Men's Grooming Products Market, By Type (Skin Care, Hair Styling, Shave/Beard Care, Color Cosmetics, and Others), By Price Range (Mass and Premium), By Distribution Channel (Supermarkets & Hypermarkets, Online, and Others), By Geography (North America, La

The men's grooming products market is estimated to be valued at USD 256.42 Bn in 2025, exhibiting a compound annual growth rate (CAGR) of 8.3% from 2025 to 2032. The global men's grooming products market has witnessed substantial growth over the past few years owing to changing attitudes towards personal care and grooming. Factors such as rising disposable income levels, growing awareness about personal care and hygiene, changing fashion trends among younger consumers, and increasing influence of social media and peers have resulted in higher spending on various grooming products by men worldwide. Changing perceptions about masculinity have made more men open to self-care routines including beauty products. Additionally, growing acceptance of men investing time in self-grooming is supplementing the market growth. Technological advancements in product development by key players to cater to diverse consumer requirements have further boosted market expansion.

Market Dynamics:

The men's grooming products market is driven by changing attitudes of younger consumers and increasing demand for multifunctional products. However, high costs of premium products and availability of counterfeit products pose challenges to market players. Growth opportunities lie in innovations to address specific skin and hair care needs of male customers. Key players introducing organic and natural ingredient-based products are also gaining popularity. Moreover, rising exposure to western grooming practices through social media and availability of products internationally provide opportunities for market expansion in developing regions. However, volatile commodity prices remain a major restrain for companies.

Key Features of the Study:

• This report provides in-depth analysis of the global men's grooming products market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global men's grooming products market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., Vi-john Group, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Companies, Inc., Reckitt Benckiser, Coty, Inc., Lotus Herbals Pvt. Ltd., Natura & Co., Moroccanoil, Perse Beauty Inc., John Master’s Organic, Vogue International LLC (OGX), Real Purity Inc., Essential Care (Organics) Ltd., Rahua Classics, and Natulique
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global men's grooming products market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global men's grooming products market

• By Type:
• Skin Care
• Hair Styling
• Shave/Beard Care
• Color Cosmetics
• Others
• By Price Range:
• Mass
• Premium
• By Distribution Channel:
• Supermarkets & Hypermarkets
• Online
• Others
• By Region:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa
• Company Profiles:
• Beiersdorf AG
• Procter & Gamble Co.
• L'Oréal SA
• Shiseido Co., Ltd.
• Vi-john Group
• Colgate-Palmolive Company
• Kao Corporation
• Estee Lauder Companies, Inc.
• Reckitt Benckiser
• Coty, Inc.
• Lotus Herbals Pvt. Ltd.
• Natura & Co.
• Moroccanoil
• Perse Beauty Inc.
• John Master’s Organic
• Vogue International LLC (OGX)
• Real Purity Inc.
• Essential Care (Organics) Ltd.
• Rahua Classics
• Natulique