Luxury Packaging Market, By Material (Paperboard, Glass, Metal, Plastics, Other Types of Materials), By End-User Industry (Cosmetics and Fragrances, Confectionery, Watches and Jewellery, Premium Beverages, Other End-user Industries), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030
The process of luxury packaging involves design, research, development and manufacturing. This type of packaging enhances the image of a brand. According to research, consumers are more willing to pay more for products with beautiful packaging. Therefore, luxury packaging is crucial to the marketing strategy of a brand.
Market Dynamics:
Growing demand for sustainable and bio-degradable packaging is expected to drive growth of the luxury packaging market. Increasing consumer spending on online shopping and growing demand for personalized packaging are other major factor fostering market growth. Additionally, growing consumer interest on luxury goods and expanding cosmetic industry will further favor the market growth. For instance, in February 2021, Ardagh Group introduced a new edition to their glass portfolio that caters to the limited-edition Vodka bottle (Absolut). The glass is blue frosted with upward spiral design having 16 swirls that symbolizes a never-ending cycle of change.
On the other hand, low adoption of packaging in heavy products and covid-19 impact are major factor expected to restrict the market growth.
Key features of the study:
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