Men’s Grooming Products Market, by Product Type (Shave Care, Skin Care, Hair Care, Toiletries, Fragrances, Others), by Price Range (Premium, Mid, Low), by Distribution Channel (Supermarket/Hypermarket, Salon/Grooming Clubs, Drug Stores, E-Commerce / Online, Independent Retail Outlets), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)- Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030
Men's grooming includes a various range of products such as hair care, skincare, perfumes, shaving lotions, etc. These products are basically used for cleaning and maintaining the body in order to create positive impressions. Traditionally, men's grooming products only composed of toiletries and shaving products but now they include a range of grooming products from hair to skincare.
Market Dynamics
Rising demand for no animal-derived product is expected to be a major trend in the market of men's grooming products. ACT OF BEING a vegan, cruelty-free and clean skincare brand has launched ACT OF BEING HP+ product. It is high-performance formulations that provide a unique blend of non-toxic ingredients made of Baobab, Coconut, Green Tea, Red Algae, Vegan Sodium Hyaluronate, and clean science ingredients MADE SMART for men.
Rising demand for oil-free moisture among male consumers with oily skin is expected to accelerate the market growth of men grooming products. Uneven skin tone leads to various skin problems such as aging effects and skin cancer. Most of the skincare health professionals recommend an oil-free moisturizer to keep the skin hydrated and clean. Due to these factors, various manufacturers are focusing on launching novel oil-free moisturizer. This is expected to augment the market growth.
Men are still reluctant to spend on grooming products which are expected to hamper the market growth of the men's grooming product. According to the Coherent Market Insights analysis, only 25% of American men purchase skin care products and a large population of men portion is still unwilling to buy face wash and moisturizes, these key factors are expected to adversely affect the growth of the men’s grooming products market in the near future.
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