Margarine and Shortening Market, By Product Type (Margarine, Shortening), By Source (Plant-based, Animal-based), By Form (Solid, Liquid), By Application (Baking and Pastry, Cooking and Frying, Spreads and Toppings, Industrial), By End-user (Retail, Food Service, Industrial), By Packaging (Tubs, Sticks, Bulk/Industrial Packaging), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Foodservice Distributors), and By Geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)- Size, Share, Outlook, and Opportunity Analysis, 2023 - 2030
Margarine is a spread used for flavoring, baking, and cooking. It is most often used as a substitute for butter. Margarine is typically made by combining water and vegetable oils, such as soybean, corn, palm, canola, or olive oils. Ingredients like salt, colorings, and natural or artificial flavorings are sometimes added as well. Like other fats, margarine helps improve the mouth feel and flavor in baked goods. Shortening is used to make crumbly pastry and other food products. It is used in baking to help make products crumbly, flaky and tender. Shortening's job is to make doughs short. Thus, there is an increasing demand for margarine and shortening worldwide.
Market Dynamics:
Increasing demand for margarine and shortening, increasing demand or consumption of processed food products, increasing number bakeries, and rapid growth of the food and beverage industry is expected to propel the growth of the global margarine and shortening market.
For insistence, in March 2022, Adeka Corporation planned to launch Deli-PLANTS brand of new Plant-Based Foods that focus on deliciousness and ease of use on the professional use markets. ADEKA will launch the first four delicious products in this brand (highly concentrated oat milk, cheese cream, whipped cream, and margarine) to overturn the conventional wisdom about Plant-Based Foods (hereinafter ‘PBF’) in sequence.
In November 2019, Bunge Loders Croklaan (BLC) announced the launch of shea-based margarine product, targeted at bakery applications. Margarine is clean-label and had “exceptional” sensory performance, enhancing puff, crispiness, and colour in the products such as croissants and Danish pastries. It also claimed that the product used no artificial coloring or preservatives and was lower in saturated fatty acids than butter, leading to better mouth feel and quicker flavor release.
Key features of the study:
This report provides in-depth analysis of the global margarine and shortening market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global margarine and shortening market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Vandemoortele, Kerry Group, Puratos Group, NMGK Group, AAK AB, Fuji Oil Co., Ltd., Cargill Incorporated, Upfield Holdings BV, Bunge Limited, Conagra Brands, Unilever, Wilmar International Ltd., Dairy Farmers of America, Richardson International Limited, and Archer Daniels Midland Company (ADM), among others.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global margarine and shortening market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global margarine and shortening market.
Detailed Segmentation:
Global Margarine and Shortening Market, By Product Type:
Margarine
Shortening
Global Margarine and Shortening Market, By Source:
Plant-based
Animal-based
Global Margarine and Shortening Market, By Form:
Solid
Liquid
Global Margarine and Shortening Market, By Application:
Baking and Pastry
Cooking and Frying
Spreads and Toppings
Industrial
Global Margarine and Shortening Market, By End User:
Retail
Food Service
Industrial
Global Margarine and Shortening Market, By Packaging:
Tubs
Sticks
Bulk/Industrial Packaging
Global Margarine and Shortening Market, By Distribution Channel:
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Foodservice Distributors
Global Margarine and Shortening Market, By Geography:
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Company Profiles:
Vandemoortele
Kerry Group
Puratos Group
NMGK Group
AAK AB
Fuji Oil Co., Ltd.
Cargill Incorporated
Upfield Holdings BV
Bunge Limited
Conagra Brands
Unilever
Wilmar International Ltd.
Dairy Farmers of America
Richardson International Limited
Archer Daniels Midland Company (ADM)
- 1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
- 2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snapshot, By Product Type
- Market Snapshot, By Source
- Market Snapshot, By Form
- Market Snapshot, By Application
- Market Snapshot, By End User
- Market Snapshot, By Packaging
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Geography
- Coherent Opportunity Map (COM)
- 3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Increasing demand for margarine and shortening
- Growing consumption of functional meals and drinks
- Increasing consumption of processed food products
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product launch/Approvals
- PEST Analysis
- PORTER’s Analysis
- Merger and Acquisition Scenario
- 4. Global Margarine and Shortening Market – Impact of Coronavirus (COVID-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
- 5. Global Margarine and Shortening Market, By Product Type, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Margarine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Shortening
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- 6. Global Margarine and Shortening Market, By Source, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Plant-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Animal-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- 7. Global Margarine and Shortening Market, By Form, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Solid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Liquid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- 8. Global Margarine and Shortening Market, By Application, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Baking and Pastry
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Cooking and Frying
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Spreads and Toppings
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Industrial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- 9. Global Margarine and Shortening Market, By End User, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Food Service
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Industrial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- 10. Global Margarine and Shortening Market, By Packaging, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Tubs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Sticks
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Bulk/Industrial Packaging
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- 11. Global Margarine and Shortening Market, By Distribution Channel, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Supermarkets/Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Convenience Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Online Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- Foodservice Distributors
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
- 12. Global Margarine and Shortening Market, By Geography, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Source, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030,(US$ Bn)
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Source, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030,(US$ Bn)
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Source, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030,(US$ Bn)
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Source, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030,(US$ Bn)
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Source, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Form, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Packaging, 2018-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030,(US$ Bn)
- 13. Competitive Landscape
- Vandemoortele
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kerry Group
- Puratos Group
- NMGK Group
- AAK AB
- Fuji Oil Co., Ltd.
- Cargill Incorporated
- Upfield Holdings BV
- Bunge Limited
- Conagra Brands
- Unilever
- Wilmar International Ltd.
- Dairy Farmers of America
- Richardson International Limited
- Archer Daniels Midland Company (ADM)
- Analyst Views
- 14. Section
- Research Methodology
- About us
- *Browse 24 market data tables and 28 figures on "Global Margarine and Shortening Market” - Europe forecast to 2030
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