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Jockey International Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- American Eagle Outfitters Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Iconix Brand Group Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- J.C. Penney Corporation, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Berkshire Hathaway Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Analyst View
- 9. Section
- References
- Research Methodology
- About us and Sales Contact
- * Browse 45 market data tables and 30 figures on Global Men’s Underwear Market” – global forecast to 2032.
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