Margarine and Shortening Market, By Product Type (Margarine, Shortening), By Source (Plant-based, Animal-based), By Form (Solid, Liquid), By Application (Baking and Pastry, Cooking and Frying, Spreads and Toppings, Industrial), By End User (Retail, Food S

Margarine and Shortening Market, By Product Type (Margarine, Shortening), By Source (Plant-based, Animal-based), By Form (Solid, Liquid), By Application (Baking and Pastry, Cooking and Frying, Spreads and Toppings, Industrial), By End User (Retail, Food Service, Industrial), By Packaging (Tubs, Sticks, Bulk/Industrial Packaging), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Foodservice Distributors), By Geography (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific)


Margarine is a spread used for flavoring, baking, and cooking. It is most often used as a substitute for butter. Margarine is typically made by combining water and vegetable oils, such as soybean, corn, palm, canola, or olive oils. Ingredients like salt, colorings, and natural or artificial flavorings are sometimes added as well. Like other fats, margarine helps to improve the mouth feel and flavor in baked goods. Shortening is used to make crumbly pastry and other food products. It is used in baking to make products crumbly, flaky and tender. Shortening's job is to make doughs short. Thus, there is an increasing demand for margarine and shortening worldwide.

Market Dynamics:

Increasing demand for margarine and shortening, increasing demand or consumption of processed food products, increasing number bakeries, and rapid growth of the food and beverage industry are expected to propel the growth of the global margarine and shortening market.

For insistence, in March 2022, Adeka Corporation planned to launch Deli-PLANTS brand of new Plant-Based Foods that focuses on deliciousness and ease of use on the professional use markets. ADEKA launched the first four delicious products in this brand (highly concentrated oat milk, cheese cream, whipped cream, and margarine) to overturn the conventional wisdom about Plant-Based Foods (hereinafter ‘PBF’) in sequence.

2020Bunge Loders Croklaan (BLC) has officially unveiled its first shea processing plant in Africa, pegged as the largest of its kind on the continent. Located in Tema, Ghana, the new facility is a fully automated solvent fractionation plant that processes raw shea butter made from locally collected and crushed shea nuts.

Key features of the study:
  • This report provides in-depth analysis of the global margarine and shortening market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year.
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
  • It profiles key players in the global margarine and shortening market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Vandemoortele, Kerry Group, Puratos Group, NMGK Group, AAK AB, Fuji Oil Co., Ltd., Cargill Incorporated, Upfield Holdings BV, Bunge Limited, Conagra Brands, Unilever, Wilmar International Ltd., Dairy Farmers of America, Richardson International Limited, and Archer Daniels Midland Company (ADM), among others.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • Global margarine and shortening market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global margarine and shortening market
Detailed Segmentation:
  • By Product Type:
  • Margarine
  • Shortening
  • By Source:
  • Plant-based
  • Animal-based
  • By Form:
  • Solid
  • Liquid
  • By Application:
  • Baking and Pastry
  • Cooking and Frying
  • Spreads and Toppings
  • Industrial
  • By End User:
  • Retail
  • Food Service
  • Industrial
  • By Packaging:
  • Tubs
  • Sticks
  • Bulk/Industrial Packaging
  • By Distribution Channel:
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Foodservice Distributors
  • By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East &Africa
  • Company Profiles:
  • Vandemoortele
  • Kerry Group
  • Puratos Group
  • NMGK Group
  • AAK AB
  • Fuji Oil Co., Ltd.
  • Cargill Incorporated
  • Upfield Holdings BV
  • Bunge Limited
  • Conagra Brands
  • Unilever
  • Wilmar International Ltd.
  • Dairy Farmers of America
  • Richardson International Limited
  • Archer Daniels Midland Company (ADM)


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Product Type
Market Snippet, By Source
Market Snippet, By Form
Market Snippet, By Application
Market Snippet, By End User
Market Snippet, By Packaging
Market Snippet, By Distribution Channel
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Increasing demand for margarine and shortening
Growing consumption of functional meals and drinks
Increasing consumption of processed food products
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
4. Global Margarine and Shortening Market – Impact of Coronavirus (COVID-19) Pandemic
COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact
5. Global Margarine and Shortening Market, By Product Type, 2023-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2019 - 2030
Segment Trends
Margarine
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
Shortening
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
6. Global Margarine and Shortening Market, By Source, 2023-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2019 - 2030
Segment Trends
Plant-based
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Animal-based
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
7. Global Margarine and Shortening Market, By Form, 2023-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2019 - 2030
Segment Trends
Solid
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Liquid
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
8. Global Margarine and Shortening Market, By Application, 2023-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2019 - 2030
Segment Trends
Baking and Pastry
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Cooking and Frying
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Spreads and Toppings
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Industrial
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
9. Global Margarine and Shortening Market, By End User, 2023-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2019 - 2030
Segment Trends
Retail
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Food Service
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
10. Global Margarine and Shortening Market, By Packaging, 2023-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2019 - 2030
Segment Trends
Tubs
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Sticks
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Bulk/Industrial Packaging
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
11. Global Margarine and Shortening Market, By Distribution Channel, 2023-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2019 - 2030
Segment Trends
Supermarkets/Hypermarkets
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Convenience Stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Online Retail
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
Foodservice Distributors
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2019-2030, (US$ Bn)
12. Global Margarine and Shortening Market, By Region, 2023-2030, (US$ Bn)
Introduction
Market Share Analysis, 2023 and 2030 (%)
Y-o-Y Growth Analysis, 2019 - 2030
Segment Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Source, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Form, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2023-2030,(US$ Bn)
U.S.
Canada
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Source, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Form, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2023-2030,(US$ Bn)
Germany
U.K
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Source, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Form, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,( US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2023-2030,(US$ Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Source, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Form, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2023-2030,(US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Source, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Form, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country/Sub-region, 2023-2030,(US$ Bn)
GCC Countries
Israel
South Africa
North Africa
Central Africa
Rest of Middle East
13. Competitive Landscape
Vandemoortele
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Kerry Group
Puratos Group
NMGK Group
AAK AB
Fuji Oil Co., Ltd.
Cargill Incorporated
Upfield Holdings BV
Bunge Limited
Conagra Brands
Unilever
Wilmar International Ltd.
Dairy Farmers of America
Richardson International Limited
Archer Daniels Midland Company (ADM)
Analyst Views
14. Section
Research Methodology
About us
*Browse 24 market data tables and 28 figures on "Global Margarine and Shortening Market” - Global forecast to 2030

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