U.S. Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), By Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), By Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), By Age Group (Age Group 15-25, Age Group 26-35, Age Group 36-45, Age Group 46-55, Age Group 56-65, Age Group 65+), By Price (Premium, Mid, Low), By Size (XS, S, M, L, XL, XXL, XXXL), and By Region (Northeast, Midwestern , South, West) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028
Underwear is type of the intimate apparel which is normally underneath other clothing. These apparels are available in market in five general types such as regular briefs, boxer briefs, boxer shorts, trunks, and thongs. They also serve other purposes such as to enhance visual appearance, aesthetic appeal and are considered highly fashionable.
Market Dynamics
The U.S. men’s underwear market has witnessed significant growth in recent past years, owing to the changing consumer preferences across the globe. Shifting consumer preferences owing to rise in spending on personal fashion to align with the improving fashion trends over the years. Furthermore, growing concerns over the fabric used in manufacturing of underwear is expected to drive the market growth during the forecast period.
On the basis of distribution channel, U.S. Men’s underwear market can be segmented into mass merchant, mono-brand outlet, pharmacy store, online store, and others. Companies involved in production of underwear provides their products in various segments such as price, age group, sizes, price and category according to the consumer preferences.
Key features of the study:
This report provides in-depth analysis of U.S. men’s underwear market size (US$ Billion and Million Units), and Compound Annual Growth Rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
It profiles leading players in the U.S. men’s underwear market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plant
Key companies covered as a part of this study includes Hanes Brands Inc., Philips-Van Heusen Corporation American eagle outfitter Inc., Ralph Lauren Corporation, Jockey International Inc., and Gildan Activewear Inc.
Insights from this report would allow marketers and the management authorities of companies to make informed decision regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
The U.S. men’s underwear market report caters to various stakeholders in this industry including investors, suppliers, U.S. men’s underwear manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analysing the U.S. men’s underwear market
Detailed Segmentation:
U.S. men’s underwear Market, By Category:
Regular Brief
Boxer Brief
Boxer Shorts
Trunks
Thongs
U.S. men’s underwear Market, By Distribution Channel:
Mass Merchant
Mono-brand Outlet
Pharmacy Store
Online Store
Others
U.S. men’s underwear Market, By Price Range:
US$1-9
US$10-19
US$20-29
US$30 and above
U.S. men’s underwear Market, By Age Group:
Age Group 15-25
Age Group 26-35
Age Group 36-45
Age Group 46-55
Age Group 56-65
Age Group 65+
U.S. men’s underwear Market, By Price:
Premium
Mid
Low
U.S. men’s underwear Market, By Size:
XS
S
M
L
XL
XXL
XXXL
U.S. men’s underwear Market, By Region:
Northeast
By Category
Regular Brief
Boxer Brief
Boxer Shorts
Trunks
Thongs
By Distribution Channel
Mass Merchant
Mono-brand Outlet
Pharmacy Store
Online Store
Others
By Price Range
US$1-9
US$10-19
US$20-29
US$30 and above
By Age Group
Age Group 15-25
Age Group 26-35
Age Group 36-45
Age Group 46-55
Age Group 56-65
Age Group 65+
By Price
Premium
Mid
Low
By Size
XS
S
M
L
XL
XXL
XXXL
Midwestern
By Category
Regular Brief
Boxer Brief
Boxer Shorts
Trunks
Thongs
By Distribution Channel
Mass Merchant
Mono-brand Outlet
Pharmacy Store
Online Store
Others
By Price Range
US$1-9
US$10-19
US$20-29
US$30 and above
By Age Group
Age Group 15-25
Age Group 26-35
Age Group 36-45
Age Group 46-55
Age Group 56-65
Age Group 65+
By Price
Premium
Mid
Low
By Size
XS
S
M
L
XL
XXL
XXXL
South
By Category
Regular Brief
Boxer Brief
Boxer Shorts
Trunks
Thongs
By Distribution Channel
Mass Merchant
Mono-brand Outlet
Pharmacy Store
Online Store
Others
By Price Range
US$1-9
US$10-19
US$20-29
US$30 and above
By Age Group
Age Group 15-25
Age Group 26-35
Age Group 36-45
Age Group 46-55
Age Group 56-65
Age Group 65+
By Price
Premium
Mid
Low
By Size
XS
S
M
L
XL
XXL
XXXL
West
By Category
Regular Brief
Boxer Brief
Boxer Shorts
Trunks
Thongs
By Distribution Channel
Mass Merchant
Mono-brand Outlet
Pharmacy Store
Online Store
Others
By Price Range
US$1-9
US$10-19
US$20-29
US$30 and above
By Age Group
Age Group 15-25
Age Group 26-35
Age Group 36-45
Age Group 46-55
Age Group 56-65
Age Group 65+
By Price
Premium
Mid
Low
By Size
XS
S
M
L
XL
XXL
XXXL
Company Profiles
Hanes Brands Inc.*
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments
Future Plans
Philips-Van Heusen Corporation
American eagle outfitter Inc.
Ralph Lauren Corporation
Jockey International Inc.
Gildan Activewear Inc.
“*” marked represents similar segmentation in other categories in the respective section.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook