Loyalty Management Market, By Component (Solution and Service), by Deployment (On-premise and Cloud), By Organization Size (Large Enterprises and SMEs), By Vertical (Retail, Healthcare, Telecom, BFSI, Media & Entertainment, Hospitality, Education and Othe

Loyalty Management Market, By Component (Solution and Service), by Deployment (On-premise and Cloud), By Organization Size (Large Enterprises and SMEs), By Vertical (Retail, Healthcare, Telecom, BFSI, Media & Entertainment, Hospitality, Education and Others)and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2028

Loyalty Management solution is used by retailers and corporations to offer multiple loyalty programs for customer retention and cross-selling. Loyalty management solution is adopted by many companies to retain customers and maintain sustainable customer relationships. This is attributed to growing competition in the market, and all the companies across the globe are trying their best to retain customer by providing Loyalty offers and benefits. Brands and retailers across the globe are focusing on expanding their business plans and trying to increase their customer base by providing multiple offers. Various organizations are focusing on adopting loyalty programs to gain competitive edge in market and increase the sales for brands. The evolution of loyalty programs has led to the creation of an Omni channel platform to encourage customers to earn points across a different channel such as websites, applications, and in-store. Loyalty management companies have the capacity to boost sales and revenue by increasing customer satisfaction and made personalized loyalty programs favorable among businesses.
Market Dynamics
The global loyalty management market is expected to grow significantly during the forecast period, owing to increasing demand from the BFSI sector. The adoption and implementation of digitalized technologies such as EVM chip cards and the internet of things (IoT) provide easy and convenient access to users for various complex services such as fund transfer, check balance, and others. The increasing use of digitalized payment options is expected to drive the market growth over the forecast period. Various companies are providing loyalty offers on every transaction to encourage people to opt for digital transactions instead of cash transactions. For instance, ElectraCard Services, a leading payment solution company launched a loyalty management solution for Barclay Bank in India. ElectraCard Services Private Limited enables Barclay bank customers to get rewards through various channels such as debit card, credit cards, internet banking, and mobile banking services.
Moreover, major global players across different regions are focusing on developing new products with new features and technologies to remain competitive in the market. Industries are focusing on developing new product with new features to cater to the demand from the end-users. For instance, in September 2021, Target Brands Inc. launched new loyalty program named Target Circle to increase customer retention and customer loyalty to their brands. This program provide many benefits such as birthday rewards, personalized offers and 1% saving on purchases that attract more customers towards brands.

Key features of the study:
This report provides in-depth analysis of global loyalty management market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
It profiles leading players in the global loyalty management market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
Companies covered as a part of this study include BOND BRAND LOYALTY INC., Kobie, Brierley, Epsilon Data Management, LLC., Aimia Inc., Annex Cloud, ICF International Inc., Apex Loyalty, Apptivo Inc., Fivestars, IBM Corporation, Oracle, Comarch SA, SAP, TIBCO Software Inc., Maritz Holdings Inc., MicroStrategy Incorporated and others
Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
The global loyalty management market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global loyalty management market
Detailed Segmentation
Global Loyalty Management Market, By Component:
Solutions
Services
Global Loyalty Management Market, By Deployment Type:
On-premise
Cloud
Global Loyalty Management Market, By Organization Size:
Large Enterprises
SMEs
Global Loyalty Management Market, By Vertical:
Retail
Healthcare
Telecom
BFSI
Media & Entertainment
Hospitality
Education
Others
Global Loyalty Management Market, By Region:
North America
By Component:
Solutions
Services
By Deployment Type:
On-premise
Cloud
By Organization Size:
Large Enterprises
SMEs
By Vertical:
Retail
Healthcare
Telecom
BFSI
Media & Entertainment
Hospitality
Education
Others
By Country:
U.S.
Canada
Europe
By Component:
Solutions
Services
By Deployment Type:
On-premise
Cloud
By Organization Size:
Large Enterprises
SMEs
By Vertical:
Retail
Healthcare
Telecom
BFSI
Media & Entertainment
Hospitality
Education
Others
By Country:
Germany
U.K.
France
Italy
Spain
Russia
Rest of Europe
Asia Pacific
By Component:
Solutions
Services
By Deployment Type:
On-premise
Cloud
By Organization Size:
Large Enterprises
SMEs
By Vertical:
Retail
Healthcare
Telecom
BFSI
Media & Entertainment
Hospitality
Education
Others
By Country:
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
By Component:
Solutions
Services
By Deployment Type:
On-premise
Cloud
By Organization Size:
Large Enterprises
SMEs
By Vertical:
Retail
Healthcare
Telecom
BFSI
Media & Entertainment
Hospitality
Education
Others
By Country:
Brazil
Mexico
Argentina
Rest of Latin America
Middle East and Africa
By Component:
Solutions
Services
By Deployment Type:
On-premise
Cloud
By Organization Size:
Large Enterprises
SMEs
By Vertical:
Retail
Healthcare
Telecom
BFSI
Media & Entertainment
Hospitality
Education
Others
By Country/Region:
GCC Countries
South Africa
Rest of Middle East and Africa
Company Profiles
BOND BRAND LOYALTY INC.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/ Updates
Kobie
Brierley
Epsilon Data Management, LLC.
Aimia Inc.
Annex Cloud
ICF International Inc.
Apex Loyalty
Apptivo Inc.
Fivestars
IBM Corporation
Oracle
Comarch SA
SAP
TIBCO Software Inc.
Maritz Holdings Inc.
MicroStrategy Incorporated
Others
“*” marked represents similar segmentation in other categories in the respective section.